Hey Reader,
We just got back from WTSFest Philadelphia, & we couldn't be happier with how it went!
London is up next! Speaker announcement below...
Let's get started =)
Brilliant work by our brilliant members
1) Emma Moletto - 5 rules I build into every multi-step AI workflow for SEO
2) Kelly-Anne Crean - Technical SEO checks are easy. The process is the hard part.
3) Laura I. Abreu - Your competitors’ negative reviews could improve your PPC ads
4) Valeriia Verheles - How To Automate Content Brief Creation For B2B With Claude
5) Veruska Anconitano - Why AI Visibility Depends on Brand Validation, Not Consensus
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If you’d like to recommend resources for future editions (& yes, please recommend your own work!), fill out this form:
Our WTSFest London 2027 agenda is now live!
Meet our 15 brilliant speakers & 2 hosts
This is our biggest speaker line-up yet, with 15 speakers + 2 hosts joining us at the Barbican.
You’ll hear from speakers including Judith Lewis, Roxana Stingu, Amanda Walls, Crystal Carter, Miracle Inameti-Archibong, Jojo Furnival & many more.
Across the day, we’ll be covering Tech SEO, AI workflows, GEO, brand, digital PR, TikTok search, measurement, & agentic search.
We’re also introducing our new CONNECT panels to close out the programme with more discussion, debate & perspectives.
[Webinar] The case for investing in AI search today, while still finding better ways to measure its impact
Headline Sponsor: AirOps
AI search changed the buying process for good, but measurement hasn't caught up yet. That gap makes waiting feel like the responsible move - but it's the riskier one.
WTSPartner, AirOps, and Bain & Company see the same tension across the marketing orgs they work with: brands know AI search matters, but imperfect attribution makes it hard to invest with confidence.
Join Matt Hammel, AirOps' COO, & Zak Prauer of Bain & Company, for a live conversation on:
- How AI search is following the same path of every major marketing channel that came before it - important before we could measure it well
- Why AI search shifted from a performance channel to a brand channel, & why "cited" matters less than "recommended"
- How to avoid underinvesting in what you can't fully track
- How to move forward now while still working for better measurement
Our latest WTSInterview
Meet Sushma Maurya!
Sushma is an SEO & digital marketing professional with more than nine years of experience working across local businesses, takeaway brands, & growing companies in competitive industries.
She is also passionate about personal branding, AI-driven marketing, and making digital marketing more practical & accessible for businesses of all sizes.
[Webinar] How to Package & Price Your AI Search Services
Next Week!
Antonia & Leon are keen to help agency owners & freelancers expand their services into new, sustainable revenue - all built from your existing AI search expertise.
They'll chat through things like:
- How should you package your AI search work?
- What should you charge?
- Standalone service? Add to existing retainer? Ongoing offering?!
- How to position your new service to get the right clients
Our latest WTSKnowledge
You don’t need to have your whole career mapped out, & you definitely don’t need to find one perfect “passion” to follow.
In our latest WTSKnowledge article, Heather Hamilton shares how following her curiosity took her from higher education and fitness into SEO and entrepreneurship, & how small questions & experiments can open up completely unexpected career paths.
She also introduces a practical framework built around permission, play, values & skills to help you explore what’s next without feeling like you need all the answers upfront.
[London Meetup] WTS x Canva Speed Mentoring Evening
To celebrate National Mentoring Day, Canva are hosting us in their London space for a special WTS Speed Mentoring Evening on October 27th.
This is a completely free event for WTS members at all career levels.
You can register as either a mentor or a mentee, & we’ll pre-match you for four 15-minute mentoring conversations based on where you can offer support or where you’d most value advice.
We’ll be matching conversations across areas including:
- Career development
- Leadership & strategy
- Freelance & solo consultancy
& we're looking for more mentors!
If you've made it this far, thank YOU!
A reminder that everyone is more than welcome to subscribe!
Thank you for allowing us into your inbox.
-Areej & Erin
