For Real Though: What Drives Growth in the AI Search Era?
"Gurus" abound, but what is actually driving growth in the AI search era? ChatGPT and classic search have instigated incredible shifts in how users access information and it's changing traffic. So where are the wins? This myth busting, tactical talk will focus on what still works in AI and classic search, versus what should be left in 2025.
βCrystal Carter (She/Her) Head of AI Search & SEO Comms, Wix
βTina Reis (They/Them) Senior SEO Strategist, Muhlert Digital
How to Use Data to Get Buy-In for SEO: Real-World Strategies
To implement our SEO recommendations, we have to get buy-in from our stakeholders. But what if you're hitting a wall and they're not convinced? In this talk, you'll learn how to use data to get buy-in for your initiatives. Using data stories the right way, you'll be able to move from "this is a SEO best practice" to "this will have an impact, and this is why."
Crafting Content with Purpose: Making Your Words Work Harder
It's not just about ranking. Get ready to learn a practical framework to ensure you're crafting content with purpose - engaging readers, building trust and delivering impact long after you've appeared on page one. Expect clear steps and actionable takeaways you can use right away.
βAleyda Solis (She/Her) Founder, Orainti & SEOFOMO
AI Search: Where Are We So Far & How to Win in the Current Landscape
Letβs explore the latest state of AI search: Whatβs the current level of adoption? Which players are leading the way? What actionable steps can we take to maximize our impact? This talk covers these topics and more to ensure your investment delivers value!
Debunking and Demystifying Generative Information Retrieval
The birth of Generative Information Retrieval was 2023, so we're only a couple of years into the biggest paradigm shift the search world has seen. Inevitably there's much confusion, mysticism and mythology filling the void of accurate understanding. In this talk you'll learn some of the common jargon - what really matters and what is simply noise.
6 AI Content Workflows to Diversify your Traffic Sources
ChatGPT can do more than draft blog posts. You can use it to create and maintain a robust content engine. In this talk, you'll learn how to use it to run webinars, write thought leadership content, and diversify your traffic channels.
Everyone Needs an AI Agent in 2026...Except Me!
Everyone says AI agents and no-code tools will take over our jobs. Instead of debating, I tested it myself: automating keyword clustering with n8n, OpenAI, and Google Sheets. This talk shares the wins, the fails, and what it really means for SEO.
Reddit Joins the Search Wars: Building Authentic Content in an AI Era
This talk covers how AI is reshaping search and Redditβs rising influence, why its content drives trust, key platform mechanics, brand engagement strategies, common pitfalls, how to use Redditβs API for insights and ways to future-proof your brand voice.
Edges to Centre: Turning What Makes You Different Into Your Superpower
Does work make you feel like you need to change to fit in? SEO world is all about ranking to be visible and it can feel like that in your career too. How do you own your differences and create the career you want without having to be someone else?
In our closing fireside chat hosted by Hannah Smith, we'll have an award winning journalist, published author, influencer and public speaker! Our guest is a champion for women, wellness and fitness, mental health, diversity and inclusion. Stay tuned for our official announcement!
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WTSFest London details
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A ticket to Women in Tech SEO Festival includes access to our pre-event Slack channel, the full-day conference in London, catering throughout the day, networking opportunities, and post-conference networking drinks. β βοΈ Less than 50 early bird tickets remaining at Β£299 β βοΈ Post-conference recording-only tickets available at Β£99
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βοΈ Buy a scholarship ticket for Β£299 to support a community member
The WTS Way is our code of conduct which sets out the behaviour we expect to maintain our friendly and welcoming community. β A safe space helps people speak up confidently, build authentic relationships, and grow together. We ask for all attendee's support at WTSFest in upholding The WTS Way to help everyone have a fantastic experience. β The WTS Way applies to our online community and our in-person events.
Weβre testing a small change at WTSFests, as a step towards a big WTS vision.β β Our conference has historically been for attendees of marginalised genders -women, non-binary folks, transgender men, among many other gender expansive identities. WTSFest has always, and will continue, to center these folks.
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We are expanding to include exhibitors and sponsors attendees of all genders, including cis-gendered men. β This is a small step toward our long-term goal of opening WTS spaces and a sense of belonging to all people in our industry. β Guided by The WTS Way, we'll all continue to practice what makes WTS so specialβ being a kind, helpful, respectful, and judgement-free community.
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We hope to get a chance to see you at a WTSFest this year!β β Attend in person, participate through our recording tickets, chat with us on #WTSFest socials, show up for your community as a WTSFest sponsor - any way you choose, we'd love to have YOU. β Questions, feelings, thoughts - feel free to reply back to this email. β Thanks, Areej & Erin
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Hey Reader,Happy October & thanks for joining us this week! π₯¨ We're less than a week out from WTSFest Philadelphia and enjoying our time on the east coast - eating at all the American restaurants we don't have in the UK, shopping in massive grocery stores, & counting down the days until we get to join 200 WTSers in Philly! We have 14 tickets left if you'd like to join us, we'd love to see you there π Thank you to this week's WTSNewsletter sponsors: Freddie Chatt, Oncrawl, & iPullRank Let's...
Hey Reader,Thanks for joining us this week - we're happy you're here! β° We're a bit late this week, spending the day at the Technology and Marketing Expo talking about Community Building for Marketers and chatting with lots of wonderful folks! Thank you to this week's WTSNewsletter sponsors: DemandSphere, Moz, & Uberall Let's get started! =) Our latest WTSKnowledge Getting ready for an SEO interview? Our latest WTSKnowledge guide with Helen Pollitt dives into real questions job seekers face...
Hey Reader,Thanks for joining us this week - we're happy you're here! π€ We are beyond excited to announce our WTSFest London line-up! Check out the details below and we hope to see YOU there! π We know you might be surveyed-out, but we'd appreciate your help! For every response, our friends at (X)OFU will donate $10 to Women in Tech SEO. Two surveys are live: SEO+AI Career Readiness (61 responses so far!) What SEO Hiring Managers Want (only 8 responses so far!) Thank you to this week's...
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