Hey Reader,
How is it Fall/Autumn (depending on where you are π) already?!
This year has flown by & weβre so proud of everything our community has achieved so far.
Weβre now less than a month away from our final conference of 2026, and we canβt wait to welcome our WTSers to WTSFest Philadelphia!
As always... thank you for allowing us into your inbox.
Thank you to this week's WTSNewsletter sponsors & WTSPartner features: Semrush, Profound, FCDC, DayNova & withFrontier
Let's get started =)
Brilliant work by our brilliant members
ββ
1) Chioma Anunobi - How to Audit the Entity Signals That Shape Brand Understanding in AI Searchβ
2) Motoko Hunt - Why International SEO Needs Machine-Recognizable E-E-A-Tβ
3) Sara Vordermeier - Customer Review Sites That Influence Your AI Mentionsβ
4) Tania Brown - How to build an AI content workflow from the ground upβ
5) Veruska Anconitano - How to Calculate Reddit Marketing ROIβ
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βIf youβd like to recommend resources for future editions (& yes, please recommend your own work!), fill out this form:
Last call: 30% off extended
ββ[Headline Sponsor: Semrush]
Good news: youβve got a little longer to join us at Spotlight.
Weβve extended the Women in Tech SEO 30% ticket discount until the end of the day on September 4.
Join 1,000+ marketers and 80+ experts from brands including OpenAI, Wix, McKinsey, WPP Media, Johnson & Johnson, and more for one day focused on winning brand visibility in the age of AI.
cross 100+ sessions, youβll get practical ideas, honest conversations, and new connections you can take straight back to work.
This is the final extension.
Use promo code WOMENINTECHSEO to get your Conference pass for just Β£175 (instead of Β£249) before 11:59 PM CET on Friday, September 4.
How well do you know our WTSFest Philadelphia sponsors?
βMeet the people and stories behind the organisations supporting this yearβs event.
See how many you can guess before clicking through...
- Which sponsor has supported every WTSFest location since 2024?
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- Which exhibitor is continuing its end-of-day tradition with a massive TV giveaway?
β
- Which sponsors will be experiencing WTSFest for the very first time?
β
- Which returning sponsor is joining us for its 5th WTSFest?
β
- How many attendees can each Scholarship Sponsor help attend?
See if youβre right and meet the people you can say hello to at WTSFest Philadelphia...
[TOMORROW] Figuring Out Your Next Career Move
βWTS Slack AMA with Helen Pollitt & James Congdon
Whether youβre pursuing your first digital marketing role, moving between agency and in-house, changing disciplines or stepping into leadership, this AMA is for YOU.
Join us live on Slack with:
Theyβll answer your questions about in-demand skills, positioning your experience, CVs, interviews, salary negotiations and more.
Itβs a safe, supportive space to ask the career questions you might not feel comfortable asking elsewhere.
π
Thursday 3 September, 4pm BSTβ
π #general-career on Slack
Upcoming WTS virtual events
8 September Β· 4pm BST Β· WTSTalk
βHow to Build AI Agents to Automate Marketing, Business & Operations Tasksβ
See how marketers are using AI agents to automate repetitive tasks, streamline workflows & unlock new possibilities for their teams.
Join Erin Simmons, Nick Lafferty & Ray Grieselhuber for real-world examples of AI agents that save time, simplify work, and create new opportunities across marketing, community, and business.
15 September Β· 4pm BST Β· WTSTalk
βAI Search Doesnβt Want You to Be Everything to Everyoneβ
86% of AI citations come from sources brands can influence.
Join Francesca Belmer to learn how AI cross-checks your claims against third-party sources & how turning broad claims into specific, credible expertise can improve your visibility.
π½ Sip & Search is NEXT WEEK!
ββ[WTSPartner Feature: Profound & FCDC]
WTSer Chima Mmeje, founder of the FCDC, is bringing Sip & Search to NYC for the first time!
Expect three brilliant talks on AI search from Nick Lafferty, Alexia LaFata & Will Guevara, plus Q&As, networking, food, free drinks & plenty of karaoke!
The event is sponsored by WTSPartner Profound where Nick Lafferty has consistently championed community - WTS, FCDC, & so many others.
π
Thursday 10 September, 5-8pm ETβ
π 307 W 38th Street, New York
Join Chima and the community in NYC! ππ½
Our latest WTSInterview
Meet Jasmin Nato!
Jasmin is a freelance strategist with a love for all things search β from SEO and Paid Search to the ever-evolving world of AI-driven discovery.
She believes the best search strategies connect organic, paid, and AI-driven opportunities into one cohesive growth engine, always anchored in a genuine understanding of user intent and what people truly need.
Outside of client work, Jasmin is an outspoken advocate for pay equity in the search industry β pushing back on the notion that where you live should determine what your expertise is worth.
Free AI Webinar & Automation Prioritization Tool
β[Spotlight Feature: DayNova]
Most AI automation projects fail before they're even built.
How do you decide what's actually worth automating?
In this free on-demand session, Travis Tallent (former Brainlabs SVP) and Nicole Gravagna, PhD share a practical framework for identifying high-impact AI opportunities before you invest time building them.
You'll learn how to prioritise workflows, avoid the common reasons automations fail, and use DayNova's free Impact vs. Effort Prioritiser to uncover your best opportunities.
No technical background needed, just bring the workflows you're already thinking about.
Join us at WTSFest
βWTSFest - your SEO & digital marketing conference designed with intention
October 1st 2026
Philadelphia, USA
NOW: $699 final call tix
β‘οΈ Selling out soon!
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March 19th 2027
London, UK
NOW: Β£299 +VAT
β‘οΈ 9 Super early birds left
NEXT: Β£399 +VAT when gone!
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5 open job roles just for YOU
β[Jobs Sponsor: withFrontier]
π¬π§ SEO Manager - Sneaker & Streetwearβ
π East London (minimum 2 days/week)
π° Β£55,000 + excellent perks
π¬π§ SEO Account Directorβ
π Fully remote (UK)
π° Up to Β£60,000 + bonus
π¬π§ SEO Account Director - eCommerce Search Agencyβ
π Remote-first (UK)
π° Β£50,000 + equity + annual profit share
πΊπΈ Organic Growth Strategist - B2B SaaSβ
π Fully remote (US)
π° Salary not specified
πΊπΈ VP of E-Commerce & Growthβ
π Miami, Florida
π° Up to $150,000 + perks
Buy us a coffeeβ
ββHelp us keep WTS free & sustainable
Our goal is to be a sustainable, free community that pays our members.
We're working towards it everyday -- paying our authors, speakers & team to bring you helpful content like WTSNewsletter.
We are funded by our wonderful WTSPartners, WTSFest sponsors & ticket purchasers, & those who support our Buy Me a Coffee program.
If you've found value in WTS, please consider supporting us through our Buy Me a Coffee initiative.
If you've made it this far, thank YOU!
ββA reminder that everyone is more than welcome to subscribe!β
βOur goal is to amplify all the brilliant folks of marginalised genders in our industry - so the more people who subscribe, the more amplification!
As always, thanks for allowing us into your inbox!β
β- Areej, Erin, & Himee
β