Hey Reader,
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Thanks for joining us this week - we're happy you're here!

🎤 We are beyond excited to announce our WTSFest London line-up! Check out the details below and we hope to see YOU there!

📝 We know you might be surveyed-out, but we'd appreciate your help! For every response, our friends at (X)OFU will donate $10 to Women in Tech SEO. Two surveys are live:

• ​SEO+AI Career Readiness (61 responses so far!)
• ​What SEO Hiring Managers Want (only 8 responses so far!)

Thank you to this week's WTSNewsletter sponsors: Semrush, STAT, & Growclass​

Let's get started! =)

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Our latest WTSKnowledge

Struggling with silos in enterprise SEO?

Big budgets and the best tools won’t get you far if your teams are pulling in different directions. From product to development to leadership, misalignment is often the hidden barrier keeping enterprise SEO from reaching it's full potential.

In this piece, Jojo Furnival shares a framework for breaking down silos, earning executive buy-in, and building the cross-team trust you need to turn enterprise SEO from firefighting into a true driver of growth.

Succeed in enterprise SEO

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The Definitive AI Search Research: AI Visibility Index​
​[WTSNewsletter Headline Sponsor: Semrush]

Until now, there was limited data to show what really drives AI visibility.

Semrush Enterprise’s AI Visibility Index reveals the brands leading in AI search and gives you the blueprint for growing your own visibility from their proven tactics.

It’s an interactive experience and downloadable study that gives you a data-backed exploration of topics like:

→ Which brands lead in 5 key industries
→ Who gets mentioned in AI vs. who it cites (and how to optimize for each)
→ How Patagonia, Garmin, and others are scoring AI search wins

Explore the AI Visibility Index for free

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Brilliant work by our brilliant members
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1) Alice Rowan - 5 ways formatting and content design are harming your conversion rate​

2) Angela Skane - SEO personas for AI search: How to go beyond static profiles​

3) Leah Hart, Sarah McDowell, Tazmin Suleman - Why Sustainable Marketing is Essential [Podcast]

4) Lidia Infante - The State of Learning in SEO (2025 Study)​

5) Tina Reis - Localization in 2025: Why Hreflangs and Translations Aren’t Enough​

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For future editions, if you’d like to recommend any articles (and yes, you can totally recommend your own work!), fill out this form:

Recommend an Article

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Meet our WTSFest London speakers!

✔️ Analyse: Crystal Carter, Tina Reis & Zoe Burke - talks on AI search era, using data to get buy-in for SEO, and crafting content with purpose
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✔️ Advance: Aleyda Solís & Dawn Anderson - talks on winning in the current AI search landscape, and demystifying generative information retrieval
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✔️ Innovate: chima mmeje, Marie-Paule Kenmogne & Victory Umurhurhu - talks on AI content workflows, building AI agents, and Reddit's rising influence in search
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✔️ Empower: Mo Kanjilal - talk on turning what makes you different into your superpower
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We'll wrap up with a specialist guest (to be announced SOON!) fireside chat, hosted by Hannah Smith.

Our guest is an award-winning journalist, published author, influencer, and public speaker. She is a champion for women, wellness and fitness, mental health, diversity, and inclusion.

Stay tuned for our official announcement on who it is 🌟

You belong at WTSFest London

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How to Identify AIO traffic loss​
​[WTSNewsletter WTSPartner: STAT]

With AI Overviews now appearing for up to 40% of queries in some verticals, their influence on search results and organic traffic is undeniable, but how does that translate to your site metrics?

In STAT’s recent webinar, Sr. Search Scientist Tom Capper explains how to combine data from GSC, GA4, and rank tracking to identify the real impact AIOs are having, leaving you with an actionable framework to apply to your site. Plus, stick around for the Q&A where Tom answers audience questions.

Watch the webinar

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Meet the WTS team!

We’re so excited to welcome Himee Senanayake as our new Marketing Executive here at Women in Tech SEO!

Himee has written her very first blog for the WTS website, where she shares her career journey and goes into detail about her early love of creativity and psychology, discovering marketing, and how everything led her to joining WTS.

We’re thrilled to have Himee on board and can’t wait for you all to get to know her!

