Hey Reader,
September is around the corner, we're 5 weeks out from WTSFest Philly, we just closed speaker pitches for WTSFest London, we'll open our 11th cohort of WTSMentorship next month - where has 2026 gone?!
We're so grateful we've gotten to spend so much of it in community with y'all.
As always... thank you for allowing us into your inbox.
Thank you to this week's WTSNewsletter sponsors & WTSPartner features: Semrush, Screaming Frog & withFrontier
Let's get started =)
Brilliant work by our brilliant members
1) Chima Mmeje - Should We Stop Writing With AI?
2) Dii Pooler - How SEO and PPC build trust across search
3) Hannah Masters - Why your product data is costing you visibility, and what to do about it
4) Laura I. Abreu - How to improve Google Ads lead quality with CRM data
5) Rayne Aguilar - How AI Search Engines Cite Sources by Language and Country
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If you’d like to recommend resources for future editions (& yes, please recommend your own work!), fill out this form:
The marketers rewriting the rules of AI search
[Headline Sponsor: Semrush]
AI has rewritten how brands get found, and these are the people writing the new rules. At Spotlight 2026, Semrush's London conference on October 13, meet:
- Leila Woodington, who grew VEED.io's brand before joining OpenAI to build out B2B marketing for the company reshaping every industry.
- Lily Ray, one of the most trusted voices in SEO, on what's actually working as AI reshapes search.
- Imogen Mulliner, who runs ElevenLabs' global hackathon program and knows exactly how fast AI-native growth moves.
- Helen Pollitt, Director of SEO at Getty Images, on staying visible when AI can generate the content her industry sells.
- Rejoice Ojiaku, Senior Content Specialist at Wise and co-founder of B-DigitalUK, on the shift from ranking on Google to being represented in AI answers.
Conversations hit different IRL. Meet them in person.
Use code WOMENINTECHSEO for your £175 ticket before August 31st
Not our usual "meet our speakers" post...
Think you know this year’s WTSFest Philadelphia speakers? Meet the people behind the talks.
& see how many you can guess before clicking through...
- Which 6 speakers have been WTS members for 5+ years?
- Which speaker helped make the very 1st WTSFest Philly possible?
- Which speaker has the WTS logo tattooed on them?
See if you're right & learn a few more stories you won't find in their professional bios...
[Webinar] How AI search finds, validates, & cites expertise
WTSTalk with Francesca Belmer
You don't have to be everything to everyone (& when it comes to AI Search - that's not what it wants from you either).
Francesca Belmer nearly talked herself out of delivering this session because she isn’t a day-to-day SEO practitioner.
Then she realised that trying to sound like something she's not would undermine the very story she wanted to tell.
Brands do it too: agencies list every possible service, websites make broad claims & content teams cover more topics in the hope that greater breadth will create greater visibility.
When Francesca recently explored 17 million AI citation data points & consumer research, she found revealing patterns in the sources AI search cites—& how much of that process brands can influence.
86% of AI citations come from sources brands can influence.
Join us live on Tuesday 15th September at 4pm BST (11am EDT) to hear Francesca discuss the data, her findings, what you should be doing, & answer your questions in a Q&A at the end.
Upcoming WTS virtual events
3 September · 4pm BST · WTS Slack AMA
Figuring Out Your Next Career Move
Thinking about your first marketing role, moving agency or in-house, changing disciplines, or stepping into leadership?
Join Helen Pollitt and James Congdon for a live Career AMA in #general-career on the WTS Slack covering: in-demand skills, CVs, interviews, salary negotiations and more.
8 September · 4pm BST · WTSTalk
How to Build AI Agents to Automate Marketing, Business & Operations Tasks
See how marketers are using AI agents to automate repetitive tasks, streamline workflows & unlock new possibilities for their teams.
Join Erin Simmons, Nick Lafferty & Ray Grieselhuber for real-world examples of AI agents that save time, simplify work, and create new opportunities across marketing, community, and business.
Reach an audience that takes action...
Free SEO Spider training for 30 WTSers
[WTSPartner Feature: Screaming Frog]
Every year, Screaming Frog celebrates renewing as a WTSPartner by offering its expert-led SEO Spider training to the WTS community for free.
This year, 30 WTSers took the 90-minute live training, learning from & asking the Screaming Frog team questions directly.
We prioritised freelancers & WTSers without access to a company training budget, helping make high-quality Tech SEO education more accessible.
So far, we've seen 20+ organic LinkedIn posts from WTSers tagging Screaming Frog with gratitude, sharing sharing their involvement & certificates.
Because when you show up for community in ways that truly help members, they make you visible alongside their gratitude & your expertise.
Would an AI answer cite your content?
11 ways to make your content easier to find, understand & trust
Well-written content isn’t automatically citation-worthy. It also needs to be original, accessible and structured so both people and machines can understand it.
Shannon Vize shares 11 practical ways to improve your chances of being cited - from matching search intent and creating “chunkable” sections to publishing original research and keeping your strongest content fresh.
Price tiers change at the end of this month
WTSFest - your SEO & digital marketing conference designed with intention
October 1st 2026
Philadelphia, USA
NOW: $499 standard tix
➡️ Ends August 31st
NEXT: $699 final call tix
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March 19th 2027
London, UK
NOW: £299 +VAT
➡️ 9 Super early birds left
NEXT: £399 +VAT when gone!
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4 open job roles just for YOU
[Jobs Sponsor: withFrontier]
🇺🇸 SEO Strategist - B2B SaaS Agency
📍 Fully remote (US)
💰 Up to $90,000
🇬🇧 SEO Manager - Streetwear & Footwear Brand
📍 London (in office 2 days/week)
💰 £47,000–£55,000
🇬🇧 SEO Account Director - eCommerce Search Agency
📍 London, Sheffield or Newcastle (1 day/week)
💰 £50,000 + equity + annual profit share
🇬🇧 SEO Account Director - Regulated Sectors
📍 Fully remote (UK)
💰 Up to £60,000 + bonus + benefits
If you've made it this far, thank YOU!
A reminder that everyone is more than welcome to subscribe!
Our goal is to amplify all the brilliant folks of marginalised genders in our industry - so the more people who subscribe, the more amplification!
As always, thanks for allowing us into your inbox!
- Areej, Erin, & Himee
