Hey Reader,
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Thanks for joining us this week - we're happy you're here!

⏰ We're a bit late this week, spending the day at the Technology and Marketing Expo talking about Community Building for Marketers and chatting with lots of wonderful folks!

Thank you to this week's WTSNewsletter sponsors: DemandSphere, Moz, & Uberall​

Let's get started! =)

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Our latest WTSKnowledge

Getting ready for an SEO interview?

Our latest WTSKnowledge guide with Helen Pollitt dives into real questions job seekers face and the answers that can help you stand out.

✨ Changes in the market — What shifting hiring trends really mean for applicants today

✨ Showcasing your abilities — Which skills and examples to highlight on your CV and in interviews (including how to talk about AI/ML).

✨ Moving to a new role type — How to showcase your skills when shifting role types (& how the STAR method can help!)

✨ Outside the interview — How to approach tasks, set boundaries, and show your thinking without doing unpaid work.

✨ After the interview — How to push for constructive feedback and leave a lasting impression.

If you’re applying for SEO roles, this one’s packed with advice you’ll want to bookmark before your next interview.

SEO interview playbook

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Google Num 100 & Pagination Update​
​[WTSNewsletter Headline Sponsor: DemandSphere]

Google’s &num=100 Retired: What It Means for SERP Tracking

Ray Grieselhuber of DemandSphere breaks down Google’s quiet removal of the &num=100 parameter and what it means for SEO data.

Many SEO tools used the &num=100 parameter to retrieve 100 results in one shot. Now that Google disables it, those tools must switch to paginated fetching. That increases complexity, latency, the possibility of data loss or inconsistency, and cost of data collection.

DemandSphere is rolling out updates provide the top 5 SERP pages data at no additional cost to their users.

Read the full update

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Brilliant work by our brilliant members
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1) Celeste Gonzalez - Do LLMs “Use Google”? Our 3-Keyword Test​

2) Dana DiTomaso - Stop Explaining GA4 Unassigned Traffic​

3) Elizabeth Rule - How to Claim, Verify, and Manage Google Business Profiles at Scale​

4) Emina Demiri Watson - Scaling SEO with AI responsibly​

5) Jojo Furnival - SEO Storytelling: Turning Jargon into Stories that Win Sprints​

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For future editions, if you’d like to recommend any articles (and yes, you can totally recommend your own work!), fill out this form:

Recommend an Article

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Our latest WTSInterview

Meet Kelly-Anne Crean!

​Kelly-Anne is the Head of Operations at Koozai, with over 16 years of marketing and SEO expertise.

She is dedicated to mentoring women in tech SEO, providing guidance and support to help them develop essential skills and achieve their career aspirations.

Meet Kelly-Anne

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The Future of AI in Search (Revisited)​
​[WTSNewsletter Spotlight Sponsor: Moz]

​Britney Muller is on a mission to empower marketers through AI education and to shed light on the misinformation and hype surrounding AI.

This Whiteboard Friday Revisited looks back at her 2020 episode - Accessible Machine Learning for SEOs.

Join Jo Cameron and Britney Mueller as they revisit the past to understand the present and speculate on the future.

Past, present, & future of AI in search

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Join us at brightonSEO in Brighton this October!

Our WTS meet & greet in San Diego yesterday went off without a hitch! Thank you so much to Melissa Popp for taking the lead, and thank you to all our WTS members who joined!

We're back with another WTS meet & greet at brightonSEO's October edition and we hope you'll join us if you're attending the conference!

📅 Thu 23 Oct, 2025 | 06:00 PM - 07:00 PM

Thank you to our friends at brightonSEO for always providing a space for us and providing our community with a handful of scholarship tickets (already given away in WTS Slack) and 10% off tickets!

Details on WTS meet & greet

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Your WTSFest conference countdowns

We'd love to see YOU at one of our upcoming full-day marketing events!
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​13 days - Philadelphia on October 7th, 2025 (19 tix left!!!)
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​63 days - Melbourne on November 27th, 2025 (47 tix left)
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​134 days - London on February 5th, 2026 (45 early bird tix left)
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​225 days - Portland on May 7th, 2026 (30 early bird tix left)

Our WTSFest Hub

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WTSNewsletter Series: From invisible to indexed in AI search

Part 3: How Prerendering Can Help Make You Visible to AI Crawlers
​[See part 1 and part 2]

Series Author: Tiffany Kroll​

Hello WTS community! - I'm Tiffany, Director of Growth at WTSPartner, Prerender.io. I'm excited for this 3 part series on a critical (but often overlooked) aspect of our changing SEO space: website visibility for AI crawlers.
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In part 1 and part 2 of this series, we explored why content on many sites is often invisible to AI crawlers, and how you can diagnose if your site is affected.

