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9 industry resources, 6 open roles, & more for YOU!
Published 23 days agoΒ β’Β 7 min read
Hey Reader, β Thanks for joining us this week - we're happy you're here!
π Today is an exciting day at WTS HQ as we welcome our first full-time hire, Himee Senanayake! We feel so lucky and excited for this next chapter with Himee on the team! Go give her a warm welcome here!
π€ We have some more in store for you by end of week - be on the lookout for our WTSFest London speaker line-up drop! ββ Thank you to this week's WTSNewsletter sponsors: FLOQ, SE Ranking, SEOjobs.com, & PPCjobs.comβ
Let's get started! =)
Our latest WTSInterview
Meet Nadia Mojahed!
Nadia is a multilingual Digital SEO consultant with a passion for inclusive digital growth.
With over a decade of experience, she helps businesses expand their online lead generation and sales across MENA and European markets, blending strategic insights and hands-on expertise.
Stop writing the same articles as competitors & 10x your authorityβ β[WTSNewsletter Headline Sponsor: FLOQ]
Traditional SEO tools tell you what people search for.
Topic Compass reveals what people think about.
Our semantic analysis uncovers the mental models your audience uses, like:
β Coffee may connect to meditation π Sneakers could link to status and identity π± Gardening might underscore themes of patience and mental health
These associations create content opportunities your competitors can't see because they're stuck optimizing based on existing search results. We explore the semantic connections where authentic content lives.
Perfect for SEO professionals who understand Google's algorithms recognize conceptual relationships, not just keyword density.
Beta access means early insight into audience mental models that could reshape your content strategy. Discover the connections you didn't know existed.
Freelancing can feel like a rollercoaster - exciting one day, overwhelming the next. But you donβt have to figure it out alone!
On September 17th, join us in the WTS Slack #path-freelance channel for an AMA with Alice Rowan (writer of the Zero Bullshit Freelancing newsletter).
π¬ How it works
Drop your questions anytime before or during the AMA
From 4β5pm BST, Alice will reply with thoughtful, jargon-free answers
Whether youβre new to freelancing, rebuilding your confidence, or ready to grow - this AMA is for you. Come with questions, ideas, or just curiosity.
[Free Workshop] Battle-tested AI search playbooksβ β[WTSNewsletter WTSPartner: SE Ranking]
β
Googleβs AI Overviews and AI Mode are reshaping search - this workshop is all about turning that change into opportunity. Learn from real case studies, practical tactics, and open Q&As with brilliant marketers (including wonderful WTSers, Dana DiTomaso & Rejoice Ojiaku π).
Agendaβ π 10:00 AM EDT / 4:00 PM CEST βFrom AI search snippet to sale: Measuring AI-Overview traffic in GA4β Dana DiTomaso β CEO & Founder, Kick Point
π₯ 10:45 AM EDT / 4:45 PM CEST βSpy, adapt, conquer: Outrank bigger sites against Googleβs AIβ Ben Feltwell β Director & Founder, Baldur Digital LTD
π 11:25 AM EDT / 5:25 PM CEST βDouble duty content: How to rank in AI Overviews and organic searchβ Rejoice Ojiaku β Co-founder, B-DigitalUK
π 12:05 PM EDT / 6:05 PM CEST βOutsmart Googleβs AI shift: Tracking every ranking jumpβ Matt Bailey β Founder, SiteLogic
We'd love to see YOU at one of our upcoming full-day marketing events! β β27 days (π² WHAT?!?) - Philadelphia on October 7th, 2025 β β77 days - Melbourne on November 27th, 2025 β β148 days - London on February 5th, 2026 β β239 days - Portland on May 7th, 2026
Hello WTS community! - I'm Tiffany, Director of Growth at WTSPartner, Prerender.io. I'm excited to kick off this 3 part series on a critical (but often overlooked) aspect of our changing SEO space: website visibility for AI crawlers. ---
PSA: Your Website Content May Be Invisible in AI Search
Weβve all spent years optimizing for crawlers like Googlebot, Bingbot, Facebookbot, and more. But generative search engines are changing that. (Even though AEO is under the SEO umbrella, there are nuances with AEO that we need to consider.)