Meet Himee

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Your WTSFest conference countdowns

We'd love to see YOU at one of our upcoming full-day marketing events!
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​20 days - Philadelphia on October 7th, 2025 (26 tix left)
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​71 days - Melbourne on November 27th, 2025 (47 tix left)
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​141 days - London on February 5th, 2026 (45 early bird tix left)
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​233 days - Portland on May 7th, 2026 (30 early bird tix left)

Our WTSFest Hub

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WTSNewsletter Series: From invisible to indexed in AI search

Part 1: How to Diagnose AI Visibility Issues on Your Site
​[Part 2 of 3 - part 1 here]

Series Author: Tiffany Kroll​

Hello WTS community! - I'm Tiffany, Director of Growth at WTSPartner, Prerender.io. I'm excited to kick off this 3 part series on a critical (but often overlooked) aspect of our changing SEO space: website visibility for AI crawlers.
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In part one of our series, we explored why content on JavaScript websites remains invisible to AI crawlers like ChatGPT, Claude, and Perplexity. Today, I want to share practical methods to diagnose whether your site (or your clients' sites) might be affected by this.

I'm excited to share a new resource that I created specifically to help SEO professionals diagnose AI visibility issues. I vibe-coded this "What AI Sees" tool in Lovable, and it shows you exactly what AI crawlers see when they visit your website, often revealing shocking gaps between what humans see and what AI systems can actually access.

​Try the "What AI Sees" Tool Now →​

This free tool provides an instant visualization of your AI visibility gaps. Here’s what you’ll get with it:

• Access check. Are top AI bots allowed?
• Visibility %. How much content is “seen” by AI bots
• Quick fixes you can hand to your team
• Shareable report for stakeholders

Note: I am still in early testing days with this tool and there may be bugs. I’m only sharing it here first because this community is a safe space. 💜 If you come across any issues, please DM me on the WTS Slack, or email my team at hello@prerender.io.

We work with thousands of businesses each month. After studying insights from each of these businesses, here are some patterns that can indicate AI visibility issues:

• Certain frameworks (React, Vue, Webflow, etc.)
• JavaScript-heavy sites
• Sites with frequently-changing content (large ecommerce sites, content publishers, SPAs, etc.)
• Websites with unusually low traffic from AI channels or low AI crawler activity (you can use Prerender to track this)
• Sites where the initial page load is minimal
• Content hidden behind tabs, accordions, or "load more" buttons

To understand the business impact, ask yourself these questions:

1. What percentage of your key content appears after the initial page load?
2. How important is this content for answering user questions?
3. How important is appearing in AI search results for your business?
4. Are competitors with more traditional sites gaining an advantage?

In the final part of this series, I'll share practical solutions to ensure your content is fully visible to AI crawlers without requiring a complete site rebuild.

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​Stay tuned for part 3 of 'From invisible to indexed in AI search' next week:
​Practical Solutions on What You Can Do

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Make It Make Sense: A Virtual AI Summit for Marketers
​[WTSNewsletter Spotlight Sponsor: Growclass]

A daylong AI + Marketing conference on October 23rd!​
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The goal is to gather with smart, curious people and ask better questions about AI. If you feel behind, that's okay; we'll catch up on it together.​
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If you're feeling queasy about the ethics and environmental impact, me too, we'll unpack it together with the GOAT, Avery Swartz.
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If you're interested in AI + marketing, AGO, content, or research— Tiffany DaSilva, Hiba Amin, Bryan Grover, and Sarah Stockdale have got you.
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If you can't join that day, buy your CA$15 ticket anyway, and we'll send you the replay. A portion of the proceeds will go to Doctors Without Borders/Médecins Sans Frontières (MSF) Canada.

Explore more about Make It Make Sense

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WTSMerch is back!

Help amplify your WTS community and support s in our mission to keep it free for all members!

We're back with another round of limited edition WTSMerch for YOU!

• Custom pricing: £, $, €, C$ A$ (click currency button top right)
• Worldwide shipping
• Sustainable, organic, print-on-demand products
• Full WTS logo this time! (much requested!)
• Lots of colours and variations when you click through each product

Grab your WTSMerch

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If you've made it this far, thank YOU!
​
A reminder that everyone is more than welcome to subscribe.
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We want to help amplify all the incredible people of marginalised genders in our industry, so the more people who subscribe, the more we'll achieve that as an industry.
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Thanks,
Areej & Erin