Hey Reader,
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We really appreciate you opening our WTSNewsletter every week and we love writing it for you!

As the holiday season approaches, we’re wrapping up another packed edition featuring fresh insights and community highlights ✨

Thank you to this week's WTSNewsletter sponsors: Semrush, Siege Media, Majestic & withFrontier​

Let's get started!

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Our latest WTSKnowledge

A practical breakdown from Jasveer Matharu on how to separate facts from theories in the fast-moving world of AI search.

Learn how to:

• Understand what’s truly evidence-backed in AIO vs. what’s still speculation
• Adapt your SEO strategy for no-click searches, AI Overviews, and LLM-led journeys
• Identify the proven tactics that improve AI comprehension, reuse, and citation
• Use a priority matrix to decide where to focus your AIO efforts first

Learn more here

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Optimize Your Content for AI Search​
​[Headline Sponsor: Semrush]

Creating content that performs in AI search isn’t guesswork anymore.

Semrush Enterprise AIO's new Content Optimization capabilities give you real-time scoring for relevance, cluster coverage, and structure as you write.

You also get guided steps to improve each factor, with live feedback that updates instantly.

The result? Content that’s holistically high-performing for both citation in AI search and SEO rankings.

Forget publishing and hoping. Start winning comprehensive visibility across search.

Start creating AI-ready content

Share your brand with 8,000+ WTSers - transparent pricing & details.

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Brilliant work by our brilliant members
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1) Lily Ray - Tech SEO Connect 2025: Summary & Takeaways​

2) Sara Vordermeier - Holiday Marketing Tips for Multi-Location Businesses​

3) Valentina Izzo - What is SEO 3.0? Preparing for the Next Wave of Search​

4) Yulia Deda - How to optimize for ChatGPT​

5) Zareen Fidlon - How paid, earned, shared, and owned media shape generative search visibility​ Graph​

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For future editions, if you’d like to recommend any articles (and yes, you can totally recommend your own work!), fill out this form:

Recommend an Article

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Hey content marketers 👋​
​[Spotlight Sponsor: Siege Media]

🙏🏽 Got 3-5 minutes? We’d love your insight.

Siege Media is our newest WTSPartner & we want to show them when they invest in keeping our community free for members, we show up & support them right back!

They're running a short survey to understand how content marketers are really adapting in the AI + creativity era - across ICs, managers, and VPs.

The result will be a robust resource to help YOU:

💰 Advocate for budget
⚖️ Balance AI + Human workflows
🔁 Remix your content types for higher ROI
📊 Retool your success KPIs
🎓 Educate your leadership
🏆 Rank everywhere people are searching

If you work in content marketing, SEO, or digital strategy, your perspective genuinely matters, and we’d be grateful if you took a moment to take part.

3-minute this way!

Share your brand with 8,000+ WTSers - transparent pricing & details.

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Your WTSFest conference countdowns

We'd love to see YOU at one of our upcoming full-day marketing events!
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​57 days - London on February 5th, 2026 (9 standard tix left)
​
​148 days - Portland on May 7th, 2026 (7 early bird tix left)

295 days - Philadelphia on October 1st, 2026 (limited early bird tix)

Our WTSFest Hub

Use our Dear Boss template to request budget to attend!

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[TODAY!] SEOin2026 Launch Livestream
​[WTSPartner Feature: Majestic]

Majestic asked 117 of the world's leading SEOs & marketings to share their number one actionable tip for 2026.

The result: a book, podcast and video series so you can choose your preferred format on how to help shape your 2026 strategy.

Nearly 1 in 3 contributors are a WTSMember, WTSPartner, or WTSAdvocate & supporter!

To celebrate the launch, join the live stream featuring 60+ of the book's contributors - all ready to share their tips, advice and experiences with you.

The livestream is TODAY, Wednesday 10th December at:

• NY: 8am
• London: 1pm
• CET: 2pm
• Delhi 6:30pm

Drop in for just a few moments, or even stay for the whole four hours

Join the LIVE here

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Scholarship Tickets for WTSFest London ✨

Our goal is to give away 200 free scholarship tickets for February 5th’s WTSFest London.

Scholarship tickets give free access to connection, education, & opportunities to those who need it most - folks out of work, with no professional development budgets at their company, early in their career, etc.

If cost is standing in your way of attending,

🎟️ Apply for a Scholarship Ticket and you can still join us!

If you’re in a position to help,

💗 Buy a Scholarship Ticket and give someone else the chance to be there.

Scholarship tickets will close at the end of December.

