[WTSKnowledge] Still thinking about Pinterest? So are we. How I grew my Pinterest account from zero to 500K+ monthly views in just 60 days
Following Julia Bochesse'sWTSKnowledge article on why Pinterest is an overlooked opportunity for marketers, we're diving even deeper with a real-world success story.
Boluwa Olojo revealed how she grew a brand-new Pinterest account to 500K+ monthly views in just 60 days, simply by treating Pinterest like a search engine.
Here's what you'll learn:
Why Pinterest rewards SEO thinking, not social media tactics
How to find the keywords your audience is already searching for
Improving Content for AI Search [Headline Sponsor: SEOTesting]
Improving a page doesn't always mean rewriting it from scratch.
Often, the biggest opportunities are the questions it does not answer, the claims it does not support or the information readers cannot quickly understand.
Start by checking:
What related questions might searchers ask next?
Which of those questions does the page already cover?
Is the content written for the right audience?
Are any headings unclear?
Are important claims supported?
Would lists or tables make key information easier to extract?
SEOTesting's AI SEO tools bring these checks together, helping SEOs and content teams find specific weaknesses before making updates - and giving them a clearer rationale for every recommended change.
Once you've made improvements, set up a test and measure the gains 🚀 📈
[Webinar] Sentiment Analysis: From Scraping to Strategy
⏰ 8 days to go!
What are your customers really saying about your brand?
Join WTSers Ana de la Cruz, Catherine Kim & Celeste Gonzalez live to learn how to use sentiment analysis to uncover valuable insights and turn them into stronger search and content strategies.
Can't make it? Sign up to get the recording & resources via email
🗓️ Join us at PPC Live #21 in London | 29th July [Spotlight Feature: PPC Live]
Stay ahead of what’s next in PPC!
Join us at PPC Live #21 on 29 July in London for practical talks, expert insights & great networking with fellow paid media professionals.
We’ll tackle some of PPC’s biggest challenges:
🤖 Future-proofing your career in the age of AI
📈 Improving search efficiency with programmatic
✅ Preparing for Google’s DSA migration
⚡ Building smarter AI-powered optimisation workflows
Hear from Scott Carruthers, Harriet Fitzgerald, Charlotte Osborne and Veronika Höller, then stick around for a live audience-led panel, drinks & a beer garden after party! 🍻
London, we want YOU on our WTS stage! 🎤 Speaker pitches are now OPEN for WTSFest London 2027 Pitch form closes August 21st ⏰ This is your sign! Submit your pitch and take the stage ✨
Ritah is based in Porto, Portugal, originally from Kampala, Uganda. She has been working in SEO for the past three years, specialising in on-page optimisation and content strategy, helping small businesses grow their online presence and collaborating with and supporting teams whenever needed.
Beyond SEO, she is passionate about mentorship and shares her knowledge across tech with people back in Uganda, something she takes great pride in.
This partnership has been months in the making, with plenty of conversations along the way. It finally came together thanks to longtime WTSerVanda Pókecz - who introduced us to the wonderful Aman Ahuja!
Vanda has supported WTS for years, speaking and volunteering at WTSFest Berlin and helping organise DACH meetups. After joining Peec AI, she immediately recognised the value of bringing our organisations together 🫶🏽
We’re excited to begin this partnership and see what Peec AI and WTS can achieve together in the future.
Miriam Ellis is a local SEO columnist at Whitespark. She is a well established voice in local search - with over 20 years of experience in content development and local SEO consultancy.
Part 3: How to Improve Your Local Business’ Visibility on Google AI Mode
Want to ensure your local business shows up, and shows up right on Google AI Mode? Follow the steps below:
Ensure all of your business information (including your business name, address, hours of operation, phone numbers, and other contact info) is accurate on your website, Google Business Profile, listings on third-party platforms, social profiles, and structured citations. Data accuracy helps to limit AI hallucinations.
Track FAQs, using customers’ real-world language. Ask your staff to document the questions which are routinely asked at each location.
Take this FAQ list into AI Mode and run prompts for each of your questions. You want to understand: 1) Whether or not your brand is appearing; 2) What sources are being cited to answer these questions; 3) Whether you are currently mentioned on the sources being cited.
Prompt AI Mode with your top local pack competitors, and the brand names you saw coming up for your FAQs. Note the sources being cited in association with these brands. This will give you a list of publications where you’d like your business to be mentioned or listed.
If you have a paid Gemini API key, use a free tool like Qforia to better understand how a single prompt generates multiple related queries. This can help you determine the types of content you need to create in order to increase your visibility.
Make your website the authoritative source of answers to your customers’ FAQs.
Double down on reputation management. Reviews are one of the key sources of information Google AI Mode uses. Acquire reviews at a competitive velocity and respond to negative reviews promptly.
Develop unstructured citations. Earn mentions of your business on blogs, online news sites, social media, community hubs, industry publications, sponsorship pages, job sites, local business association sites, and the websites of your local business peers.
Seek inclusion in assets like Yelp 10-Best lists.
Publish photos of all aspects of your business on your website, local business listings, review platform listings, and social media profiles. Google AI Mode often displays image galleries in responses.
Enroll in relevant Google programs. If “Reserve with Google” is frequently cited in response to your prompts, you should be part of this program. Do the necessary research to identify actionable Google AI Mode features you can be part of.
Expect change. Cited sources can change. Keep experimenting with how AI is responding to your customers’ FAQs to spot new ways to earn prominence.
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Hey Reader, Welcome all 9,220 of you to the latest drop of WTSNewsletter 👋🏽 We appreciate you welcoming us into your inbox each week! Thank you to this week's WTSNewsletter sponsors: Sitebulb, PPC Live, & Weglot Let's get started =) Brilliant work by our brilliant members1) Angela Ash - Storytelling: Keepin' It Real in the Age of AI 2) Elizabeth Linder - AI Prioritization Framework for SEOs 3) Jyll Saskin Gales - How to Improve Your Google Ads Lead Quality 4) Motoko Hunt - Why AI search is...
Thanks for signing up for last week's WTSTalk! We have all the resources mentioned during the webinar below, unanswered Q&A questions (we loved all your questions - thank you for being so engaged!), & of course the recap... You can watch the session on YouTube here: Watch the recording Check out the specifics from the presentation deck here: See the deck & read the transcript for the webinar here: Read the transcript Additional Resources Additional resources & materials mentioned during the...
Hey Reader, You may have already seen our official community announcement... We (well... our founder, Areej) are currently recovering from football-induced heartbreak 🇪🇬 BUT, fear not. There’s so much happening across our community lately, and we’ve loved seeing so many of you getting involved! 💗 An extra special thank you to everyone who joined Roxana’s AMA, she shared so many brilliant insights & seeing the community come together to take part in our initiatives is what keeps us going 🫶🏽...
