Three things young people need to hear about careers in tech. [Headline Sponsor: Brightside ]
Young people exploring tech careers often see job titles, qualifications and polished career stories. What they rarely hear is what it's like to work in the industry.
If you work in SEO, digital marketing or technology, there are three things worth sharing:
There isn't one route. Many careers start through unexpected subjects, roles and experiences.
You don't need to know everything. Tech moves fast; staying curious, communicating well and being willing to keep learning can be just as valuable as what you already know.
Your first job doesn't define your career. Digital careers evolve, and skills can open doors to roles that young people may not yet know exist.
Sometimes the most useful career advice isn't a roadmap. It's hearing from someone who's already made the journey.
You can help a young person explore these possibilities as an online mentor with Brightside’s IntoTech programme, in partnership with Futures For All and funded by the Hg Foundation.
From Repetitive Tasks to AI Agents That Actually Help Erin Simmons, Nick Lafferty & Ray Grieselhuber | WTSTalk Recap
AI agents don’t need to start with a complicated build.
In this recap, Erin, Nick & Ray share the agents they’re already using across community, marketing, content and operations - including WTS’s meetup automation.
Learn how to spot a task worth automating, map the decisions involved, add safeguards & improve your workflow through testing.
Dian is an SEO Specialist with over five years of experience helping small and medium-sized businesses, as well as nonprofits, grow their online presence through search engines. Originally from Indonesia, she spent the last few years living in the United States before recently moving back to her home country.
Outside of work, she enjoys spending time with her cat, Max, and volunteering both online and in-person with animal rescue organizations. She supports these organizations through hands-on animal care as well as helps manage their websites, SEO, or Google Ad Grants, which allows her to combine her passion for animals with the skills she does best.
Drawing on their extensive hiring, management and recruitment experience, Helen and James answered our members’ questions about:
The changing SEO job market,
Career progression,
Applications,
Portfolios,
Promotions
& salary negotiations.
Their advice explored the importance of adaptability, humility and commercial awareness, alongside ways to demonstrate your experience, communicate your impact and approach your next career move with confidence.
Rayne manages all things content, communications, and SEO at Weglot, an AI website translation tool. She’s from the other side of the world, which is either great branding for a multilingual company or a convenient excuse to shorten the commute for pain au chocolat.
Part 2: Content Adaptation Considerations: Market-Level Expression, Cultural Context, & Organizational Alignment
In part one of this series I covered why your content adaptation strategy needs to go beyond translation, and the importance of documenting your core tone of voice. Today I’ll be covering how to approach market-level expression, embedding cultural context, and how to ensure your organization is fully aligned.
Market-Level Expression & Cultural Context:
Once you have your core tone of voice documentation in place, you need to move on to market-level documentation. The first decision you’ll need to make is whether a formal or informal register is the most appropriate in each market.
“Consistency doesn’t necessarily mean uniformity or rigidity. It’s really understanding the market’s audience and what customers will connect with.” – Kim Reyes, Head of Creative, Qonto
For finance company Qonto’s Belgian and Dutch expansion, the team initially settled on using the informal register. However, when the customer onboarding team began calling new customers for the first time, the informal register felt too casual for a live conversation about business finances, and, as a result they switched to using a formal register for these calls.
How did Qonto make these decisions? By benchmarking competitor positioning, and conversations with native speakers. Once the formal or informal register decisions are made for each market, they go into your documentation.
In addition to register, you should also consider:
Whether your visuals carry the same associations in the target market
What type of humor lands, as comedy is hard to translate (for example, directly translating dry British humour for an audience in Japan would be more likely to result in raised eyebrows than laughter. And the reverse is true too. Every culture has their own brand of humour which relies on a variety of factors including cultural norms, cultural references, wordplay, etc; all of which are nuances which cannot adequately be captured through direct translations.)
Events, moments, and touchstones that create recognition or confusion
Whether campaign moments align with local cultural calendars
Each of these decisions belongs in your market-level documentation.
Getting Your Organization Aligned
Understanding what needs to adapt is only part of the challenge – you also need to structure your team appropriately.
Central content teams typically carry the assumptions of the company’s home market into everything they produce. For example, when Kim Reyes joined Qonto, the central content team was the French team. This meant that content being adapted for Germany, Italy, and Spain had already been filtered through a French lens before localization began. Effectively those teams were adapting material shaped by one market’s assumptions rather than working from something market-neutral.
In order to solve this, the French content specialists were moved onto a dedicated adaptation team for France. This left the central team able to serve all markets from a neutral starting point.
Setting up your Content Governance Model
Here you’re cementing all of the decisions you’ve made so far about your content presentation across different regions through three facets:
Centralized shared principles, such as brand values, tone of voice standards, and non-negotiable terminology decisions
Local market-level expressions, these include decisions surrounding register and tone of voice, cultural adaptations, and judgment calls about what resonates in context. (Remember, the register you use may vary based on context – for the Belgian and Dutch market, Qonto uses the informal register for marketing materials, but the formal register for conversations. Make sure that any exceptions like this are well-documented.)
Brief and feedback loops, central content comes with enough context that teams can localize rather than interpret. This also means local teams can flag if something doesn’t work for their market before it goes live.
In part 3 of this series, I’ll be covering how AI changes what’s possible, and what it can’t replace.
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Thanks for signing up for our WTSTalk! This email has all the resources mentioned in the webinar, the deck, & the recording. A HUGE THANK YOU to Francesca for sharing her knowledge & helpful resources with our community! You can watch the session on YouTube here: Watch the recording Check out the specifics from the presentation deck here: See the deck See the data & research Francesca used here: Research referenced More about WTS... The WTS community is a place where you can ask any question,...
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Thanks for signing up for our WTSTalk! A HUGE THANK YOU to Erin, Nick, & Ray for sharing their knowledge & helpful resources with our community! You can read the recap, watch the recording, & check out the decks here: Build AI Agents WTSTalk Recap Join Areej, Erin & Ray IRL - 23 days until WTSFest Philadelphia! If you can make it, we'd love to see you there! Areej & Erin will be there running the event & Ray will be exhibiting with the DemandSphere team! You'll hear from 11 brilliant...
