Hey Reader,
Welcome to our 150th edition of WTSNewsletter
Thank YOU to everyone who reads our newsletter every week and supports us, we appreciate you so much 🫶🏽
Inside this week’s newsletter you’ll find:
- Tips & tricks for utilising Pinterest as a new platform
- Countdown to our Siteimprove WTSTalk!
- Microsoft Ads x WTSResearch on AI skeptics & enthusiasts
- All things WTSFest Philly 🥨
& so much more!
Thank you to this week's WTSNewsletter sponsors: DayNova, FCDC, & withFrontier.
Let's get started =)
Brilliant work by our brilliant members
1) Alona Bergner - How To Optimize for AI Overviews
2) Anna Moragli - Why Technical SEO Audits Fail Ecommerce Teams (and How to Fix That)
3) Emina Demiri-Watson - Why Your Product Feed Is An SEO Asset (And Who Should Own It)
4) Giulia Panozzo - How Eye Tracking Can Help Your International Strategy
5) Veruska Anconitano - What Running Reddit Marketing for 4 Years Taught Me
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If you’d like to recommend resources for future editions (& yes, please recommend your own work!), fill out this form:
Our latest WTSKnowledge
If you've been using Pinterest just for wedding or home decor projects, you may have been using it wrong the whole time...
Why? Pinterest isn’t just another social media platform.
It’s a search engine at its core.
You don’t have to learn a new platform from scratch; you can use your SEO skills in a new way.
Julia Bochesse discussed why Pinterest deserves a place in your marketing strategy, and how to make it work for both B2B and B2C businesses.
Your team has the AI licenses. Now what?
[Headline Sponsor: DayNova]
People innovate. AI elevates. Most teams have the AI tools. Few have the systems or bandwidth to actually use them.
AI automations don't fail because the tech broke. They fail because the company wasn't built for AI integration. DayNova builds AI automations, company systems, and the team capability to run them.
DayNova is founded by Travis Tallent (fmr. Brainlabs SVP), backed by neuroscience, and built with your people, not for them.
WTSers (like YOU!) get free access to the 7-minute AI Capability Diagnostic.
No pitch. Just the stats to help accelerate your team.
P.S. We also have capacity to give 10 WTS business leaders a full team-wide AI Capability Audit. - email travis@daynova.ai if that's you.
[NEXT WEEK] All things Philly! 🥨
What if you knew exactly what to expect from a conference before you attended?
Over the years, many people have told us they skipped a conference entirely, because they felt anxious, nervous, or unsure that it would be a space where they felt comfortable being fully themselves. We get it.
If you’re keen to find out if WTSFest Philadelphia is right for you, attend our live Zoom session on Tuesday June 23rd at 11am EDT.
Join WTSFest organisers, past attendees, & exhibitors for a first-hand walkthrough of how WTSFest is designed, what it feels like to be a part of it, & answering any questions you have.
We understand that signing up for an event like this can be overwhelming.
So start with this first. No pressure, no commitment, just the opportunity to find out a little more.
Are you an AI Skeptic or an AI Enthusiast? 🤔
There's been a lot of conversation in our community recently about member's feelings about AI - it's effect on the environment, enabling elevated work, ability to hinder human creativity, increasing efficiency & more.
Navah Hopkins organised a study, running two focus groups:
- AI enthusiasts
- AI skeptics
The results were so interesting to see - here's a sneak peak:
"Both groups, in their own way, are asking for the same thing:
AI that helps people do better work without asking them to surrender the judgement, creativity, and critical thinking that make the work matter in the first place."
Thank you to Navah Hopkins and the Microsoft Advertising team for conducting this research.
Not only do we get this helpful resource, but they listen to our member's and take that feedback back to the product team to see what can be actioned on.
Sip & Search London SEO Meetup: Summer Edition
[Spotlight Feature: FCDC]
The Freelance Coalition for Developing Countries (FCDC) is founded by brilliant WTSer, Chima Mmeje.
