Hey Reader,
Inside this week’s newsletter you'll find:
Thank you to this week's WTSNewsletter sponsors: Trendos, Prismic, STAT & withFrontier
Let's get started =)
Brilliant work by our brilliant members
1) Crystal Carter - What Is Prompt Tracking?
2) Erin Simmons - Find a community where you can start showing up for your audience
3) Gabi Troxler - Building brand authority for SEO
4) Lazarina Stoy - How AI Search Personalizes Fan-Out Queries Using Memory and Context
5) Sylwia Lysakowska-Lombari - KPIs SEOs should track in 2026
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For future editions, if you’d like to recommend any articles (and yes, you can totally recommend your own work!), fill out this form:
See How AI Search Really Sees Your Brand
[Headline Sponsor: Trendos]
The search landscape has shifted, but your reporting shouldn’t be left behind.
Trendos gives you 100 custom prompts on our free plan because we believe analytics should be the backbone of your strategy, not a burden on your budget.
Why Trendos?
→ Analytics drives strategy, & Trendos gives you the data to take action.
→ 100 Free Custom Prompts: Track specific queries across AI models.
→ Visibility & Sentiment: See how your brand is perceived and cited.
→ Trend Tracking: Monitor your brand’s growth or shifts over time.
→ Zero Friction: No demos, no paywalls - just the data you need.
Share your message with 8,517 SEOs & Marketers -
Transparent pricing & details
Our latest WTSKnowledge
A practical system by Kelly-Anne Crean, showing how small, consistent SEO actions deliver more sustainable results than chasing big wins.
Learn how to:
-
Build simple daily habits: quick checks, small fixes, stay informed (without overload)
- Use weekly check-ins to spot patterns and fix issues early
- Turn monthly reviews into clear action plans, not just analysis
- Rely on systems over motivation: tackle the hardest task first, use micro-goals
- Reinforce habits with checklists, streaks, and accountability
When SEO work feels overwhelming or unsustainable, it's rarely because you lack skills.
It's usually because you're sprinting uphill every day instead of building repeatable systems that compound over time.
Kelly-Anne will help you change that.
Women in Tech SEO's GEO Audit Results 🔍
[Spotlight Sponsor: Prismic]
We ran a Women in Tech SEO GEO audit for these prompts:
- What are the best SEO and marketing conferences in the UK?
- What are the best SEO and marketing conferences in the US?
These questions tie to two of our biggest priorities:
- Driving revenue to maintain a sustainable, free community
- Having more folks experience the support & value of WTSFest
What we learned:
- UK responses: WTS in ~2 of 20 responses in only 2 of 6 AI platforms
- UK leaders: SearchLove, brightonSEO, Search Leeds, & Search Marketing Expo
- US responses: We appeared in 0 responses
- US leaders: MozCon, SMX, Pubcon, Inbound, & Content Marketing World
- AI heavily relied on 3rd party sites like industry publishers, media, & event listings
For us, this data highlights opportunities to:
- Earn mentions from SEO industry publishers, media, & event round-ups
- Get them talking about us as a leading / top SEO & marketing conference in the US / UK
Right now, our mentions sit firmly in:
- Lovely social posts and articles from our wonderful attendees, partners, & brand advocates
- Talking about us as a community-driven, safe & inclusive, and high quality content event
We’ve got some work to do!
Share your message with 8,517 SEOs & Marketers -
Transparent pricing & details
Is blogging dead? (Spoiler: No, but your targeting might be)
Everyone keeps asking if blogging is dead, but as Danielle Escaro explains, that’s the wrong question.
She discusses how to:
- Identify who’s actually engaging with your content (not just who you think should be)
- Prioritise depth over breadth - micro-communities beat mass markets
- Spot the difference between one-off wins vs consistently resonating content
- Use real engagement metrics (time on page, return visits, conversations) over traffic
- Avoid creating for “everyone” - serve your core audience exceptionally well
When content underperforms, it's rarely because blogging is dead or the format is wrong.
It's usually because great content landed in front of the wrong audience - or you're writing for who you think your audience should be, not who they actually are.
Danielle will help you fix that!
🚨 2 weeks left to get your $499 standard ticket
WTSFest Portland is 6 weeks away!
🎟️ From April 7th, tickets will move from Standard to Final Call, increasing from $499 → $599.
If WTSFest Portland is on your list this year, now’s the time to secure your ticket at the current price.
This year's agenda is packed, including talks from:
You don't want to miss this!
Your WTSFest conference countdowns
We'd love to see YOU at one of our upcoming full-day marketing events!
⏳ 43 days - Portland on May 7th, 2026
🎟️ 91% sold out!
⏳ 190 days - Philadelphia on October 1st, 2026
🎟️ 5 early bird tix ($399) before standard tix ($499)
⏳ 359 days - London on March 19th, 2027
🎟️ 19 super early bird tix (£299) before early bird tix (£399)
Use our Dear Boss template to request budget to attend!
