Every room I walk into, I know what’s coming. Whether it’s a job interview, a new team introduction, or a networking event, someone will eventually turn to me and say: “So, tell me about yourself.”
And for half of my career that question had a way of creating a moment of pause. Not because I didn’t know the answer, but because I hadn’t yet learned how to own it.
If you’ve ever had your mind go blank at that question, started rambling or felt that creeping sense of imposter syndrome – you’re not alone. That experience is nearly universal. I’ve seen it happen to incredibly accomplished people at every stage of their career.
How do you make sure your brand stays visible as AI search evolves?
Join Diane Kulseth & Kacie Emeigh from Siteimprove live on Wednesday 8th July at 4pm BST for a practical session exploring how accessibility, SEO, and AI search are becoming more connected than ever ✨
You’ll discover why the technical foundations that support accessibility also help search engines and AI better understand your content, plus walk away with a:
Clear understanding of the technical practices that influence visibility
Practical framework that brings Accessibility, SEO, and AI search together
Featured job role: SEO Specialist [Job Sponsor: Place Digital]
SEO Specialist (Remote, Full-Time)
Join Place Digital, a mission-driven digital marketing agency helping therapy practices and rehab centers grow through ethical, trauma-informed SEO.
You'll lead SEO strategy across technical, on-page, local SEO, and client accounts, working closely with content, design, and web teams.
Ideal for someone with 3+ years of SEO experience, strong local SEO expertise, and confidence presenting strategy and performance to clients.
Starts as a 3-month contract, transitioning to a full-time role ($70k–$80k DOE) with healthcare, 401(k), generous PTO, and a supportive remote culture.
🌿 Awaken Your Wild with Jess Jurva [Spotlight Feature: Lead with Jess]
Just finished reading Jess' WTSKnowledge on claiming your voice? This could be the next step for YOU 🫵🏽
Brilliant WTSer Jess Jurva is running Awaken Your Wild:
A 5- week live programme designed to help you step outside your comfort zone, embrace new opportunities, & move into your next chapter with more confidence.
The programme covers everything from owning your story and communication to reinvention, negotiation & inner work.
$399 for 5 sessions 💻 Every Sunday via Zoom 📅 August 2nd - 30th Led by Jess Jurva & Cara Johnson
One of our favourite things about WTSFest is seeing people turn it into more than just a conference 🥹
Members travel from all over the world, arrive a day early, stay a little longer, explore the city together & make memories long after the final talk finishes.
If you’re thinking of joining us, we’ve put together a PhiladelphiaCity Guide filled with our favourite recommendations near the venue, including: hotels, cafés, restaurants, museums, local landmarks & plenty of places to catch up with new friends after the conference.
We can’t wait to welcome you to one of our favourite WTSFest cities! 💗
[WTSNewsletter Series] Navigating Google’s AI Mode: A Guide for Local Businesses
We’re launching a new 4-part series this July:
Navigating Google's AI Mode: A Guide for Local Businesses, written by Miriam Ellis.
Miriam Ellis is a local SEO columnist at Whitespark. She is a well established voice in local search - with over 20 years of experience in content development and local SEO consultancy.
Google AI mode is changing the local search landscape: around 48% of US consumers already use conversational AI to find local businesses; and AI Overviews appear on ~68% of local searches.
So how do you ensure your local business shows up, and shows up right in Google AI mode?
Across 4 quick reads landing in your inbox this month, Miriam explores:
1) How Local Search Works Now
2) The Problems and Challenges Local Businesses Face with Google AI Mode
3) How to Improve Your Local Business’ Visibility on Google AI Mode
4) How Local Search is Likely to Evolve
Part 1 of the series kicks off next week - right here in WTSNewsletter!
If you've made it this far, thank YOU!
🔔 A reminder that everyone is more than welcome to subscribe!
Our goal is to amplify all the brilliant folks of marginalised genders in our industry - so the more people who subscribe, the more amplification!
🙏🏽 Please help us keep WTS free & sustainable
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Hey Reader, You may have already seen our official community announcement... We (well... our founder, Areej) are currently recovering from football-induced heartbreak 🇪🇬 BUT, fear not. There’s so much happening across our community lately, and we’ve loved seeing so many of you getting involved! 💗 An extra special thank you to everyone who joined Roxana’s AMA, she shared so many brilliant insights & seeing the community come together to take part in our initiatives is what keeps us going 🫶🏽...
Hey Reader, Thanks for allowing us in your inbox! Lots happening in search & marketing this week, so as usual... Let's get started =) Brilliant work by our brilliant members1) Celeste Gonzalez - Finding Client Opportunities In Competitor Feedback 2) Crystal Carter - WTF is NLWeb? 3) Laura I. Abreu - How travel brands can earn AI recommendations 4) Lily Ray - Why Calling Yourself the Best Could Be Helping Your Competitors Win in AI Search 5) Sara Vordermeier - How is Google Search Behavior...
Howdy Reader,WTSFest Philadelphia is coming up on October 1st & we're trying something new... I know I've said "no" or didn't sign up for events, activities, just new things in general because I didn't know what to expect when I got there. Not knowing was enough of a barrier for me to skip grabbing the ticket or hitting that RSVP button all together. One of the things Areej & I try to do with WTSFest is help people understand what it will feel like before they arrive - all our past photo...
