Hey Reader,
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Thanks for joining us this week - we're happy you're here!

🎉 Today is an exciting day at WTS HQ as we welcome our first full-time hire, Himee Senanayake! We feel so lucky and excited for this next chapter with Himee on the team! Go give her a warm welcome here!

🎤 We have some more in store for you by end of week - be on the lookout for our WTSFest London speaker line-up drop!
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Thank you to this week's WTSNewsletter sponsors: FLOQ, SE Ranking, SEOjobs.com, & PPCjobs.com​

Let's get started! =)

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Our latest WTSInterview

Meet Nadia Mojahed!

Nadia is a multilingual Digital SEO consultant with a passion for inclusive digital growth.

With over a decade of experience, she helps businesses expand their online lead generation and sales across MENA and European markets, blending strategic insights and hands-on expertise.

Meet Nadia

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Stop writing the same articles as competitors & 10x your authority​
​[WTSNewsletter Headline Sponsor: FLOQ]

Traditional SEO tools tell you what people search for.

Topic Compass reveals what people think about.

Our semantic analysis uncovers the mental models your audience uses, like:

☕ Coffee may connect to meditation
👟 Sneakers could link to status and identity
🌱 Gardening might underscore themes of patience and mental health

These associations create content opportunities your competitors can't see because they're stuck optimizing based on existing search results. We explore the semantic connections where authentic content lives.

Perfect for SEO professionals who understand Google's algorithms recognize conceptual relationships, not just keyword density.

Beta access means early insight into audience mental models that could reshape your content strategy. Discover the connections you didn't know existed.

Join the beta & discover new content angles

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Brilliant work by our brilliant members
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1) Chandler Sullivan - Adapting Your Content Strategy for AI (LLM) Visibility​

2) Claire Carlile & Darren Shaw - AI Search Manual, Chrome's Semantic Engine, Local Ranking Grids [Podcast]

3) Dayna Lucio - The Anatomy of a Scalable Local Search Audit for Multi-Location Brands​

4) Giulia Panozzo - The Behavioral Data You Need To Improve Your Users’ Search Journey​

5) Melyssa Cantor - How Auto Dealers Can Win in AI Overviews​

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For future editions, if you’d like to recommend any articles (and yes, you can totally recommend your own work!), fill out this form:

Recommend an Article

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Upcoming WTS Slack 'ask me anything' (AMA)

Freelancing can feel like a rollercoaster - exciting one day, overwhelming the next. But you don’t have to figure it out alone!

On September 17th, join us in the WTS Slack #path-freelance channel for an AMA with Alice Rowan (writer of the Zero Bullshit Freelancing newsletter).

💬 How it works

• Drop your questions anytime before or during the AMA
• From 4–5pm BST, Alice will reply with thoughtful, jargon-free answers

Whether you’re new to freelancing, rebuilding your confidence, or ready to grow - this AMA is for you. Come with questions, ideas, or just curiosity.

Not in WTS Slack yet? Join here!

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[Free Workshop] Battle-tested AI search playbooks​
​[WTSNewsletter WTSPartner: SE Ranking]

Google’s AI Overviews and AI Mode are reshaping search - this workshop is all about turning that change into opportunity. Learn from real case studies, practical tactics, and open Q&As with brilliant marketers (including wonderful WTSers, Dana DiTomaso & Rejoice Ojiaku 💜).

Agenda​
🕙 10:00 AM EDT / 4:00 PM CEST
​From AI search snippet to sale: Measuring AI-Overview traffic in GA4​
Dana DiTomaso – CEO & Founder, Kick Point

🕥 10:45 AM EDT / 4:45 PM CEST
​Spy, adapt, conquer: Outrank bigger sites against Google’s AI​
Ben Feltwell – Director & Founder, Baldur Digital LTD

🕚 11:25 AM EDT / 5:25 PM CEST
​Double duty content: How to rank in AI Overviews and organic search​
Rejoice Ojiaku – Co-founder, B-DigitalUK

🕛 12:05 PM EDT / 6:05 PM CEST
​Outsmart Google’s AI shift: Tracking every ranking jump​
Matt Bailey – Founder, SiteLogic

Come learn with us

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Your WTSFest conference countdowns

We'd love to see YOU at one of our upcoming full-day marketing events!
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​27 days (😲 WHAT?!?) - Philadelphia on October 7th, 2025
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​77 days - Melbourne on November 27th, 2025
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​148 days - London on February 5th, 2026
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​239 days - Portland on May 7th, 2026

Our WTSFest Hub

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WTSNewsletter Series: From invisible to indexed in AI search

Part 1: Why your content might be invisible in AI search
​[Part 1 of 3]

Series Author: Tiffany Kroll​

Hello WTS community! - I'm Tiffany, Director of Growth at WTSPartner, Prerender.io. I'm excited to kick off this 3 part series on a critical (but often overlooked) aspect of our changing SEO space: website visibility for AI crawlers.
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We’ve all spent years optimizing for crawlers like Googlebot, Bingbot, Facebookbot, and more. But generative search engines are changing that. (Even though AEO is under the SEO umbrella, there are nuances with AEO that we need to consider.)

