What started 5 years ago with one goal: amplifying the brilliant work of women and people of marginalised genders in search,has grown into 155+ editions read by thousands each week.
Thank you to every sponsor, reader, contributor, & supporter who has been part of the journey.
The competitive advantage of treating customers as community Areej AbuAli's quarterly community series for Digital Marketing Institute
Small businesses have always faced the challenge of competing with larger organisations, budgets, teams, & greater reach. This mattered more when creating more content, investing in more advertising, & reaching more people was how you "won".
Content is now a commodity, platform-visibility is fragmented, & trust is the scarce differentiator. In this environment, small businesses have an advantage: building trust through community has always come more naturally to them than to large organisations.
Drawing on her experience building WTS, Areej shares:
[WTSTalk Recap] Accessibility, SEO & AI Search Accessibility, SEO & AI search aren't three separate work streams, they're one.
Recap from our WTSTalk with Diane Kulseth & Kacie Emeigh on exploring the shared foundations of accessibility, technical SEO & AI search.
Their practical playbook focuses on three things: structure, meaning & clarity.
You’ll learn how choices around robots.txt, sitemaps, redirects, headings, internal links, alt text, captions, keyboard navigation & content freshness can make your website easier for people to use - & easier for machines to fetch, interpret & navigate. Featuring insights like:
How technical & content structure support accessibility & discoverability
Why clarity, readability & keyboard accessibility matter for both people & AI agents
How to make the business case for accessibility beyond compliance
The post features the webinar recording, access to the deck, & 7 additional resources for further learning.
Improving Content for AI Search [Headline Sponsor: SEOTesting]
Improving a page doesn't always mean rewriting it from scratch.
Often, the biggest opportunities are the questions it does not answer, the claims it does not support or the information readers cannot quickly understand.
Start by checking:
What related questions might searchers ask next?
Which of those questions does the page already cover?
Is the content written for the right audience?
Are any headings unclear?
Are important claims supported?
Would lists or tables make key information easier to extract?
SEOTesting's AI SEO tools bring these checks together, helping SEOs and content teams find specific weaknesses before making updates - and giving them a clearer rationale for every recommended change.
Once you've made improvements, set up a test and measure the gains 🚀 📈
[TOMORROW!] Sentiment Analysis: From Scraping to Strategy
What are your customers really saying about your brand?
Join WTSers Ana de la Cruz, Catherine Kim, & Celeste Gonzalez on 30th July for a practical WTSTalk on sentiment analysis. Together, they’ll explain:
What sentiment analysis is
Why it’s important
How to use it to inform your search & content strategies
Learn how to harvest data, automate the analysis process, build stunning visual reports, & generate high-impact recommendations. Alongside the plug-and-play tools and templates they'll leave you with, Ana will share a bonus YouTube sentiment analysis of The Odyssey trailer (don't worry... no spoilers! 😉)
Calling all technical SEOs! [WTSPartner Feature: Sitebulb]
Have you built an AI workflow that's transformed the way you work?
Sitebulb is looking for contributions to their new AI Automation for SEO workflow library, showcasing real workflows created by SEO practitioners!
They're looking for practical case studies covering technical audits, crawl analysis, internal linking, GEO/AEO, JavaScript SEO, or any AI-assisted process that has saved time or improved your output.
*Your workflow doesn't needto use Sitebulb to be considered
Contributors will receive full author credit, a link to their website or LinkedIn AND be featured in Sitebulb's new workflow library!
In May, we co-hosted an intimate networking dinner for in-house marketers with Siteimprove - bringing together professionals from organisations including American Express, Monzo, Revolut and Wise for an evening of learning & connection.
The purpose of the evening was to provide inhouse marketers with a safe, judgement-free space to make new connections, ask questions, share the challenges they’re facing as search continues to evolve and change.
We've shared a BTS recap of the evening and why creating spaces like this continues to matter in our industry.
Our afternoon session is all about fresh ideas, smarter ways of working & making the most of AI without losing the human touch.
💡 Niki Mosier shares prompt frameworks that help you generate more content ideas in less time, so you can spend less time staring at a blank page and more time creating!
