Hey Reader,
We hope you're having an amazing summer and thank you for being here for our latest #WTSNewsletter!
Our new Kit creator profile is live if you ever want to catch up on past WTSNewsletter editions or see more brilliant folks in our industry we recommend subscribing to.
Thank you to this week's WTSNewsletter sponsors: Semrush, SEOFOMO, RivalFlow AI, & withFrontier!
Let's get started! =)
Our latest WTSInterview
Meet Rhianna Clavering!
Rhianna carved out her own path in marketing, jumping into a mix of industries - from music and luxury events to pest control (yes, really!).
For Rhianna, though, marketing isn’t just about the numbers. It’s about growth, grabbing opportunities, and leaving your mark.
She’s passionate about inspiring young marketers to take risks, create their own success, and not be afraid to dive in. The best results, she believes, come from embracing challenges and just going for it.
Is your website ready for AI crawlers (& whatever comes next)?
[WTSNewsletter Headline Sponsor: Semrush]
AI-powered search platforms like ChatGPT, Perplexity, and Gemini are creating their own search ecosystems with their own crawlers and requirements. If your site isn’t prepared, you risk visibility drops across both Google and AI-driven results.
Site Intelligence from Semrush Enterprise is built for this new reality and need for robust site health.
Crawl millions of pages with precision, simulate both Googlebot and AI crawlers, and enrich your findings with the world’s largest search database.
With real-time monitoring and insights aligned to today’s rapid deployment cycles, you’ll see and fix issues before they cost you visibility, authority, and revenue.
Stay discoverable, competitive, and future-ready with Site Intelligence.
Brilliant work by our brilliant members
1) Chioma Anunobi - My No-Ads Content Distribution Strategy
2) Clara Soteras - The Future of SEO for News Publishers in 2025
3) Despina Gavoyannis - SEO “Chunk Optimization” is Overrated
4) Navah Hopkins - The future of remarketing? Microsoft bets on impressions, not clicks
5) Ramona Joita - From Google to AI: The New SEO Playbook for Financial Companies
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For future editions, if you’d like to recommend any articles (and yes, you can totally recommend your own work!), fill out this form:
WTSNewsletter Series: JavaScript SEO, simplified
JavaScript, LLMs & The Shifting SEO Landscape
[Part 4 of 4 - Read Part 1, Part 2, & Part 3]
Series Author: Jojo Furnival
Jojo is Marketing Manager at Sitebulb. She has 15 years' experience in content and SEO, with 10 of those agency-side. Jojo works closely with the SEO community, collaborating on webinars, articles, and training content that helps to upskill SEOs.
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If there’s one thing I’ve learned in SEO, it’s that the ground never stays still for long.
Last year, Sitebulb ran a survey to uncover how SEOs felt about JavaScript SEO. And we found that a lot of SEOs are uncomfortable with it.
So, together with the brilliant team at Gray Dot Co, and in partnership with Women in Tech SEO, we developed the JavaScript SEO training course that I’ve mentioned in previous columns.
Fast forward to today, and the stakes are even higher.
With AI-powered search and LLMs shaping how content is surfaced, understanding how JavaScript impacts visibility isn’t just a “nice to have”—it’s becoming a business-critical skill for SEOs and marketers.
One thing that really struck me from Sam Torres and Tory Gray’s live session with us on JavaScript SEO & AI Search last week was this: LLMs don’t see the web in the same way Google does. They often can’t process rendered content, so if vital copy or links only appear after JavaScript execution, LLMs may simply miss them.
On the flip side, they can see elements we might overlook, like metadata, code comments, or JSON snippets. In fact, Tory walked us through a test she had done recently, which showed that ChatGPT retrieved a business address placed in schema markup that wasn’t visible on a webpage that Google hadn’t crawled or indexed yet.
Interesting.
So what all this means for SEOs is that auditing response vs rendered HTML isn’t just about Googlebot anymore—it’s about preparing for a whole new ecosystem of search.
Thankfully, there are a bunch of tools that help you view the difference between the response and the rendered HTML.
One of those is Sitebulb, which allows you to audit JavaScript for SEO in bulk in its Response vs Render Report.
Another is Gray Dot Co’s new Rendering Difference Engine Chrome extension, which does it page by page. Go check them both out!
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THANK YOU to Jojo of Sitebulb for this wonderful, helpful series!
SEOFOMO State of AI Search Optimization Survey & Giveaway
[WTSNewsletter Spotlight Sponsor: SEOFOMO]
Help uncover the state of AI search optimization by completing this short survey and get the chance to win an SEOFOMO hoodie, mug, as well as free access to some of the best AI search, SEO and digital marketing tools: Similarweb, Peec AI, SparkToro, Advanced Web Ranking, Sitebulb, Wordlift, Waikay, JetOctopus.
Survey open until September 8, 2025.
The results & give away winners will be published on September 10, 2025 in The SEOFOMO Newsletter.
Your WTSFest conference countdowns
We'd love to see YOU at one of our upcoming full-day marketing events!
41 days - Philadelphia on October 7th, 2025
92 days - Melbourne on November 27th, 2025
162 days - London on February 5th, 2026
253 days - Portland on May 7th, 2026
Introducing SpyFu’s Custom GPT (Early Access for WTSers!)
[WTSNewsletter WTSPartner: RivalFlow AI]
We love ChatGPT too, but we all know it makes up data it doesn’t have.
So we gave it ours (and some of our best secret tricks).
The result? A wildly powerful, ridiculously easy-to-use marketing assistant.
- Improve your website
- Launch a business
- Build out an entire campaign
- & much, much more!
Backed by 20 years of real SpyFu marketing data.
No installs, no subscriptions. Just start chatting.
The official launch is happening soon, but as a WTSNewsletter subscriber you get exclusive early access right now- completely free.
Buy us a coffee
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5 Job Openings - SEO, paid media, & digital PR!
[WTSNewsletter Job Sponsor: withFrontier]
Roles:
- Paid Search Manager
- Head of Digital PR
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- SEO Specialist (x2)
Salary: Ranges for every role can be found here!
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Areej & Erin