Apply or support 🫶🏽

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We're HALFWAY THROUGH the 12 days of WTS! 🎁

We’re halfway through the 12 Days of WTS, and it’s been such a joy celebrating our community with daily giveaways!

So far, we’ve gifted WTSFest tickets, cosy WTSMerch, inspiring mentorship sessions, and incredible WTSPartner prizes.

This campaign is our way of saying thank you for being part of the Women in Tech SEO community and for supporting one another every day.

There are still plenty of giveaways to come, so keep an eye on our social posts and join in - every day is a new chance to win!
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Turn on post notifications on LinkedIn and Instagram so you don't miss out 🌟
​
Let’s unwrap some WTS joy together 🎁

Enter today's giveaway HERE

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[TODAY] AMA with Tazmin Suleman

Confidence can feel like a moving target - some days you’ve got it, other days self-doubt sneaks in.

But you don’t have to figure it out alone.

On December 10th (TODAY!!), join us in the WTS Slack #wts-amplify-me channel for an AMA with Tazmin Suleman, career coach and co-host of The SEO Mindset Podcast.

💬 How it works

Drop your questions anytime before or during the AMA

From 4-5pm GMT, Tazmin will reply with thoughtful, practical answers

Whether you’re navigating imposter syndrome, rebuilding confidence after burnout, or trying to feel more grounded in your career - this AMA is for you. Come with questions, challenges, or just curiosity.

Join us on Slack

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Job Opening - Senior AI Search / GEO SEO Lead and Head of Sales / GTM Lead​
​[WTSNewsletter Job Sponsor: withFrontier]

Senior AI Search / GEO SEO Lead

Salary: £100,000–£120,000 + meaningful equity

Location: London (on-site / hybrid as needed)

Details:

→ Lead enterprise onboarding and strategy across GEO, AI Search and product adoption for major global brands.

→ Advise senior stakeholders with deep technical SEO expertise and influence product/engineering roadmaps.

→ Operate with autonomy in a high-growth startup with strong pace and meaningful equity upside.

Head of Sales / GTM Lead - SaaS & AI Search

Salary: £100k+ (base + equity)

Location: London (on-site / hybrid as needed)

Details:

→ Own and execute the GTM engine: from positioning and messaging to pipeline generation and closing high-value enterprise deals.

→ Build a scalable commercial foundation, including processes, forecasting and sales infrastructure, while shaping the product roadmap through customer insights.

→ Represent the business in the market, acting as a trusted commercial voice - ideal for SEO agency leaders or SaaS sellers experienced in scaling early traction.

More details & chat with James

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[WTSNewsletter Series] The long game: Navigating the content marketing identity crisis

Series Author: Danielle Escaro​

Danielle is the Content Marketing Manager at Oncrawl. She’s spent a large part of her career exploring how storytelling, curiosity, and good communication can make even the most complex topics approachable.

Why going deep with specific audiences beats going wide with generic content every single time.

Once you've decided to write for your audience, the question then becomes: "How do I actually do that?"

In marketing, the instinct is usually to go wide. Cast the biggest net and try to capture the largest possible audience. But if I've learned anything from managing content, it's that the old adage is absolutely true: if you're trying to talk to everyone, you'll end up talking to no one.

Instead, we need to focus on our niche. Google and AI search agents are rewarding topical authority and expertise, so it makes the most sense to identify your core audience and go deep.

We should be concentrating on micro-communities over mass markets by building depth into our content strategies. By addressing a specific audience segment and genuinely creating content that serves them, it builds more than traffic, it builds loyalty.

At the most recent BrightonSEO, something from Jack Chambers-Ward’s presentation really stuck with me. He spoke about his podcast, Sequelisers, which focuses on fixing bad movie sequels and it’s a perfect example of micro-community building. He developed a genuinely unique concept that has found its people.

Rather than trying to appeal to everyone, he created something valuable for those who get it. The result? An audience that's engaged.

In content marketing, we can do the same. In my work specifically, this means making choices: saying "this piece is for technical SEOs dealing with JavaScript rendering issues" rather than "this is about SEO and JavaScript in general." It means accepting that some people won't find it relevant, and that's okay because it wasn't for them.

The goal is to identify your core community and figure out how to serve them most effectively.

Going deep requires discipline and saying no to content that "could also be relevant for..." I know that it can be difficult to do, but that focus is exactly what transforms casual readers into a loyal audience that keeps coming back.

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If you've made it this far, thank YOU!
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A reminder that everyone is more than welcome to subscribe.
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We want to help amplify all the incredible people of marginalised genders in our industry, so the more people who subscribe, the more we'll achieve that as an industry.

Thanks,
Areej, Erin & Himee