Hey Reader,
​
January is moving fast, and WTSFest London is nearly 3 weeks away!

We’re deep in planning mode, gearing up for an incredible start to the year with our community - & there’s plenty happening before we even get there :)

Thank you to this week's WTSNewsletter sponsors: SEOTesting, WTSFest London, Flow Agency & Profound​

And thank YOU for reading this week's edition, we appreciate you 💗

Let's get started!

---

Brilliant work by our brilliant members
​​
1) Bengu Sarica Dincer - How To Track User Journey In GA4 To Make SEO Wins More Visible​

2) Crystal Carter - The agentic web is about to change everything...again​

3) Jojo Furnival - SEO in 2026: 17 Expert Tips & Predictions​

4) Rebecca Yu - Common website migration mistakes that drag down SEO performance​

5) Stevy Liakopoulou - Keyword Research Strategies for SEO in 2026​

---
For future editions, if you’d like to recommend any articles (and yes, you can totally recommend your own work!), fill out this form:

Recommend an Article

---

Your new SEOTesting app is here!​
​[Headline Sponsor: SEOTesting]

Your SEO changes deserve cleaner reporting.

The new SEOTesting app brings your tests, annotations, dashboards, and content groups into one clean, decision-ready workspace.

Instantly connect site changes to real performance movement, and show stakeholders clearer evidence of what worked.

We’re offering an extended 14-day free trial so you can fully explore the new experience.

Prove SEO Impact

Share your message with 8,000+ WTSers -
​Transparent pricing & details starting at £150​

---

WTSFest speaker Poorna Bell: Whose rules are you following?
​[Spotlight: WTSFest London]

​Poorna Bell's new book is for those who want to live differently - featuring interviews with fascinating, inspirational women from all walks of life.

When Poorna found herself at the height of grief in her mid-thirties, she spent each day just trying to survive.

As her new self began to emerge back into the world, she realised she had spent a lifetime playing by the rules that had been set for women.

But who set these rules? And why?

In her powerful, inspirational new book, Poorna asks you to reimagine your future. To know that you can write your own story - to find the confidence to live exactly as you want to, and reclaim your joy. To discover that if you want more, you can get it.

'An urgent, empowering read' - Fearne Cotton

Pre-order your copy here

Share your message with 8,000+ WTSers -
​Transparent pricing & details starting at £150​

---

Your WTSFest conference countdowns

We'd love to see YOU at one of our upcoming full-day marketing events!
​
​22 days - London on February 5th, 2026 (12 FINAL call tix!!!)
​
​113 days - Portland on May 7th, 2026 (16 early bird tix)

260 days - Philadelphia on October 1st, 2026 (limited early bird tix)

Our WTSFest Hub

Use our Dear Boss template to request budget to attend!

---

[Now OPEN!] WTSFest Philadelphia 2026 speaker pitches 🎤

🗓️ Pitch deadline: March 1st

We'd love to see YOU on stage at WTSFest Philadelphia on October 1st, 2026!

Pitch your talk for our single-track conference - WTSFest is a wonderful place for first time and experienced speakers alike!

What speakers receive:

• $500 speaker fee
• Up to $300 travel budget
• Deck support & feedback
• Private speaker room
• Post-conference media kit + testimonial
• A safe, friendly, and supportive audience

Our sessions span Analyse, Advance, Innovate, and Empower, with broad relevance for the whole audience.

Details & pitch to speak form

---

WTSTalk with Hannah Smith

We’re excited to launch a new WTSTalk initiative: our return to live, 1-hour online webinars with Q&A.

We’re kicking things off with Hannah Smith and her talk:

The capacity to tolerate minor discomfort is a superpower

Drawing on lessons from writing 100 stories in 100 days, Hannah explores why emotion management, not time management, often holds us back.

You’ll leave with practical insights to set meaningful goals and the resilience to follow through - you don't want to miss this!

Grab your spot here

---

Job Openings in Client services and AEO & Inbound
​[WTSNewsletter Job Sponsors: Flow Agency & Profound]

Director of Client Services
​Flow Agency​

Salary: €70,000-€90,000 (depending on experience)

Location: Fully remote (must be based between CET–EST time zones)

Details:

→ Lead and scale client services across SEO, GEO, & paid marketing

→ Act as a senior agency leader for B2B SaaS & professional services clients

→ Oversee strategy, delivery, & performance across multi-channel accounts

→ Partner closely with internal teams to drive client growth, retention, and satisfaction

Please include a note mentioning you heard about the role via WTS!

Apply here

---

AEO & Inbound Manager
​P​rofound​

Salary: $120,000–$160,000 base + equity + benefits

Location: On-site (Union Square, New York)

Details:

→ Own and optimise Profound’s internal AEO and AI search visibility

→ Run rapid experiments across AI discovery surfaces (content, entities, prompts, on-site updates)

→ Create AI-first content and translate wins into customer-facing playbooks

→ Partner with marketing, product, and customer success to scale learnings

→ Track AI search shifts and turn insights into action

Apply here

---

Buy us a coffee ☕

Has WTS helped you?

Whether via this weekly newsletter, a connection made, an opportunity opened, helpful knowledge given - please consider helping us keep WTS sustainable & free for members!

Four ways to support:

• £5 for ☕
• £5 x [your choice] for ☕☕+
• £10 per month ongoing supporter member
• £100 per year ongoing supporter member

Your support helps us keep building a space where people in tech SEO can connect and grow together.

Grab us a coffee

---

If you've made it this far, thank YOU!
​
A reminder that everyone is more than welcome to subscribe.
​
We want to help amplify all the incredible people of marginalised genders in our industry, so the more people who subscribe, the more we'll achieve that as an industry.

Thanks,
Areej, Erin & Himee