Hey Reader, Inside this week’s newsletter you'll find: Brilliant work from our members on AI Overviews, e-commerce, Reddit as an AI visibility lever, and SEO tips for 2026. Breaking down AI SEO myths with Dawn Anderson Kicking off our new series on AI prompt tracking. WTSFest updates (+ Portland pups 🐶) & community moments 💗 Thank you to this week's WTSNewsletter sponsors: Profound, Microsoft Advertising & Search n' Stuff Let's get started! Brilliant work by our brilliant members1) Amanda...
6 days ago • 7 min read
Hey Reader, Inside this week’s newsletter you'll find: AI search acceleration continues & agentic is here to stay GEO insights, AI visibility frameworks, & execution-ready playbooks Strategies from Tech SEO in agencies to International SEO accelerators WTSFest updates & community moments 💗 Thank you to this week's WTSNewsletter sponsors: Profound, Prismic & Weglot Let's get started! Brilliant work by our brilliant members1) Aimee Jurenka - The Role of Informational Content in the Age of LLMs...
13 days ago • 5 min read
Hey Reader, Happy Monday! I'll keep this nice & short (normal WTSNewsletter services will resume on Wednesday). We’ve just introduced optional membership tiers on our Buy Me a Coffee page for anyone who’d like to support the WTS mission on an ongoing basis. But first, let me say this clearly:The WTS community will always remain free and accessible. This is simply for those who’ve asked for a way to give back and support the mission.If WTS has helped you learn, grow, find opportunities, or...
15 days ago • 1 min read
Hey Reader, Inside this week’s newsletter you'll find: 5 industry resources from brilliant WTSers 10 industry events WTSFest London on-demand recordings 🎉 AND fresh SEO & GEO roles to explore & more! 💗 Thank you to this week's WTSNewsletter sponsors: Floq, Siege Media & withFrontier Let's get started! Brilliant work by our brilliant members1) Bengu Sarica Dincer - Why Your SEO KPIs Are Failing Your Business (And How To Fix Them) 2) Despina Gavoyannis - E-E-A-T Audit: 220+ Markers That Measure...
20 days ago • 6 min read
Hey Reader,We had a wonderful time connecting with WTSers at last week's WTSFest London! Thank you so much to every attendee, exhibitor & sponsor - we appreciate you 💗 🎥 If you weren't able to attend, you can still get access to our brilliant speaker's talks here. Onto the next one and we are less than 3 MONTHS away from WTSFest Portland! Now we're back in action with your latest industry updates from the past week. Thank you to this week's WTSNewsletter sponsors: seoClarity, Conductor,...
27 days ago • 5 min read
Hey Reader, Thank you for allowing us into your inbox! No WTSNewsletter next week while our team is all hands on deck for WTSFest London, but we'll be back in your inbox on February 11th! Inside this week's edition you’ll find brilliant member-led content, a must-read deep dive into AI crawlability, a warm welcome to our newest team member Hannah Smith and new job opportunities across SEO, AEO, & search leadership. Thank you to this week's WTSNewsletter sponsors: seoClarity & withFrontier And...
about 1 month ago • 4 min read
Hey Reader,WTSFest London is 2 weeks away 🎉 We’ve got lots of exciting initiatives coming up as we count down to February 5th at the Barbican - tomorrow's WTSTalk, 4 meet-ups, new WTSKnowledges, new WTSInterviews & more! Thank you to this week's WTSNewsletter sponsors: seoClarity & Oncrawl And thank YOU for reading this week's edition, we appreciate you 💗 Let's get started! [Webinar] Our WTSTalk with Hannah Smith is TOMORROW!It's not too late for you to join us! Tomorrow, Hannah Smith will...
about 2 months ago • 4 min read
Hey Reader,January is moving fast, and WTSFest London is nearly 3 weeks away! We’re deep in planning mode, gearing up for an incredible start to the year with our community - & there’s plenty happening before we even get there :) Thank you to this week's WTSNewsletter sponsors: SEOTesting, WTSFest London, Flow Agency & Profound And thank YOU for reading this week's edition, we appreciate you 💗 Let's get started! Brilliant work by our brilliant members1) Bengu Sarica Dincer - How To Track User...
about 2 months ago • 4 min read
Hey Reader,Happy New Year ✨ We’re refreshed and excited for what’s ahead. 2026 is already shaping up to be a big year for WTS, and we can’t wait to share what we’re working on with you! Thank you to this week's WTSNewsletter sponsor: SEOTesting & withFrontier Let's get started! Our latest WTSKnowledge From Self-Doubt to Confidence: an honest AMA with Tazmin Suleman on building belief, clarity, and momentum in your career. Learn how to: Reframe imposter syndrome and recognise the expertise you...
2 months ago • 4 min read