For example, ChatGPT, Claude, Perplexity, and other AI platforms are quickly becoming primary discovery channels for millions of users. But there’s a problem: your important information might be completely invisible to these AI crawlers. Why? Because AI crawlers can’t currently execute JavaScript.

If your website (or your clients' sites) relies on JavaScript, there's a good chance that critical content is completely hidden from AI crawlers. Here are types of content that might be missing in AI answers:

• Product descriptions and pricing
• User reviews and testimonials
• Content that loads after the initial page load
• Content behind tabs (ex: FAQs)
• FAQs, accordion dropdowns, or "load more" buttons

In our internal analysis of thousands of websites, we've found that up to 70% of critical content could be completely invisible to AI crawlers.

Here’s what’s going on:

1. Traditional search engines like Google have made progress with seeing all your website content (though it's still imperfect)
2. Many generative AI crawlers from engines like ChatGPT only see what's in the initial page load
3. If your content appears after that initial load, AI crawlers may miss it entirely

This creates a growing disconnect between what users see and what AI systems can access. This means that your content could be left out of generative AI search responses entirely.

With tools like ChatGPT receiving over 700 million weekly active users (Backlinko, August 2025), this visibility gap is no longer theoretical. It's impacting your traffic, conversions, and brand visibility now.

In parts two and three of this series, I'll help you understand how to diagnose if your site has this problem, along with practical solutions for ensuring your content is visible to both traditional and AI crawlers.

Have questions in the meantime? Feel free to check out our popular article on How to Get Indexed in AI Search or find me on LinkedIn to spark up a conversation.

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​Stay tuned for part 2 of 'From invisible to indexed in AI search' next week:
​How to Diagnose AI Visibility Issues on Your Site

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TY to our small biz & freelance WTSFest scholarship sponsors!

We are overwhelmed and grateful for the support we've seen from freelancers and small businesses as scholarship sponsors - helping us provide free tickets to our conferences to those who can't afford the price.

Get to know a few of these legends supporting WTSFest London 2026:

​Cedarwood Digital are an award-winning SEO, PPC & Digital PR agency based in Manchester. They help brands grow their online presence, generate leads, and drive measurable results.

​Flow Agency is a remote-native agency specialized on B2B marketing for tech companies and professional services.

​GoPick Solutions combines an online assessment platform and guidance from psychometricians to help organisations select, develop, and support high-performing teams.

​Happy PPC supports Google Ads and paid social with a smile. Not an agency, just four humans working together to deliver great service and performance.

​Jonathan Moore is an independent technical SEO and analytics consultant who helps eCommerce and travel brands solve complex problems with data, systems, and storytelling.

Maret of Mobe Digital is your fractional Marketing Ops & Systems partner for automation and complex digital change in B2B businesses. Helping small giants perform at enterprise level.

​One-Two Digital are a paid ads agency for e-commerce brands - increasing sales & revenue profitably while shoehorning in lots of terrible football related puns to live up to our name!

Join our sponsor team - details & pricing

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Organic & Paid Media roles!
​[WTSNewsletter Job Sponsor: SEOjobs.com & PPCjobs.com]

Two niche job boards for SEO & PPC roles.

Organic

• ​iGaming Team Lead SEO North Star Network ~ Remote (WW)​
• ​Sr SEO Specialist ~ Ecomexperts ~ $5.5k-$6k AUD ~ Remote (WW)​
• ​Head of SEO & Organic Client Growth~ Eleven Content Limited ~ £4k – £4.5k per month ~ Remote (UK)​

Paid Media

• ​Paid Social Manager ~ Insomniac Holdings ~ $85k – $100k ~ Remote (USA)​
• ​Paid Social Strategist ~ Abe ~ $70k - $80k ~ Remote (USA)​
• ​Sr Manager, Paid Social ~ Monks ~ $81k - $97k ~ Remote (USA)​

Find your next role

Share your role with 7,700+ WTSers - transparent pricing & details.

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Congrats to WTSMember, Melissa Popp, on your promotion!

​Melissa Popp will be on stage at WTSFest Philadelphia with her brand new title - VP of Content Strategy & Innovation! Go give Melissa a big CONGRATS on her LinkedIn announcement.

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Help keep our WTS community free for members

From the very beginning, we made a commitment: our community space will never have a paywall.

Accessibility and inclusion matter too much.

Instead, we cover our costs through WTSPartners, WTSFest sponsors, WTSFest ticket sales, and our Buy Me a Coffee program.

If you’ve ever found value in a WTS Slack thread, a WTSFest talk, this weekly newsletter, or any other WTS support - consider buying us a coffee.☕.

Every contribution helps us pay our team, speakers, writers, freelancers, run initiatives, and more.
​
4 ways to support:

• £5 for ☕
• £5 x [your choice] for ☕☕+
• £10 per month ongoing supporter member
• £100 per year ongoing supporter member

Buy us a coffee ☕

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If you've made it this far, thank YOU!
​
A reminder that everyone is more than welcome to subscribe.
​
We want to help amplify all the incredible people of marginalised genders in our industry, so the more people who subscribe, the more we'll achieve that as an industry.
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Thanks,
Areej & Erin