11 resources, 3 events, & WTSGlobal Week


Hey Reader,

Our WTSGlobal virtual community celebration is TOMORROW! We can't wait to reunite with our community all over the world & celebrate 7 years. All are welcome & we hope to see YOU there! 🫶🏽

Lot's of industry happenings this week, including:

  • Alyssa Corso on translating SEO work into real business impact & ROI
  • Valeriia Verheles' heartfelt WTSInterview
  • Silvia Martin Palacio’s newly self-published book: SEO for Branding

& less than 1 week to go until our next WTSAMA with Sam Torres & Ray Grieselhuber!

Thank you to this week's WTSNewsletter sponsors: Screaming Frog, Don't Panic PPC & Silvia Martin Palacio.

Let's get started =)


Brilliant work by our brilliant members

1) Aleyda Solis -The New Rules of AI Visibility and How To Prepare for It

2) Emma Moletto - The SCRIPT framework: how to structure reusable prompts that perform

3) Favour Agari - 17 Sentence-Level Content Signals That Earn You AI Citations

4) Helen Pollitt - 4 ways to strengthen buy-in for technical SEO work

5) Melissa Popp - Build a Voice & Style Guide People Can Actually Write In

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If you’d like to recommend resources for future editions (& yes, please recommend your own work!), fill out this form:


Screaming Frog just dropped version 24.0 👀
[Headline Sponsor: Screaming Frog]

The latest SEO Spider update is packed with AI-powered workflows, smarter crawl monitoring & time-saving automations.

What’s new in v24.0:

🤖 SEO Spider MCP - run crawls, analyse data & automate tasks using natural language in Claude, LM Studio & other AI assistants

🔄 Auto Compare Crawls - instantly spot changes between crawls

📧 Smarter email notifications with crawl issue comparisons built in

📎 Automatic export attachments sent straight to stakeholders or dev teams

🔗 Find uncrawlable links that don’t follow Google-recommended practices

📊 New usage stats to track your crawling activity over time

Plus: AI integration upgrades, Ahrefs country-level metrics, filterable content clusters & more.

Share your message with 9,000+ SEOs & Marketers -
Transparent pricing & details


Our latest WTSKnowledge

If you want long-term buy-in for your SEO, you need to show how your work impacts revenue and business growth.

Alyssa Corso breaks down how to:

  • Translate SEO KPIs into revenue, ROI, & market impact
  • Build growth models leadership teams actually care about
  • Quantify SEO opportunities using real business metrics
  • Connect SEO strategy to company goals, CAC, & revenue targets
  • Present SEO performance in a way that drives stakeholder buy-in

The best SEO strategies don’t just drive visibility, they drive measurable business results 💗


Free community for PPC marketers
[WTSPartner Feature: Don't Panic PPC]

PPC can feel like absolute chaos sometimes 😅

Rising costs, endless platform updates, AI automation everywhere & somehow you’re still expected to “just optimise performance.”

That’s why the Don’t Panic PPC community exists 💗

The community was created by brilliant WTSer, Meriem Nacer of 4M Digital Consulting. This free global community brings PPC marketers together to share ideas, troubleshoot challenges & navigate the paid media world.

Inside you’ll find:

  • A supportive Discord community
  • Fortnightly live drop-in calls
  • Practical advice & shared learnings
  • Free resources, templates, & toolkits
  • A space to ask questions, learn, & connect with others who get it

Whether you work in-house, freelance, or agency-side; this is the kind of community that reminds you: you don't have to figure it all out alone.


Our latest WTSInterview

Meet Valeriia Verheles!

Valeria is a SEO and Growth Strategist with nearly a decade of experience. Originally from Ukraine, but currently based in Warsaw, Poland.

She loves to spend time mentoring SEO newcomers. For Valeria, sharing knowledge is more than just a task - it’s a mission to open doors into the tech industry for others.

Beyond the SERPs, she spends time coordinating a volunteer center weaving camouflage nets and working as a translator for exhibitions focused on the rebuilding of Ukraine.


📘 SEO for Branding by Silvia Martin Palacio
[WTSSpotlight Feature: Silvia Martin Palacio]

Our wonderful WTSerSilvia Martin Palacio​ self-published her very first book: SEO for Branding.

After hearing about the journey behind it firsthand, I can honestly say you can really feel how much thought and effort went into every part of it.

In SEO for Branding, Silvia explores how businesses and personal brands can combine branding and SEO to build stronger visibility, authority & trust online. The book covers:

  • Building visibility & authority through SEO
  • Aligning personal branding with search strategy
  • Standing out in saturated markets
  • Creating a consistent & credible online presence
  • Practical frameworks, examples & actionable guidance

If you’re interested in personal branding, SEO, thought leadership, or building long-term authority online, I’d really encourage you grab a copy!

- Himee 💗

Share your message with 12k+ WTSers, 60k social followers, & 9k email subscribers
Transparent pricing & details


Your WTSFest conference countdowns

We'd love to see YOU at one of our upcoming full-day marketing events!

⏳ 127 days - Philadelphia on October 1st, 2026
🎟️ Standard tix now available!!

⏳ 296 days - London on March 19th, 2027
🎟️ 12 super early bird tix (£299) before early bird tix (£399)

🎥 2026 On-demand Insights - From AI Search to Real Influence & Trust
🎟️ $99 for all 10 talks

Use our Dear Boss template to request budget to attend!


WTSGlobal Virtual Community Celebration is TOMORROW! 🌍

The celebrations continue TOMORROW 🎂💗

Join us for our live global celebration call as we mark 7 years of WTS together✨

Tune in to hear from:

  • The WTS Team on the future of our community
  • WTS members on their experience & how WTS can support you
  • YOU via Q&A & sharing your own experience

Thank you for being part of this incredible community, we can’t wait to celebrate with you 🥹

📅 Thursday 28 May
🕓 4PM BST

💻 Join the Zoom (open to everyone!)


6 DAYS TO GO until our next WTSAMA!

⏰ Less than 1 week to go until our next WTSAMA in Slack: How to Build Data Systems That Actually Get Used

We’ll be joined by:
🌟 Samantha Torres, Sr Mgr, Tech SEO at Pipedrive
🌟 Ray Grieselhuber, CEO at Demandsphere

Expect conversations around:

  • Building data systems people actually adopt
  • Using AI workflows for reporting, insights & strategy
  • Communicating findings to stakeholders & execs
  • Creating “memory” in your data so insights compound over time

📅 Tuesday, June 2nd
🕓 4-5pm BST
📍 WTS Slack,
#path-inhouse

Bring your questions, learn alongside others navigating similar challenges, and join us for another brilliant AMA 💗

Not in Slack yet? Join here!


If you've made it this far, thank YOU!

​​A reminder that everyone is more than welcome to subscribe!​

​Our goal is to amplify all the brilliant folks of marginalised genders in our industry - so the more people who subscribe, the more amplification!

As always, thanks for allowing us into your inbox!​

​- Areej, Erin, & Himee


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