Drawing on her experience implementing SEO testing programmes in-house, Kaitlin McMichael explores how SEO testing can help teams move faster, make better decisions, & drive meaningful growth with confidence.
You’ll learn:
Why many common SEO tests produce misleading results
How to build a robust SEO testing framework
What types of changes are worth testing (& how to prioritise them)
& more
There's so much you could do, learn how SEO testing can help you know what your should do.
[Free Tool] What’s Missing From Your Content? [WTSPartner Feature: AlsoAsked]
IntentGaps is a free tool from our WTSPartner, AlsoAsked, that helps you uncover the intent gaps in your content.
Simply enter a URL and the tool will:
Analyse your page & identify its core topic
Surface closelyrelated People Also Ask questions
Assess how well your content answers those questions
Generate a scorecard with opportunities for improvement
If you’re refreshing existing content, auditing key landing pages, or looking for your next optimisation opportunity, IntentGaps provides actionable insights in just a few clicks.
Hear from WTSFest organisers, speakers, & past attendees
What if you knew exactly what to expect from a conference before you attended?
Over the years, many people have told us they skipped a conference entirely, because they felt anxious, nervous, or unsure that it would be a space where they felt comfortable being fully themselves. We get it.
If you’re keen to find out if WTSFest Philadelphia is right for you, attend our live Zoom session on Tuesday June 23rd at 11am EDT.
Join WTSFest organisers, past attendees, & exhibitors for a first-hand walkthrough of how WTSFest is designed, what it feels like to be a part of it, & answering any questions you have.
We understand that signing up for an event like this can be overwhelming.
So start with this first. No pressure, no commitment, just the opportunity to find out a little more.
🇬🇧 Senior Paid Media Manager [WTSNewsletter Job Sponsor: withFrontier]
Salary: £70,000 + bonus Location: London (Hybrid 2-3 days/week) Details: → Lead paid media strategy across a portfolio of DTC and eCommerce brands → Own Google Ads, Shopping, and Performance Max activity → Turn performance data into commercial recommendations and growth opportunities → Build strong client relationships and influence strategic direction → Support junior team members and contribute to agency growth initiatives
Ideal for: → Senior Paid Media Managers, Paid Search Leads, or Performance Marketing Managers → Strong eCommerce, retail, or DTC experience → Agency-side marketers looking for greater strategic ownership
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Howdy Reader,WTSFest Philadelphia is coming up on October 1st & we're trying something new... I know I've said "no" or didn't sign up for events, activities, just new things in general because I didn't know what to expect when I got there. Not knowing was enough of a barrier for me to skip grabbing the ticket or hitting that RSVP button all together. One of the things Areej & I try to do with WTSFest is help people understand what it will feel like before they arrive - all our past photo...
We're starting this week on a heavy note... Our industry is a sadder place as we mourn the loss of the brilliant Jenn Bauguess 💔 Jenn joined Women in Tech SEO five years ago (summer 2021) and was one of our most active members. ✔️ Attended our very first WTSFest Philly in 2023 ✔️ Joined our mentorship program in 2023 & got paired up with the fab Jess Joyce ✔️ One of the first people to jump at WTS merch & the opportunity to amplify our community ✔️ Repped WTS at several events, including...
Hey Reader, Last week, we had the privilege of celebrating our 7th birthday with our incredible community 🌍💗 Seeing all of your LinkedIn posts, photos, stories, meetup moments & the amazing engagement across Slack genuinely made our hearts so full. It was a beautiful reminder of what makes this community so special: YOU! Inside this week’s newsletter you’ll find: Despina Gavoyannis on why brand signals matter for SEO & AI visibility Welcoming new WTSPartner, Pressable Why we’d love to see you...
