[Podcast] Digital Marketing Institute's Ahead of the Game
Hear from our very own WTS community founder, Areej AbuAli, and Transform Gov podcast host, Maeve Kneafsey, on building communities, scaling businesses, and leading through change.
Three of their top tips:
Be decisive and stop waiting for perfect conditions
Push yourself forward - visibility is core to leadership
Build & invest in community - the right network accelerates everything
Grounded advice on confidence, decision-making, and how AI is reshaping what it means to be a founder.
A practical workflow by Catherine Kim, showing how mining customer reviews through a custom GPT can unlock a content strategy built entirely on what your audience actually cares about.
Learn how to:
Build a repeatable review-mining workflow that fits into your existing process - whether you have 15 minutes or 30
Use a custom GPT to organise reviews by theme, content opportunity, and user concern in one clean table
Turn recurring review patterns into blog posts, FAQs, website copy, and case studies - without starting from scratch
Pull insights from competitor reviews to spot content gaps and differentiate your client's brand
Verify GPT output so no review source gets missed and your insights stay accurate
With content ideation getting noisier by the day, the smartest starting point isn't a keyword tool - it's your customers' own words.
Stay visible as search evolves... [Spotlight Sponsor: Yoast]
Discovery is changing.
Search results are increasingly complemented by conversational answers, summaries, and AI assistants.
Traditional SEO helps your site appear in search engines, but it doesn’t guarantee that AI systems can interpret your content accurately.
The new Schema Aggregation feature from Yoast helps bridge that gap. It makes your existing Yoast schema graph available in a structured format that AI systems can understand and rely on.
The result: this positions your content to remain visible when people ask AI instead of searching Google, your site becomes AI-ready in minutes instead of months, and your content is more likely to be cited correctly.
The feature respects your privacy and only exposes public, indexable content.
Enable it with a single toggle and help AI systems interpret and represent your content!
In this Slack AMA recap, Tory Gray and Patrick Hathaway share practical insights on technical SEO priorities, AI search, experimentation, and gaining stakeholder buy-in.
We discussed everything including:
Understand why "GEO" is really just SEO+ and why AI traffic is still tiny relative to search, even for enterprise
Prioritise technical SEO with limited dev resources without getting distracted by low-impact fixes like 301s and image alt text
Navigate schema markup experimentation in the AI era, and why inline implementation is non-negotiable for AI bot accessibility
Build a business case for technical SEO that actually gets stakeholder buy-in
Get up to speed on JavaScript rendering, the single most important skill gap for technical SEOs in 2026
With AI reshaping how bots crawl and consume the web, the fundamentals haven't gone anywhere - but knowing which ones to fight for has never mattered more.
Together, they will outline what’s changing, what executives misunderstand, and how to bridge the gap using smarter metrics and clearer narratives to increase the scope of your work, secure additional budget, and negotiate higher compensation.
You’ll leave with talking points, smart metrics, and a plan for staying indispensable as search evolves!
Guide to Building AI Agent-Friendly Websites [WTSPartner Feature: Prerender]
Your website might be invisible to AI agents - even if your SEO is perfect.
Here's the problem: 51% of all internet traffic now comes from AI agents, not humans.
But most AI crawlers can't execute JavaScript - which means if your site is built with React, Vue, or Angular, ChatGPT, Claude, and Perplexity see a blank page.
Prerender just published a comprehensive guide on building AI agent-friendly websites, covering:
Semantic HTML and structured data for machine readability
Dual-interface design (serving humans JavaScript, AI agents clean HTML)
API-first architecture for direct agent interaction
Content optimisation for natural language processing
The standout insight? AI agents don't just index content anymore - they understand context, compare options, and execute tasks on behalf of users.
Your site needs to expose structure, intent, and actions in a way machines can reliably understand.
[WTSNewsletter Series] The new customer journey: Setting up AI prompt tracking for AI search visibility
Series Author: Shannon Vize
Shannon is the Sr. Content Marketing Manager at Conductor. She has 10+ years of experience in content and SEO. She believes all content—from long-form articles to social copy—is an opportunity to educate, connect, and inspire. (And she’s loved em dashes long before AI co-opted them.)
