Stand out from your competitors authority & 10x your authority β[Spotlight Sponsor: Floq]
β
Traditional SEO tools tell you what people search for.
Topic Compass reveals what they think about.
Our semantic analysis uncovers the mental models your audience uses:
Coffee β meditation & ritual
Sneakers β status & identity
Gardening β patience & mental health
These associations create content opportunities your competitors canβt see - because theyβre stuck optimizing around existing search results and missing out on information gain.
We explore the semantic connections where authentic content lives.
Perfect for SEO professionals who understand that Googleβs algorithms recognize conceptual relationships - not just keyword density.
We aim to bring insight into audience mental models that could reshape your content strategy.
Discover the connections you didnβt know existed.
Adapted into a WTSKnowledge from Zoe's WTSFest London talk!
Going viral isnβt a strategy, itβs a side effect.
Chasing reach without a clear purpose often leads to disconnected ideas and wasted effort.
Thatβs where Zoeβs PURPOSES framework comes in - a practical decision-making system to help teams create content thatβs intentional, strategic, & built to last.
P -Whatβs the point?
U - Understand real user intent (beyond SEO labels)
R -Do research that goes deeper than search volume
P - Plan for multi-platform from day one
O - Optimise for users, not just algorithms
S -Spin for social
E - Evolve & repurpose, donβt create single-use content
Trust, consistency, and long-term impact is the goal, not momentary virality.
Agency-side Technical SEO can feel like spinning plates in a storm - just as you get a handle on scopes, stakeholders, and site issues, AI reshapes the landscape again!
But you donβt have to figure it all out on your own.
On March 4th, join us in the WTS Slack #seo-technical channel for an AMA, featuring:
Tory Gray, CEO & Founder of Gray Dot Co
Patrick Hathaway, Cofounder & CEO of Sitebulb
π¬ How it works
Drop your questions in #seo-technical channel anytime on March 4th
From 4-5pm GMT, Tory & Patrick will reply with real, practical answers
Whether youβre wrestling with JavaScript-heavy sites, untangling crawling issues, navigating tricky migrations, or figuring out what really matters in an increasingly AI-shaped landscape - this AMA is forYOU.
Come with the questions you donβt always feel confident asking, the judgement calls youβre weighing up, or simply the curiosity to sense-check your approach alongside others in the same boat!
For Siege Media's 4th annual trends report, they surveyed 353 content marketing & SEO professionals (many brilliant WTSers!) to understand where strategy, AI, & budgets are heading next.
Hereβs what stood out:
π° Budgets are rising - 31% now invest $15k-$45k per month in content β 𧱠AI is foundational - 97% use AI in their content programs β π LLM visibility is a KPI - GEO, AEO, SEO for AIβ¦ itβs officially part of the mix β πΉ Video & multimedia are growing - 52% plan to shift more spend here β π Success rates are up - 97% report their programs are successful (up from 73% last year!)
Grounded in real practitioner insight, including from many of YOU. Thank you to everyone who contributed, we appreciate you!
Our community-member run events are a wonderful way for you to connect with other members, exchange ideas, share successes & challenges, and build relationships.
π WTS In-house Community Chatβ Thursday, February 19th Hosted by Anett Pohlβ β π Virtual WTS Book Clubβ Wednesday, February 25th This monthβs book: Creating Superfans: How To Turn Your Customers Into Lifelong Advocates by Brittany Hodakβ Hosted by Sarah McDowellβ β π€π½ WTS Monthly Meet & Greetβ Thursday, February 26th Hosted by Tory Grayβ β π’ WTS Path-Agency Meetupβ Friday, February 27th Hosted by Ebere Jonathanβ β β SEO Circle: Content, Tech, AI & Beyondβ Tuesday, March 3rd Hosted by Nadia Mojahedβ β π [Slack AMA] Agency-side Technical SEO: What Matters (& What Doesnβt) with the emergence of AIβ Wednesday, March 4th Hosted by: Tory Gray and Patrick Hathawayβ β π» WTS Freelance Meetupβ Tuesday, March 10th Hosted by Alyssa Corso & Franzi Dietrichβ
Kristina is the founder of WebView SEO, a SaaS-focused SEO consultancy specialising in AI-driven search visibility.
With over a decade of experience, she helps software companies accelerate growth through data-driven strategies and next-gen optimisation for AI platforms like ChatGPT, Perplexity, and Google AI Overviews.
Job openings in SEO β β[WTSNewsletter Job Sponsor: withFrontier]
Organic Growth Director (SEO-led) βSalary: $120k-$200k + bonus (flexible) βLocation: US (Remote) βDetails: ββ Own SEO + GEO strategy with full growth remit β Lead organic content and social tied to revenue β Shape brand authority and visibility β Report to CMO with strong autonomy β βSenior SEO / GEO Consultant βSalary: Β£60,000-Β£65,000 βLocation: London (3 days/week) βDetails: β Lead technical + strategic SEO β Stay hands-on across delivery and reporting β Experiment with GEO and social search β Own client performance end-to-end β βOn-Page SEO Specialist (iGaming / Sports / Finance)β βSalary: Β£56,000 (UK) | β¬45,000 (Malta) βLocation: London, Malta, or remote (UK) βDetails: β Own on-page SEO for a flagship global brand β Combine strategy and execution at scale β Drive commercial performance β βSenior SEO Manager / Account Managerβ βSalary: Β£55,000-Β£65,000 βLocation: Fully remote (UK) βDetails: β Senior all-round SEO (technical lean ideal) β Lead client accounts and support new business β Own delivery and stakeholder relationships
If you've made it this far, thank YOU! β βA reminder that everyone is more than welcome to subscribe. β We want to help amplify all the incredible people of marginalised genders in our industry, so the more people who subscribe, the more we'll achieve that as an industry!
Copyright 2026 Women in Tech SEO, All rights reserved. βYou are receiving this email because you opted in. β Want to change how you receive these emails? You can update your preferences or unsubscribe from this list.
Women in Tech SEO 86-90 Paul Street , London , EC2A 4NE
Women in Tech SEO: WTSNewsletter
Written by WTS community members, read by everyone.
Get the latest SEO & marketing insights, updates & news directly to your inbox every Wednesday.
Hey Reader, We had the best time last week at WTSFest Portland! You can check out our photo gallery here. It was wonderful connecting with our West Coast WTSers - a huge thank you to everyone who joined us! Next stop: Philly this October! π₯¨ Thank you to this week's WTSNewsletter sponsors: AirOps, The Community Layer, & withFrontier. Let's get started =) Brilliant work by our brilliant members1) Chandler Sullivan - What On-Page Factors Actually Impact Blog Performance? 2) Miriam Ellis -...
Hey Reader, No WTSNewsletter next week while our team is all hands on deck for WTSFest Portland, but we'll be back in your inbox on May 13th! Inside this weekβs newsletter youβll find: Shannon Vize on tracking AI visibility the right way Meet Nikki Parsons & her journey in search WTS May meetups & brightonSEO meet & greet TOMORROW & Part 5 of Ellen Sartinβs series on AI visibility through local sponsorships π Thank you to this week's WTSNewsletter sponsors: Finchling, MerseySearch, &...
Hey Reader, Inside this weekβs newsletter youβll find: SEO becoming your growth infrastructure How to stay indispensable in the age of AI 2 weeks until WTSFest Portland (final tickets!) WTS x brightonSEO meet & greet details for next week π & Part 4 of sponsorship for local visibility series π & more! Thank you to this week's WTSNewsletter sponsors: Peec AI, Canva, Screaming Frog, & Profound. Let's get started =) & today, we're getting starting with an ask to share or donate in support of one...
β