💡 Hana Hajebian takes you inside how some of the world's biggest brands are using AI agents to transform the way they market.
💡 Britt Klontz rounds off the track with a practical playbook for bringing SEO, PR, content, and social teams together to create campaigns that deliver stronger results.
If you're the kind of marketer who loves leaving a conference with pages of ideas to try, these sessions are for YOU! 💗
Miriam Ellis is a local SEO columnist at Whitespark. She is a well established voice in local search - with over 20 years of experience in content development and local SEO consultancy.
In my view, there are three core things to pay attention to when it comes to how local search is likely to evolve:
1) Google Web Guide
Many people think that the beta Google Search Labs product, Google Web Guide, could be the future of organic search results. In the announcement Google said:
“Web Guide groups web links in helpful ways — like pages related to specific aspects of your query. Under the hood, Web Guide uses a custom version of Gemini to better understand both a search query and content on the web, creating more powerful search capabilities that better surface web pages you may not have previously discovered. Similar to AI Mode, Web Guide uses a query fan-out technique, concurrently issuing multiple related searches to identify the most relevant results.”
Google’s Local Services Ads has gradually grown to encompass more and more industries. Most recently, Google is moving to maximize its revenue, as documented by Sterling Sky, with the following actions designed to preference paid results:
Mobile AI local packs are replacing traditional local packs (these AI local packs frequently show fewer than 3 businesses)
Many AI packs feature no click-to-call button
Multiple AI packs feature fewer unique businesses than traditional packs
Meanwhile, call buttons remain on paid Google Ads
If AI local packs become the norm, your brand may end up having to pay for visibility and consumer engagements you previously enjoyed for free.
3) Agentic Features
Some believe that the future of local commerce will be filled with agentic technology like Google’s experimental “ask Google to call local businesses for you” feature. In other words, instead of consumers calling you, a robot will do it for them. And perhaps you won’t even be picking up the phone at your place of business anymore – your robot will take care of that.
The rise of AI definitely doesn’t mean that “local SEO is dead”, that “SEO is dead”, or indeed that “marketing is dead”. The truth is that AI is only as “smart” as the sources it scrapes. Therefore creating a broad digital footprint of authoritative content about your local business is more important now than ever.
Copyright 2026 Women in Tech SEO, All rights reserved. You are receiving this email because you opted in. Want to change how you receive these emails? You can update your preferences or unsubscribe from this list.
Women in Tech SEO 86-90 Paul Street , London , EC2A 4NE
Thanks for signing up for our WTSTalk! This email has all the resources mentioned in the webinar, the deck, & the recording. A HUGE THANK YOU to Ana, Catherine, & Celeste for sharing their knowledge & helpful resources with our community! You can watch the session on YouTube here: Watch the recording Check out the specifics from the presentation deck here: See the deck Additional Resources Resources & materials mentioned during the talk can be found here: Study of 800K AI Responses: How...
Hey Reader, This week we're welcoming a new WTSPartner, accepting pitches for WTSFest London, sharing community insights with you & so much more 👀 Thank you to this week's WTSNewsletter sponsors: SEOTesting, PPC Live, AlsoAsked, Screaming Frog & Peec AI Let's get started =) Brilliant work by our brilliant members1) Daria Chetvertak - Automated Client Reporting: A Comprehensive Guide 2) Delaney MacKenzie - How to Integrate PR & SEO for Maximum Brand Visibility 3) Diane Kulseth - The...
Hey Reader, Welcome all 9,220 of you to the latest drop of WTSNewsletter 👋🏽 We appreciate you welcoming us into your inbox each week! Thank you to this week's WTSNewsletter sponsors: Sitebulb, PPC Live, & Weglot Let's get started =) Brilliant work by our brilliant members1) Angela Ash - Storytelling: Keepin' It Real in the Age of AI 2) Elizabeth Linder - AI Prioritization Framework for SEOs 3) Jyll Saskin Gales - How to Improve Your Google Ads Lead Quality 4) Motoko Hunt - Why AI search is...