Today, I'm sharing practical solutions to ensure your content is visible to both traditional and AI search systems.

When tackling AI visibility issues, you have a few main options:

1. Rebuild your website. This one requires serious effort. But if it’s in your capacity, this will allow you to use different frameworks that are less dependent on JavaScript to improve your visibility.
2. In-house server-side rendering (SSR). This involves building and maintaining your own infrastructure to serve HTML content on your server when a crawler requests your pages. HTML is much more AI-crawler friendly. However, in-house SSR can be costly to implement and maintain.
3. A prerendering solution like Prerender.io. Similar to SSR, prerendering creates complete HTML snapshots of your pages for crawlers, but without requiring significant resources. Let’s dive into it.

Prerendering creates fully-visible HTML versions of your web pages specifically for crawlers while continuing to serve the interactive version to human visitors.

It works by:

1. Detecting crawler requests
2. Generating a complete HTML snapshot of your page
3. Serving this snapshot to the crawler
4. Maintaining the original experience for users

This approach gives you the best of both worlds: rich user experiences and complete crawler visibility.

Here’s a short explainer video to highlight how it works.

The free "What AI Sees" tool demonstrates this transformation visually:

1. See what AI crawlers currently see on your site (often shockingly little)
2. Preview what they would see with proper prerendering
3. Get a detailed report of content gaps and visibility issues

​Try the "What AI Sees" Tool Now →​

Here at Prerender, we handle the entire process with minimal setup:

• Seamlessly integrates with your site
• No major overhaul required like with in-house SSR
• Set-up and go: no need for significant ongoing maintenance
• Cost-savings and revenue opportunities. See your revenue potential from prerendering with our free ROI calculator.
• Flexible payment options. You can try it out for free!​

Some improvements we’ve noticed for sites that implement prerendering:

• 95% improvement in visibility for AI crawlers
• 300x better crawling
• 260% faster indexing
• 80% increase in traffic

If you're interested in using prerendering for your site, here are some next steps:

1. Use our free "What AI Sees" tool to assess your current visibility
2. Then, create a free Prerender.io account
3. Integrate your site
4. Allow AI crawlers during your integration process, such as GPTBot
5. Watch your AI crawling activity rise in your Prerender dashboard!

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​I hope this series has helped highlight both the challenge and opportunity of AI search visibility. Any questions? I’m all ears. Feel free to DM me on WTS Slack or on Linkedin!

Speak soon, and I hope to see some of you at BrightonSEO this October! 😊

- Tiffany Kroll, Director of Growth at Prerender.io

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Boost your AI visibility with social
​[WTSNewsletter WTSPartner: Uberall]

WTSer and Director of SEO Testing at RicketyRoo, Celeste Gonzalez, unpacks how AI search is changing the way consumers discover local businesses and what brands need to do to stay visible.

Celeste shares her unique Gen Z perspective, explaining how expectations for instant, personalized answers are reshaping search.

From Google’s AI overviews to TikTok’s new AI-powered reviews, she shows how local discovery is moving beyond keywords into conversational and visual search.

The message for businesses is clear: the more details you share—menus, options, quirks, photos, even small “know before you go” facts—the more likely AI will surface your brand in consumer journeys.

Boost your visibility

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Help keep WTS free for members (& look good doing it!)

Help amplify your WTS community and support us in our mission to keep it free for all members!

We're back with another round of limited edition WTSMerch for YOU!

• Custom pricing: £, $, €, C$ A$ (click currency button top right)
• Worldwide shipping
• Sustainable, organic, print-on-demand products
• Full WTS logo this time! (much requested!)
• Lots of colours and variations when you click through each product

Support your WTS community

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If you've made it this far, thank YOU!
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A reminder that everyone is more than welcome to subscribe.
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We want to help amplify all the incredible people of marginalised genders in our industry, so the more people who subscribe, the more we'll achieve that as an industry.

Thanks,
Areej & Erin