Hey Reader,
​
​WTSFest London is 2 weeks away 🎉

We’ve got lots of exciting initiatives coming up as we count down to February 5th at the Barbican - tomorrow's WTSTalk, 4 meet-ups, new WTSKnowledges, new WTSInterviews & more!

Thank you to this week's WTSNewsletter sponsors: seoClarity & Oncrawl​

And thank YOU for reading this week's edition, we appreciate you 💗

Let's get started!

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[Webinar] Our WTSTalk with Hannah Smith is TOMORROW!
​It's not too late for you to join us!

Tomorrow, Hannah Smith will talk us through why 'The capacity to tolerate minor discomfort is a superpower' - drawing on lessons from writing 100 stories in 100 days.

She'll help us understand why emotion management, not time management, is often the real blocker.

If you have professional goals this year of speaking, writing, getting a new role or promotion - whatever your goals may be...

This WTSTalk is for YOU!

Leave with practical insights on how to follow through & achieve your goal.

👉 Open for all to join. Live tomorrow. Last chance to register!

Achieve your goals!

P.S. Can't make it live? We got you!
​Sign up to receive the recording after 📹

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Brilliant work by our brilliant members
​​
1) Aleyda Solis - What UCP Means for Ecommerce SEO: Preparing for Agentic Commerce​

2) Emily Gertenbach - 9 Experts Explain How Digital PR Can Improve Your SEO and GEO in 2026​

3) Joyann Boyce & Jade Pett - The impact of GenAI bias on SEO​

4) Jennifer Long - How to use SEO data to improve your products and services​

5) Jess Bott - How to Develop an SEO Strategy: What Does the Data Say?

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For future editions, if you’d like to recommend any articles (and yes, you can totally recommend your own work!), fill out this form:

Recommend an Article

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Our latest WTSKnowledge

A community-led, in-depth look at what actually matters in LLM visibility, brand presence, & the future of search.

Guided by our member's questions to Emina Demiri-Watson during our latest #digital-ai Slack AMA.

Learn how to:

• Build a strong foundation in AI search by understanding how LLMs really work (before chasing tactics)
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• Focus on brand representation, not “rankings,” and measure visibility across the sources LLMs learn from
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• Compete in AI search as a smaller brand by strengthening trust signals, PR, and paid social
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• Use real audience data (reviews, forums, customer conversations) to uncover the topics that matter most
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• Prepare for agentic search and commerce by prioritising UX that works for both humans and AI agents

Unpack AI search with Emina

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[Webinar] Prove value beyond traffic in 2026 ​
​[Headline Sponsor: seoClarity]

In 2026, many teams are being asked to justify content investment in a world where traffic volume is no longer the sole measure of success.

Perception: If search traffic declines, performance is declining.

Reality in 2026: Discovery has expanded, and opportunity is being missed.

Content didn’t stop working... How success is measured just hasn’t kept up!

You'll walk away with what enterprise teams must adopt to protect content investment, expand visibility, and clearly demonstrate business impact as search evolves.

Save your seat

Share your message with 8,000+ WTSers -
​Transparent pricing & details starting at £150​

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Last chance to join us in London!
​⏳ Our 2 week countdown is on...

Be a part of our career-changing event and join our safe, judgement-free SEO & marketing community in-person!

Two weeks left & we’re down to the final tickets for WTSFest London - once they’re gone, that’s it 🥲

Join 400+ SEO & digital marketing professionals for a full day of:

• ​Expert-led talks that advance your day-to-day impact
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• Honest conversations about the future of search
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• Networking with kind people who get your challenges
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• The energy & confidence that the WTS community inspires!

Whether you’re coming to sharpen your strategy, connect with your people, or reignite your inspiration - we'd love to have you as a part of our day 💜

We can't wait to see YOU there!

Details & the final tickets this way -->

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Your WTSFest conference countdowns

We'd love to see YOU at one of our upcoming full-day marketing events!
​
​15 days - London on February 5th, 2026 (13 tix until we're sold out!!!)
​
​107 days - Portland on May 7th, 2026 (12 early bird tix left)

253 days - Philadelphia on October 1st, 2026 (limited early bird tix)

Our WTSFest Hub

Use our Dear Boss template to request budget to attend!

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Our latest WTSInterview

Meet Karyna Barbaziuk!

Karyna is an experienced SEO & Digital Marketing professional with over ten years in the space.

Originally from Ukraine and now based in the U.S., she has managed SEO teams and campaigns for diverse industries and global markets, combining technical skills with creative problem-solving.

She is the kind of person who goes to sleep thinking about the next Google algorithm update and wakes up ready to test new SEO strategies.

Outside of work, she enjoys connecting with like-minded professionals and traveling with the family.

Meet Karyna

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Reset Your SEO in 30 Days: A January Technical SEO Sprint
​[WTSPartner Sponsor: Oncrawl]

January is reset season, and your SEO deserves one too 💪🏽

​Oncrawl is hosting a practical 30-day SEO reset webinar to help you strengthen your technical foundations fast.

📅 January 29, 2026 | ⏰ 3:30pm CET

Join senior technical SEOs Janaina Barreto-Romero and Mickael Serantes-de Roll Montpellier as they share a clear, step-by-step framework covering crawlability, indexing, performance, and monitoring.

You’ll learn how to:

• Fix crawl and indexing issues
• Use AI insights to spot content problems
• Improve Core Web Vitals and page speed

Plus: live Q&A and a downloadable 30-day SEO playbook.

Save your spot

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If you've made it this far, thank YOU!
​
​A reminder that everyone is more than welcome to subscribe.
​
We want to help amplify all the incredible people of marginalised genders in our industry, so the more people who subscribe, the more we'll achieve that as an industry!

If you'd like to support us further in keeping our content & WTS community free - please consider: ☕ buying us a coffee, 📧 sponsoring WTSNewsletter, or 🤝 becoming a WTSPartner.

Thanks for allowing us into your inbox!
​- Areej, Erin, & Himee