Hey there,
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Welcome to your weekly dose of #WTSNewsletter 👋🏽

We've officially migrated our email to Kit! Thank you to Freddie Chatt for supporting our migration.

& apologies for any of you who received our "Welcome to WTSNewsletter" email in error earlier this week! 47 unsubscribes & a bunch of confused responses later - I've [hopefully] learned my lesson! - Erin

Thank you to this week's WTSNewsletter sponsors: AirOps, (X)OFU, & withFrontier.

Let's get started! =)

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Our latest WTSKnowledge

Aimee Jurenka built out a comparison of 14 leading answer engine optimisation (AEO) tools for AI search visibility in 2025, with transparent, research-backed ratings.

This post will help you find the best platforms for prompt tracking, crawler insights, and generative SERPs—so you can choose with confidence.

14 AEO Platforms Compared

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Aleyda's AI search optimisation framework (+ 10-step checklist!)​
​[WTSNewsletter Headline Sponsor: AirOps]

International SEO consultant Aleyda Solis joined Josh Spilker (Content/SEO, AirOps) in a webinar to unpack the new realities of AI-driven search.

Aleyda shared practical frameworks and strategic insights that SEO and content teams can implement right now.

She introduced a 10-step AI search optimization checklist for optimising content for AI search; covering everything from audience research and technical SEO to topic clusters, content chunking, and citation strategies.

Read (or watch) the recap

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Brilliant work by our brilliant members
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1) Bengu Sarica Dincer - How SEOs Are Managing Burnout Amid Constant Industry Changes​

2) Deborah Oyewole - Is Traditional SEO Dead?​

3) Gabriela Jennifer Troxler - PDP Optimization: A Blueprint for Product Pages People Love​

4) Gray Dot Co - Rendering Difference Engine - JavaScript Chrome Extension​

5) Heledd Jones - Why you should switch off Google ads auto-apply​

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For future editions, if you’d like to recommend any articles (and yes, you can totally recommend your own work!), fill out this form:

Recommend an Article

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WTSNewsletter Series: JavaScript SEO, simplified

Solving the JavaScript Pagination Puzzle in Ecommerce SEO​
​[Part 2 of 4 - Read Part 1 here]​
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​Series Author: Jojo Furnival​
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​Jojo is Marketing Manager at Sitebulb. She has 15 years' experience in content and SEO, with 10 of those agency-side. Jojo works closely with the SEO community, collaborating on webinars, articles, and training content that helps to upskill SEOs.
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​Ever wondered why Google isn't picking up those deeper product pages, no matter how good your internal linking strategy looks on paper?

Your JavaScript pagination might be the culprit.

Pagination seems straightforward – click, load, repeat – but when powered by JavaScript, it's like putting Google and LLMs on a scavenger hunt with no map. When JavaScript pagination relies solely on client-side rendering (CSR), search engines struggle to discover and crawl beyond page one. Your products on pages two, three, and beyond become virtually invisible in search (and LLM) results.

In Sitebulb’s JavaScript SEO training course, SEO pros Tory Gray and Sam Torres highlight pagination as a common stumbling block for JavaScript-driven e-commerce sites. Without properly implemented pagination, your site can lose substantial visibility, traffic, and revenue, often without you realising what's happening.

The good news? The fix is clearer than you think. As with last week’s column, start by disabling JavaScript in your browser and see if you can navigate your pagination links. If those pages vanish, you've found the issue. Work closely with your developers to ensure pagination URLs are clear, crawlable, and don’t rely exclusively on JavaScript for visibility.

Even better, sign up for the live training session on JavaScript and LLMs that Tory Gray and Sam Torres will be delivering on August 19 as part of our JavaScript SEO course in partnership with WTS and Gray Dot.

This live session will cover:

• how LLMs source data
• what they are and aren’t doing when accessing your website
• what you can do about it
• how to get buy-in for fixes
• what to pay attention to as AI search continues to evolve.

​Grab your spot for August 19th session here.

​Catch up on the earlier modules here.

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Stay tuned for part 3 of 'JavaScript SEO, simplified' next week:
​Client-side vs Server-side Rendering: The Hidden 30% SEO Advantage

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Help shape the future of SEO training & careers​
​[WTSNewsletter Spotlight Sponsor: (X)OFU]

Help shape the future of SEO training, tools, and resume-boosting opportunities.

We're exploring how AI is impacting SEO careers and how professionals like you are adapting. Your responses will help inform new training, micro grants, and community-led projects that support SEOs in growing their visibility, skills, and career options.

For every completed response, (X)OFU will donate $10 to Women in Tech SEO, up to $1,500.

Take the 7-minute survey

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Your WTSFest conference countdowns

We'd love to see YOU at one of our upcoming full-day marketing events!
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​55 days - Philadelphia on October 7th, 2025
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​106 days - Melbourne on November 27th, 2025
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​176 days - London on February 5th, 2026
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​267 days - Portland on May 7th, 2026

Our WTSFest Hub

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The Importance of Community in the World of Digital Marketing
​[WTSNewsletter WTSPartner: withFrontier]

Join three powerhouses shaping the SEO world:

• Areej AbuAli of the Women in Tech SEO community​
• Chima Mmeje of the Freelance Coalition for Developing Countries​
• Alina Moskalova of the Digital Olympus Slack community​

Dive into the origin stories behind each community and explore why they’re more vital than ever for marketers in 2025 - from creating safe spaces for underrepresented groups to delivering real value and opportunities for professionals at every stage of their careers.

Watch the episode

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Buy us a coffee

Has WTS helped you? Whether via this weekly newsletter, a connection made, an opportunity opened, helpful knowledge given - please consider joining our Buy Us a Coffee program to help keep WTS sustainable and free for members!
​
We'll have some exciting updates for coffee buyers soon (including the brilliant 351 folks who've already supported us 🙏)
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Four ways to support:

• £5 for ☕
• £5 x [your choice] for ☕☕+
• £10 per month ongoing supporter member
• £100 per year ongoing supporter member

Buy us a coffee

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Job Opening - Email Marketing & Automation Contractor (1099)​
[WTSNewsletter Job Sponsor: Well Optimized SEO]

Salary: $40–$65 / hour with 5-10 hours per month to start
​Details:

• 2+ years of email experience marketing
• Plan & execute email workflows from start to finish
• Nurture emails, ongoing campaigns, & list optimizations
• Comfortable analyzing performance data

Role description & application

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If you've made it this far, thank YOU!
​
A reminder that everyone is more than welcome to subscribe.
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We want to help amplify all the incredible people of marginalised genders in our industry, so the more people who subscribe, the more we'll achieve that as an industry.
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Thanks,
Areej & Erin