13 WTS updates & 1 job role for YOU


Hey Reader,

Last week, we had the privilege of celebrating our 7th birthday with our incredible community 🌍💗

Seeing all of your LinkedIn posts, photos, stories, meetup moments & the amazing engagement across Slack genuinely made our hearts so full. It was a beautiful reminder of what makes this community so special: YOU!

Inside this week’s newsletter you’ll find:

  • Despina Gavoyannis on why brand signals matter for SEO & AI visibility
  • Welcoming new WTSPartner, Pressable
  • Why we’d love to see you at WTSFest Philadelphia
  • A thank you to our recently renewed WTSPartners

& a fully remote Senior Digital PR opportunity with a 4-day work week 👀

Thank you to this week's WTSNewsletter sponsors: Pressable, WTSPartner renewals & withFrontier.

Let's get started =)


Brilliant work by our brilliant members

1) Aleyda Solis - AI Traffic vs AI Citations: What Clicks and Cited Pages Show About the AI Search Journey

2) Chima Mmeje - The Top AI Search Skills Hiring Managers Want (From 1,543 Job Listings)

3) Katarina Dahlin - Off-Page LLM Optimisation: How to Get Your Brand Into AI Answers

4) Lisa Marie - Schema and AI Search: What the Research Actually Says

5) Sherri Eisenberg - Content Strategy Update: Is AI Visibility Ushering in a Golden Era of Digital Content?

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If you’d like to recommend resources for future editions (& yes, please recommend your own work!), fill out this form:


Our latest WTSKnowledge

SEO used to be about keywords, content, and links. Today, search engines and AI systems are evaluating something much bigger: your brand.

Despina Gavoyannis breaks down how to:

  • Why brand signals matter more than ever for SEO
  • The three key signals that influence search & AI visibility
  • How Google, ChatGPT, & other AI systems understand your brand
  • Practical ways to build authority, trust, & recognition online
  • How stronger brand signals can translate into greater visibility

As search becomes increasingly AI-driven, brands that are recognised, trusted, and understood will have the advantage 💗


WTSGlobal was amazing, thanks to YOU 💗

Last week the community came together to celebrate 7 years of WTS! 🥹

To everyone who attended, organised, hosted, volunteered, spoke, shared their story, or simply showed up - thank you. You are what makes this community extraordinary!

Here’s to the first 7 years, and to many more to come 💗

If you'd like to be part of WTS meetups like this in the future...


Introducing our new WTSPartner - Pressable
[WTSPartner Feature: Pressable]

We’re SO excited to welcome Pressable as a new WTSPartner and Scholarship Sponsor for:

Pressable delivers managed WordPress hosting built on Automattic’s global infrastructure, helping agencies, ecommerce brands & developers scale with confidence through high-performance hosting, expert support & enterprise-grade reliability.

We’re so grateful to Dawn Lobenstein and the entire Pressable team for your support!


Your WTSFest conference countdowns

We'd love to see YOU at one of our upcoming full-day marketing events!

⏳ 120 days - Philadelphia on October 1st, 2026
🎟️ Standard tix now available!!

⏳ 289 days - London on March 19th, 2027
🎟️ 11 super early bird tix (£299) before early bird tix (£399)

🎥 2026 On-demand Insights - From AI Search to Real Influence & Trust
🎟️ $99 for all 10 talks

Use our Dear Boss template to request budget to attend!


Wonderful WTSPartners who renewed

We would like to take a moment to thank our WTSPartners who have recently renewed their partnership with us 🥹:

Your continued support helps us invest in the WTS community, create more opportunities for learning & keep building a space where our members can feel supported.

We’re incredibly grateful for your partnership and excited to continue working together! Thanks to you, we can keep WTS thriving 🙌🏽

If you're interested in supporting the WTS community, you can sign up for a WTSPartnership!


Join us at WTSFest Philly! 🥨

Some of the best things to come out of WTSFest aren't on the agenda:

🫶🏽 The chat with someone navigating the exact same thing as you

💡 The session that reframes a problem you've been sitting with for months

🙌🏽 The moment you realise you're not figuring this out alone

October 1st in Philadelphia, we're bringing together some of the sharpest, most generous minds in SEO and marketing - to learn, yes, but mostly to remind each other that this community is here to support each other 🌟

Who’s speaking:
Krystal Taing
Lea Scudamore
Celeste Gonzalez
Grace Frohlich
Kelly Stanze
Wil Reynolds
Niki Mosier
Hana Hajebian
Britt Klontz
Melissa Sierra
Heather Hamilton

Come for the speakers & stay for everything else 💗


🇬🇧 🇺🇸 Senior Digital PR Manager
​​[WTSNewsletter Job Sponsor: withFrontier]

Salary: £50,000 / $67,000
Location: Fully remote (UK or US)
Details:
→ Lead Digital PR campaigns focused on the US market
→ Develop data-driven campaign concepts and secure top-tier coverage
→ Connect Digital PR activity to SEO and organic growth outcomes
→ Lead outreach strategy and mentor junior team members
→ Join an established agency with a 4-day work week and fully remote culture

Ideal for:
→ Senior Digital PR Managers, DPR Leads, or Senior PR Account Managers
→ Strong understanding of the US media landscape
→ Creative, strategic, and commercially-minded Digital PR professional


If you've made it this far, thank YOU!

​​A reminder that everyone is more than welcome to subscribe!​

​Our goal is to amplify all the brilliant folks of marginalised genders in our industry - so the more people who subscribe, the more amplification!

Please help us keep WTS free & sustainable

We pay our authors, speakers & team to bring you helpful content like this. We aim to always keep our content and community free and accessible.

If you've found value in WTS, please consider supporting us:

​☕ Buying us a coffee​
​📧 Sponsoring a WTSNewsletter​
​🤝 Becoming a WTSPartner​

As always, thanks for allowing us into your inbox!​

​- Areej, Erin, & Himee


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