In an AI-first search landscape, great content needs to do more than rank - it needs to be understood, trusted & reusable across AI-driven search experiences.
Brenda is a digital marketer with deep expertise in SEO and a new passion for Answer Engine Optimization. She believes the future of search is no longer about ranking pages, but about delivering clear, trusted answers wherever users ask questions.
With experience in content strategy, technical optimization, and analytics, Brenda helps brands adapt to the evolving AI-driven search landscape and build visibility that goes beyond keywords.
Community Building Live Training Cohort [WTSPartner Feature: The Community Layer]
Our very own Areej AbuAli and Erin Simmons are hosting a LIVE Community Building Training Cohort - and there are only 8 spots left!
Community is becoming one of the most valuable forms of owned infrastructure in an AI-first world - helping brands build trust, visibility & genuine connection.
Across 4 live, 90-minute sessions, attendees will learn about:
Positioning community strategically
Engagement and retention
Scaling and monetisation
Live community builds and feedback
Designed for SEOs, marketers, founders, communitymanagers, and anyone interested in building meaningful, people-first communities.
Open for all to join! We'd love to see YOU there 💙 💜
📅 Starts June 4 🎓 Limited scholarship spots available
Adapted into a WTSKnowledge from Aimee's WTSFest Portland talk!
A practical guide by Aimee Jurenka on why AI visibility is shifting from rankings to recognition - and how to build topic entities that help AI systems understand, retrieve and recommend your brand.
Inside the article:
Why rankings alone are no longer enough in AI-driven search
How AI systems interpret brands through relationships, entities & semantic alignment
What topic entities actually are (and why vague positioning hurts visibility)
A 5-step framework for building stronger AI recognition
How to measure AI visibility using grounding queries, prompt testing & mention rates
As AI search evolves, the brands that win won’t just be the ones that rank, they’ll be the ones AI systems clearly recognise and confidently retrieve.
Working with data in-house can feel increasingly complex - just as you start to get a handle on your reporting, dashboards, and workflows, new tools and AI capabilities continue to reshape the landscape...
But you don’t have to figure it all out on your own. On June 2nd, join us in the WTS Slack #path-inhouse channel for an AMA, featuring:
Drop questions in the #path-inhouse channel anytime on June 2nd
From 4-5pm BST, Sam & Ray will reply with real, practical answers
Whether you’re trying to design data systems that actually get used, communicate insights more effectively to stakeholders, build “memory” into your reporting, or explore how AI can support your workflows - this AMA is for YOU.
Come with the questions you may not always feel confident asking, the systems you’re trying to improve, or simply the curiosity to sense-check your approach alongside others working through the same challenges! 💗
Hiring for one of the most respected specialist agencies in modern search. Small, elite team working across AI, SaaS, robotics, martech, and health tech brands.
This role is effectively replacing the founder in leading half the agency:
Own strategy across complex SEO + AI-search environments
Stay hands-on across technical SEO, AEO, and experimentation
Work directly with founders and senior stakeholders
Influence methodology, growth, and agency direction
Looking for an SEO leader with deep technical expertise, commercial sharpness, and strong AI-search awareness.
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