Hey Reader, We're starting off this week with some news we're very proud of... The WTSNewsletter has been named a finalist for the Content Marketing Institute Awards' Best E-Newsletter! What started 5 years ago with one goal: amplifying the brilliant work of women and people of marginalised genders in search, has grown into 155+ editions read by thousands each week. Thank you to every sponsor, reader, contributor, & supporter who has been part of the journey. & Thank you to this week's...
7 days ago • 7 min read
Hey Reader, This week we're welcoming a new WTSPartner, accepting pitches for WTSFest London, sharing community insights with you & so much more 👀 Thank you to this week's WTSNewsletter sponsors: SEOTesting, PPC Live, AlsoAsked, Screaming Frog & Peec AI Let's get started =) Brilliant work by our brilliant members1) Daria Chetvertak - Automated Client Reporting: A Comprehensive Guide 2) Delaney MacKenzie - How to Integrate PR & SEO for Maximum Brand Visibility 3) Diane Kulseth - The...
14 days ago • 7 min read
Hey Reader, Welcome all 9,220 of you to the latest drop of WTSNewsletter 👋🏽 We appreciate you welcoming us into your inbox each week! Thank you to this week's WTSNewsletter sponsors: Sitebulb, PPC Live, & Weglot Let's get started =) Brilliant work by our brilliant members1) Angela Ash - Storytelling: Keepin' It Real in the Age of AI 2) Elizabeth Linder - AI Prioritization Framework for SEOs 3) Jyll Saskin Gales - How to Improve Your Google Ads Lead Quality 4) Motoko Hunt - Why AI search is...
21 days ago • 6 min read
Thanks for signing up for last week's WTSTalk! We have all the resources mentioned during the webinar below, unanswered Q&A questions (we loved all your questions - thank you for being so engaged!), & of course the recap... You can watch the session on YouTube here: Watch the recording Check out the specifics from the presentation deck here: See the deck & read the transcript for the webinar here: Read the transcript Additional Resources Additional resources & materials mentioned during the...
23 days ago • 3 min read
Hey Reader, You may have already seen our official community announcement... We (well... our founder, Areej) are currently recovering from football-induced heartbreak 🇪🇬 BUT, fear not. There’s so much happening across our community lately, and we’ve loved seeing so many of you getting involved! 💗 An extra special thank you to everyone who joined Roxana’s AMA, she shared so many brilliant insights & seeing the community come together to take part in our initiatives is what keeps us going 🫶🏽...
28 days ago • 6 min read
Hey Reader, Thanks for allowing us in your inbox! It’s been another busy week across search and marketing & we can’t wait to amplify even more of our wonderful members’ work! Let's get started =) Brilliant work by our brilliant members1) Kelly-Anne Crean - Why continuous learning is now part of search performance 2) Laura Iancu - How to translate SEO problems so web designers can understand them 3) Ramona Joita - Your content strategy has a 30-day shelf life now. Here's how to fix it 4) Tania...
about 1 month ago • 5 min read
Hey Reader, Thanks for allowing us in your inbox! Lots happening in search & marketing this week, so as usual... Let's get started =) Brilliant work by our brilliant members1) Celeste Gonzalez - Finding Client Opportunities In Competitor Feedback 2) Crystal Carter - WTF is NLWeb? 3) Laura I. Abreu - How travel brands can earn AI recommendations 4) Lily Ray - Why Calling Yourself the Best Could Be Helping Your Competitors Win in AI Search 5) Sara Vordermeier - How is Google Search Behavior...
about 1 month ago • 5 min read
Howdy Reader,WTSFest Philadelphia is coming up on October 1st & we're trying something new... I know I've said "no" or didn't sign up for events, activities, just new things in general because I didn't know what to expect when I got there. Not knowing was enough of a barrier for me to skip grabbing the ticket or hitting that RSVP button all together. One of the things Areej & I try to do with WTSFest is help people understand what it will feel like before they arrive - all our past photo...
about 2 months ago • 1 min read
We're starting this week on a heavy note... Our industry is a sadder place as we mourn the loss of the brilliant Jenn Bauguess 💔 Jenn joined Women in Tech SEO five years ago (summer 2021) and was one of our most active members. ✔️ Attended our very first WTSFest Philly in 2023 ✔️ Joined our mentorship program in 2023 & got paired up with the fab Jess Joyce ✔️ One of the first people to jump at WTS merch & the opportunity to amplify our community ✔️ Repped WTS at several events, including...
about 2 months ago • 6 min read