For example, ChatGPT, Claude, Perplexity, and other AI platforms are quickly becoming primary discovery channels for millions of users. But thereβs a problem: your important information might be completely invisible to these AI crawlers. Why? Because AI crawlers canβt currently execute JavaScript.
What This Means For Your Site
If your website (or your clients' sites) relies on JavaScript, there's a good chance that critical content is completelyhidden from AI crawlers. Here are types of content that might be missing in AI answers:
Product descriptions and pricing
User reviews and testimonials
Content that loads after the initial page load
Content behind tabs (ex: FAQs)
FAQs, accordion dropdowns, or "load more" buttons
In our internal analysis of thousands of websites, we've found that up to 70% of critical content could be completely invisible to AI crawlers.
The Technical Gap
Hereβs whatβs going on:
Traditional search engines like Google have made progress with seeing all your website content (though it's still imperfect)
Many generative AI crawlers from engines like ChatGPT only see what's in the initial page load
If your content appears after that initial load, AI crawlers may miss it entirely
This creates a growing disconnect between what users see and what AI systems can access. This means that your content could be left out of generative AI search responses entirely.
Why This Matters
With tools like ChatGPT receiving over 700 million weekly active users (Backlinko, August 2025), this visibility gap is no longer theoretical. It's impacting your traffic, conversions, and brand visibility now.
In parts two and three of this series, I'll help you understand how to diagnose if your site has this problem, along with practical solutions for ensuring your content is visible to both traditional and AI crawlers.
Have questions in the meantime? Feel free to check out our popular article on How to Get Indexed in AI Search or find me on LinkedIn to spark up a conversation.
---β βStay tuned for part 2 of 'From invisible to indexed in AI search' next week: βHow to Diagnose AI Visibility Issues on Your Site
TY to our small biz & freelance WTSFest scholarship sponsors!
We are overwhelmed and grateful for the support we've seen from freelancers and small businesses as scholarship sponsors- helping us provide free tickets to our conferences to those who can't afford the price.
βCedarwood Digitalare an award-winning SEO, PPC & Digital PR agency based in Manchester. They help brands grow their online presence, generate leads, and drive measurable results.
βFlow Agency is a remote-native agency specialized on B2B marketing for tech companies and professional services.
βGoPick Solutions combines an online assessment platform and guidance from psychometricians to help organisations select, develop, and support high-performing teams.
βHappy PPC supports Google Ads and paid social with a smile. Not an agency, just four humans working together to deliver great service and performance.
βJonathan Moore is an independent technical SEO and analytics consultant who helps eCommerce and travel brands solve complex problems with data, systems, and storytelling.
Maret of Mobe Digital is your fractional Marketing Ops & Systems partner for automation and complex digital change in B2B businesses. Helping small giants perform at enterprise level.
βOne-Two Digital are a paid ads agency for e-commerce brands - increasing sales & revenue profitably while shoehorning in lots of terrible football related puns to live up to our name!
If youβve ever found value in a WTS Slack thread, a WTSFest talk, this weekly newsletter, or any other WTS support - consider buying us a coffee.β.
Every contribution helps us pay our team, speakers, writers, freelancers, run initiatives, and more. β 4 ways to support:
If you've made it this far, thank YOU! β A reminder that everyone is more than welcome to subscribe. β We want to help amplify all the incredible people of marginalised genders in our industry, so the more people who subscribe, the more we'll achieve that as an industry. β
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Hey Reader,Happy October & thanks for joining us this week! π₯¨ We're less than a week out from WTSFest Philadelphia and enjoying our time on the east coast - eating at all the American restaurants we don't have in the UK, shopping in massive grocery stores, & counting down the days until we get to join 200 WTSers in Philly! We have 14 tickets left if you'd like to join us, we'd love to see you there π Thank you to this week's WTSNewsletter sponsors: Freddie Chatt, Oncrawl, & iPullRank Let's...
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