1 WEEK TO GO! WTSTalk with Aimee & Nick
Make Yourself Hard to Replace: The SEO-to-AI Visibility Playbook for 2026
🗓️ 1st April
🕓 4pm BST | 11am EST | 8am PST
Leadership teams are actively looking for SEOs who can measure and explain AI visibility.
The SEOs who are learning to track AI citations, build GEO strategies, and speak the language of AI search are becoming the people their teams turn to first. They're expanding their scope, growing their influence, and building careers that are future-proof.
That opportunity is real, and it's happening right now.
Google SERPs are going visual, AI mode isn't
[WTSPartner Feature: STAT]
Analyzing 200,000 SERPs across 3 years and 10,000 AI Mode responses, STAT’s new white paper highlights the biggest trends and packs the right insights to help steer your SEO and GEO strategies.
For example, while Google SERPs and AI Mode responses are both full of features, one is becoming increasingly more visual while the other is still incredibly text heavy.
Dive into the research to learn:
- Which SERP features dominate position one and drive the most visibility
- What the most common features are on SERPs and AI Mode responses
- How organic is handling the SERP feature onslaught
- What the introduction of AI Mode means for the future of the SERP
Come for the brain-expanding intel, stay for the step-by-step SERP feature strategy.
[WTSNewsletter Series] The new customer journey:
Setting up AI prompt tracking for AI search visibility
Series Author: Shannon Vize
Shannon is the Sr. Content Marketing Manager at Conductor. She has 10+ years of experience in content and SEO. She believes all content—from long-form articles to social copy—is an opportunity to educate, connect, and inspire. (And she’s loved em dashes long before AI co-opted them.)
Missed part 3? Catch up here.
Part 4: AI Prompt Tracking: Implementation & Measurement
We’ve reached the final installment of our AEO prompt tracking series. You know the strategy, you’ve picked your engines, and now it’s time to launch. But implementation is only half the battle. Once you have these systems in place, you need to know how to measure your impact.
Today, we’re covering how to launch, and measure the metrics that actually matter in the AI era.
Your 4-Step AI Prompt Tracking Launch Checklist
Once you’ve defined your topics and brand associations, follow this workflow to go live:
- Configure with purpose: Don’t just track keywords. Layer your prompts with personas (the buyer's perspective) and intents (comparison, pricing, recommendation) to ensure your data reflects real-world decision-making.
- The quality check: Before activating, read through your generated prompts. Remove outliers and ensure the phrasing aligns with how your customers actually search. A clean dataset is a reliable dataset.
- Set your baseline: Most teams start with country-level tracking at a weekly frequency. This is the industry standard for spotting trends without being overwhelmed by daily noise.
- Launch and listen: Let your tracking run for a few cycles before making changes. This initial time is vital for establishing a steady baseline for ongoing analysis.
Proving Value: 3 KPIs for Your AEO Dashboard
To prove your strategy is working, track these three metrics:
1. AI citation share (Share of voice)
What percentage of relevant AI responses include a mention or link to your brand? This is the evolution of keyword ranking: showing whether you’re actually in the conversation.
2. Brand association & sentiment
Are AI models associating your brand with the right topics? Track the exact response text to catch hallucinations, outdated info, and negative brand sentiment. If an LLM recommends you for enterprise security but you've pivoted to SMB tools, that’s a gap to close.
3. High-intent AI referral traffic
While traffic volume may be lower, AI-driven visitors are often highly qualified. In your analytics, isolate traffic from platforms like chatgpt.com or perplexity.ai. You’ll likely find these users have higher engagement rates and a shorter path to conversion.
The Final Word: Use Page-Level Signals
As your results populate, pay attention to how your key pages are performing. Seeing which specific URLs AI models cite—and which they ignore—gives you the clearest signal on what content you need to create and/or optimize.
Plus, make sure you’re paying attention to the questions that your audience is actually asking.
Check out our guide on synthetic prompt generation to ensure you’re using the most accurate prompts available to get a clear picture of your AEO performance.
Job openings in SEO & marketing across the world!
[WTSNewsletter Job Sponsor: withFrontier]
🇺🇸 SEO Director
Salary: $130,000 + bonus
Location: Remote (US)
Details:
→ Lead SEO pod across strategy and delivery
→ Own P&L, margins, and client performance
→ Work closely with VP of Ops and C-suite
🇬🇧 Senior Technical SEO Director (iGaming)
Salary: £85,000–£90,000
Location: Fully remote (UK)
Details:
→ Pure technical SEO focus at scale
→ Work within a fast-growing global brand
→ Communicate strategy and impact to C-suite
🇦🇺 Head of SEO / SEO Lead
Salary: £120,000-£130,000
Location: North Sydney (Australia)
Details:
→ Lead and grow a high-performing SEO team
→ Own strategy, direction, and commercial growth
→ Work closely with founders
If you've made it this far, thank YOU!
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- Areej, Erin, & Himee