Join FCDC for their next Sip & Search London SEO Meetup on July 1, 2026 at Brunswick Art Gallery.
This Sip & Search edition includes 4 short, actionable talks from Ben Morriss, John Iwuozor, Miracle Inameti-Archibong, & Kanaar Bell.
You'll hear timely insights on:
- Marketing engineering
- Query fan-out
- LLM workflows
- Proving SEO value
You'll also enjoy an evening of networking in a relaxed environment, group karaoke, and delicious food and drinks.
📅 July 1st 2026, at Brunswick Art Gallery
[Webinar] Technical Playbook for Accessibility, SEO, & AI Search
Just 3 weeks to go until our next WTSTalk with the wonderful Diane Kulseth & Ilyssa Russ on 8th July at 4pm BST!
If you would like to learn more about:
- How AI search is reshaping discovery
- Why the structure, meaning & clarity that serve assistive technologies are what AI search engines reward
- & more!
Then this WTSTalk is for YOU!
AI Search is one of the main topics discussed in the community and this WTSTalk is designed to help with some of those more common questions we've been seeing.
Your WTSFest conference countdowns
We'd love to see YOU at one of our upcoming full-day marketing events!
⏳ 113 days - Philadelphia on October 1st, 2026
🎟️ Standard tix now available!!
⏳ 282 days - London on March 19th, 2027
🎟️ 11 super early bird tix (£299) before early bird tix (£399)
🎥 2026 On-demand Insights - From AI Search to Real Influence & Trust
🎟️ $99 for all 10 talks
Use our Dear Boss template to request budget to attend!
Thank you to our Philly Scholarship sponsors!
We’ve just allocated our first round of scholarship tickets & we're preparing to allocate our second round - all thanks to our scholarship sponsors:
Ahrefs, BlackTruck Media + Marketing, Google, Green Hearted, iPullRank, Pressable, Sitebulb, STAT Search Analytics, StudioHawk, Weglot
Two ways to help more folks from marginalised backgrounds attend WTSFest:
1) Donate to the scholarship fund on our landing page
2) Become a scholarship sponsor ($2k - $3k depending on company size)
Exciting job roles for our members in the UK & US!
[WTSNewsletter Job Sponsor: withFrontier]
🇬🇧 Senior SEO Consultant / Director
Salary: £100,000 - £125,000 + equity + bonus
Location: London (5 days/week)
Details:
→ Join one of the fastest-growing SaaS businesses in search
→ Lead modern SEO, AEO, and AI-search strategy
→ Work alongside some of the industry’s sharpest minds
🇺🇸 Digital PR Manager (US Focus)
Salary: £45,000 - £50,000 + benefits
Location: Fully remote (UK, Europe, or US)
Details:
→ Lead Digital PR strategy for US clients
→ Drive authority-building and SEO impact
→ Clear progression within a growing agency
🇬🇧 Senior Paid Media Manager
Salary: £65,000 - £70,000
Location: London (3 days/week)
Details:
→ Lead paid media strategy for eCommerce brands
→ Own Google Ads, Shopping, Performance Max, and Paid Social
→ Drive client growth and commercial performance
🇬🇧 Paid Media Specialist
Salary: £40,000 - £45,000
Location: Essex (hybrid)
Details:
→ Work with mission-led and purpose-driven brands
→ Focus on paid search and performance marketing
→ Join a values-led independent agency
If you've made it this far, thank YOU!
🔔 A reminder that everyone is more than welcome to subscribe!
Our goal is to amplify all the brilliant folks of marginalised genders in our industry - so the more people who subscribe, the more amplification!
🙏🏽 Please help us keep WTS free & sustainable
We pay our authors, speakers & team to bring you helpful content like this.
We aim to always keep our content & community free & accessible.
If you've found value in WTS, please consider supporting us:
☕ Buying us a coffee
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As always, thanks for allowing us into your inbox!
- Areej, Erin, & Himee
