We also want to congratulate brilliant WTSer, Jasmine Granton, on her new business, revu - a workplace therapy & mental health support service for modern, high-pressure organisations. Find out more in her announcement.
--- For future editions, if youβd like to recommend any articles (and yes, you can totally recommend your own work!), fill out this form:
Stop guessing, start measuring: Is your brand visible in AI Search?β β[Headline Sponsor: Trendos]
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You've built a site worth referencing.
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Without structured context, AI tools often piece together information from different pages, which can lead to incomplete or misrepresented answers.
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Make Yourself Hard to Replace: The SEO-to-AI Visibility Playbook for 2026
Leadership teams are looking to SEOs who can measure and explain AI visibility. Those who can are the people teams turn to when navigating the changing search landscape.
Join Aimee Jurenka and Nick Lafferty online on: ββ βποΈ 1st April β βπ 4pm GMT | 11am EST | 8am PST
They'll walk through what's shifting, where executives get it wrong, and how to close the gap with smarter metrics and clearer narratives - so you can increase your scope, secure budget, and negotiate higher compensation.
Competitor Discovery 2.0: URL-Level Insights Are Here β[WTSPartner Feature: Demandsphere]
β
DemandSphere just launched a major upgrade to Competitor Discovery - and if you're tracking AI citations or SERP performance, this matters.
The tool now shows you comprehensive domain trends with market share, volatility, and growth rates across the top 20 (or 50) domains in your space.
But the real power is in the URL-level insights.
For each query, you can now see every URL from a domain that appears in the SERP over your selected date range - and track when URLs blip in and out of visibility. This matters because AI citations largely come from Google's index, so understanding which content consistently holds visibility helps you identify what performs.
Key use cases:
Build competitive leaderboards by content segment
Identify the types of content that perform best at URL level
[WTSNewsletter Series] The new customer journey: Setting up AI prompt tracking for AI search visibility
Series Author: Shannon Vize
βShannon is the Sr. Content Marketing Manager at Conductor. She has 10+ years of experience in content and SEO. She believes all contentβfrom long-form articles to social copyβis an opportunity to educate, connect, and inspire. (And sheβs loved em dashes long before AI co-opted them.)
Part 3: Which Answer Engines Should You Track for AEO / GEO?
In the world of AEO, not all models are created equal. Some browse the live web, while others rely on their training data and internal knowledge. To get a clear picture of your AI visibility, you need to understand which engines provide which lens.
ChatGPT Auto vs. Search Mode
One of the most common points of confusion is the difference between ChatGPT Auto and ChatGPT Search.
ChatGPT Auto is the default user experience. It blends the model's internal training data with occasional web browsing. Itβs the best representation of everyday user behavior. β
ChatGPT Search mode forces the model to ground its answer in the web. Itβs great for understanding sourcing and competitive positioning because it relies heavily on current citations.
Top AEO Engines to Track
Google AI Overviews (AIO): Since billions of users still start their journey on Google, tracking AIO is critical for understanding how your brand appears in AI-generated summaries on the SERP.
ChatGPT (Auto & Search): Because of its massive user base, this is a great window into general brand sentiment and AI market share. Tracking both auto and search mode gives a more complete picture of your AI visibility, without limiting your insights.
Gemini, Claude, and other emerging engines: Track each as theyβre relevant to your audience or vertical. These engines can offer additional perspectives on niche markets or emerging AI search behaviors.
Best Practices for Answer Engine Tracking
Once youβve selected your engines, follow these four rules to ensure your data leads to action:
Consistency is key: Track daily, weekly, and monthly changes to reveal whether your optimization efforts are actually moving the needle.
Compare performance across engines: You might have strong visibility in ChatGPT, but less in Perplexity. Identifying these gaps tells you exactly where to optimize.
Analyze what gets cited most: Pay attention to the content that performs well in AI search and prioritize those content formats going forward.
Adjust based on gaps: If competitors are dominating certain prompts, thatβs your signal to create more authoritative, direct content to win back AI market share.
Next week: Iβll wrap things up with a look at implementation and actionable strategies for setting up your own AEO prompt tracking.
Want to learn more? Check out the Guide to AEO Answer Engine Tracking for the differences between AI models and how to track prompts across multiple engines for comprehensive AI visibility measurement.
Job openings in SEO & marketing β[WTSNewsletter Job Sponsor: withFrontier]
SEO Director β Independent agencyβ βSalary: $120,000-$135,000 βLocation: Remote (US) βDetails:β β Lead SEO pod across technical, content, and off-page β Own strategy for regulated sector clients β Balance leadership with hands-on delivery β Manage P&L and support new business
Organic Growth Director β Fast-growing personal injury law firmβ βSalary: $150,000 + bonus βLocation: Remote (US) βDetails:β β Own SEO/AEO strategy for personal injury law firm β Lead wider growth across content, brand, CRM, and social β Board-facing role with path to Marketing Director β Focus on strategy and execution
Head of SEO (In-house) β London based travel brandβ βSalary: Β£70,000 + bonus βLocation: London (Hybrid - 2 days/week) βDetails:β β Lead and develop a small SEO and content team β Own SEO and AEO strategy for the brand β Stay hands-on with technical SEO and on-site optimisation
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