To build a robust AI visibility tracking system that leaders trust, focus on these three areas:
1. Be selective with the prompts you track
One of the biggest mistakes is treating prompts like keywords and going too broad.
The rule: If you wouldn't invest in content resources for a topic, don’t track it.
The goal: Align your topics with your actual products or content pillars to ensure AI models see your authority where it actually impacts the bottom line.
2. The branded/unbranded split
Every answer is earned in AI search; there’s no pay-to-play bidding. Since you probably already dominate your own brand terms, lean more into unbranded terms; those will show where you’re truly competitive and where opportunities lie.
Why it matters: Most brands naturally dominate their own name. Relying on branded prompts creates an ego metric that inflates your perceived success.
The benchmark: Keep branded prompts to 25% or fewer. Use the other 75% to see if AI recommends you when users aren’t already looking for you.
3. Be intentional about updates to protect data integrity
Any time you change or add a new prompt or topic to track, your trend lines will shift. To avoid artificial volatility in your reporting:
Stick to a cadence: Only update your prompt sets on a defined schedule (quarterly or biannually).
Be strategic: Track new topics or prompt groups based on whether they support a strategic initiative, not because they seem interesting on a given day.
Next week: In Part 3, we move from tracking to action, discussing different AEO engines and which ones you should use to understand your performance.
Plus, find out how you’re performing in AI search right now with your free AI search visibility report. When you’re ready to tie those insights to action and start optimising your pages for AI search success, schedule a free Conductor demo with one of our experts.
Job openings in SEO & marketing [WTSNewsletter Job Sponsor: withFrontier]
SEO Director Salary: $120,000-$135,000 Location: Remote (US) Details: → Lead SEO pod across technical, content, and off-page → Own strategy for regulated sector clients → Balance leadership with hands-on delivery → Manage P&L and support new business
VP of Operations Salary: $130,000 + bonus Location: Remote (US) Details: → Partner with CEO to scale agency operations → Oversee SEO, Content, and Client Experience teams → Build KPIs, dashboards, and scalable processes
Chief Strategy Officer Salary: £130,000-£165,000 Location: London (Hybrid – 3 days/week) Details: → Shape agency strategy with board and leadership → Lead media, communications, and brand frameworks → Support key client strategy and new business
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Hey Reader,We've got lots of WTSFest updates for you today! 🎤 Portland speaker line-up is live! ▶️ London's talks are available on-demand 🦅 Philadelphia early bird (or should we say early eagles) are almost gone! 👀 London 2027 super early bird now available Let's get started.. 🎤 Meet our WTSFest Portland speakers! Explore the full agenda Dana DiTomaso (She/Her) - President, Kick PointFrom Data Dump to Decisions: Using AI to Interpret Your AnalyticsAlyssa Corso (She/Her) - SEO Consultant &...
Hey Reader, Inside this week’s newsletter you'll find: Brilliant work from our members on AI Overviews, e-commerce, Reddit as an AI visibility lever, and SEO tips for 2026. Breaking down AI SEO myths with Dawn Anderson Kicking off our new series on AI prompt tracking. WTSFest updates (+ Portland pups 🐶) & community moments 💗 Thank you to this week's WTSNewsletter sponsors: Profound, Microsoft Advertising & Search n' Stuff Let's get started! Brilliant work by our brilliant members1) Amanda...
Hey Reader, Inside this week’s newsletter you'll find: AI search acceleration continues & agentic is here to stay GEO insights, AI visibility frameworks, & execution-ready playbooks Strategies from Tech SEO in agencies to International SEO accelerators WTSFest updates & community moments 💗 Thank you to this week's WTSNewsletter sponsors: Profound, Prismic & Weglot Let's get started! Brilliant work by our brilliant members1) Aimee Jurenka - The Role of Informational Content in the Age of LLMs...
