Hey Reader,January is moving fast, and WTSFest London is nearly 3 weeks away! We’re deep in planning mode, gearing up for an incredible start to the year with our community - & there’s plenty happening before we even get there :) Thank you to this week's WTSNewsletter sponsors: SEOTesting, WTSFest London, Flow Agency & Profound And thank YOU for reading this week's edition, we appreciate you 💗 Let's get started! Brilliant work by our brilliant members1) Bengu Sarica Dincer - How To Track User...
8 days ago • 4 min read
Hey Reader,Happy New Year ✨ We’re refreshed and excited for what’s ahead. 2026 is already shaping up to be a big year for WTS, and we can’t wait to share what we’re working on with you! Thank you to this week's WTSNewsletter sponsor: SEOTesting & withFrontier Let's get started! Our latest WTSKnowledge From Self-Doubt to Confidence: an honest AMA with Tazmin Suleman on building belief, clarity, and momentum in your career. Learn how to: Reframe imposter syndrome and recognise the expertise you...
15 days ago • 4 min read
Hey Reader,As the year winds down, we’re pressing pause ⛄ WTS HQ will be closed for two weeks over the holiday season, giving our team time to rest, reset, and recharge. Your next edition of WTSNewsletter will land in your inbox on 7th January 2026. For our last send of 2025, we compiled some final insights and a wrap up of our year together. Thank you to each & every one of you who read each week. Thank you to every WTSMember who makes this community so valuable. Thank you to every...
about 1 month ago • 5 min read
Hey Reader,We really appreciate you opening our WTSNewsletter every week and we love writing it for you! As the holiday season approaches, we’re wrapping up another packed edition featuring fresh insights and community highlights ✨ Thank you to this week's WTSNewsletter sponsors: Semrush, Siege Media, Majestic & withFrontier Let's get started! Our latest WTSKnowledge A practical breakdown from Jasveer Matharu on how to separate facts from theories in the fast-moving world of AI search. Learn...
about 1 month ago • 7 min read
Hey Reader,Thank you for allowing us into your inbox this week! We had a BLAST at WTSFest Melbourne and we're so grateful to every person who made this possible. We've loved seeing your posts from the event, so keep them coming! Up next: WTSFest London 2026!Speakers just announced: WTSFest Portland 2026! Relive the magic of WTSFest Melbourne here. Thank you to this week's WTSNewsletter sponsors: Conductor, Moz/STAT, & Freddie Chatt Let's get started! =) Our latest WTSInterview Meet Eleni...
about 2 months ago • 6 min read
Hey Reader,We’ve landed in your inbox once again with a brand-new round of industry updates, community happenings, open roles, & BLACK FRIDAY DEALS! 👋🏽✨ The countdown is officially over - WTSFest Melbourne is TOMORROW! Thank you to this week's WTSNewsletter sponsors: Conductor, AirOps, & withFrontier Let's get started! =) Our latest WTSKnowledge A practical guide from Meriem Nacer on why product feeds deserve a front-row seat in your search strategy, and how to optimise them for both PPC &...
about 2 months ago • 5 min read
Hey Reader,We’re back in your inbox with another dose of WTS goodness 👋🏽✨ WTSFest Melbourne is officially NEXT WEEK! ✨ We’re so excited to finally meet our incredible Australian WTSers 🇦🇺 This week's edition is packed with insights, events, community contributions, and opportunities. Thank you to this week's WTSNewsletter sponsors: Metrix.AI, Sitebulb, Screaming Frog, Foundation! Let's get started! =) Our latest WTSKnowledge A deep-dive into Local SEO with Claire Carlile - your essential...
2 months ago • 5 min read
Hey Reader,Thanks for allowing us into your inbox! 👋🏽 Only 15 days until WTSFest Melbourne! Time is flying & we can't wait 🇦🇺 This edition is jam packed & we hope you enjoy reading through it. Thank you to this week's WTSNewsletter sponsors: Metrix.AI, Sitebulb, Siege Media and Flow Agency! Let's get started! =) Our latest WTSKnowledge A practical framework from Dena Warren on how to future-proof your eCommerce category pages for AI search. Learn how to: Optimise PLPs for visibility in AI...
2 months ago • 6 min read
Hey Reader,Thanks for allowing us into your inbox! We’re gearing up for WTSMelbourne this month and excited for our first edition in Australia! 🇦🇺 We can't wait to see some of you there 👋🏽 Thank you to this week's WTSNewsletter sponsors: Profound, PRNEWS.IO, and Prerender.io! Let's get started! =) Our latest WTSKnowledge A deep dive with Erin into how Google’s latest moves are reshaping the publisher landscape. Learn what’s changed with Google Publisher Center and Discover, how it’s impacting...
3 months ago • 4 min read