12 helpful industry updates for YOU!


Hey Reader,

Inside this week’s newsletter you'll find:

  • AI search acceleration continues & agentic is here to stay
  • GEO insights, AI visibility frameworks, & execution-ready playbooks
  • Strategies from Tech SEO in agencies to International SEO accelerators
  • WTSFest updates & community moments πŸ’—

Thank you to this week's WTSNewsletter sponsors: Profound​, Prismic & Weglot​

Let's get started!


Brilliant work by our brilliant members
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1) Aimee Jurenka - The Role of Informational Content in the Age of LLMs​

2) Chima Mmeje - Only 12% of AI Mode Citations Match URLs in the Organic SERP​

3) Joy Johnston - How to optimize news content for today’s social-first Google SERP​

4) Kirsti Lang - The Best Time to Post on TikTok in 2026 β€” New Data from 7M Posts​

5) Roslyn Ayers - 7 custom GPT ideas to automate SEO workflows​

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For future editions, if you’d like to recommend any articles (and yes, you can totally recommend your own work!), fill out this form:


Announcing Profound Agents & Profound University​
​[Headline Sponsor: Profound]

As part of Profound's $96M Series C announcement yesterday, they're launching two major initiatives today:

πŸŽ“ Profound University​

This is your learning hub for the future of marketing!

Access free training and certification programs designed to help YOU navigate AI Search.

πŸ€– Profound Agents​

Move from insight to execution by building customisable, autonomous workers across your marketing stack to transform Profound insights into scalable output.

Join the webinar on March 4th to see how Agents can empower your team.

Share your message with 8,000+ WTSers -
​
Transparent pricing & details starting at Β£500​


Our latest WTSKnowledge

A smart, practical framework by Georgie Kemp, for turning your existing video library into an AI visibility asset, without creating more content.

Learn how to:

  • Prioritise optimising existing videos before creating new ones (& why this compounds faster)
    ​
  • Understand why LLMs read transcripts, not videos, & how to strengthen your β€œtext layer”
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  • Identify which videos deserve optimisation based on performance, business value, & AI opportunity
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  • Measure AI visibility across platforms like ChatGPT, Gemini, & Perplexity

With YouTube mentions now outperforming backlinks & domain authority for AI visibility, the opportunity isn’t volume - it’s structure, clarity, & relevance.


Stand out from your competitors authority & 10x your authority
​
[Spotlight Sponsor: Prismic]

Our MD, Erin Simmons, is helping host a webinar with WTSPartner, Prismic, on GEO Tactics That Drive Visibility!

πŸ—“οΈ Tuesday, March 17th

πŸ•°οΈ 8AM PDT | 11AM EDT | 3PM GMT | 4PM CET

Generative Engine Optimization = optimising your content to be included in AI-generated answers.

It’s one of the key levers you have to grow AI visibility. πŸ”‘

Erin will be there to open the session and take care of YOU & all attendees - making sure your most pressing questions get answered.

​Daniel Castilho, Growth Lead at Prismic, will walkthrough:

  • How to extend your SEO strategy into GEO
    ​
  • How GEO prompts & citations work, and how to spot early opportunities
    ​
  • Learnings & early results from their Growth team’s experiments

See y'all there!

Share your message with 8,000+ WTSers -
​
Transparent pricing & details starting at Β£500​


1 week away from the next WTS AMA (ask me anything)

Agency-side Technical SEO can feel like spinning plates in a storm. Just as you get a handle on scopes, stakeholders, & site issues - AI reshapes the landscape again.

We're here to help!

πŸ—“οΈ On March 4th, head to WTS Slack's #seo-technical channel to chat with:

πŸ’¬ How it works

  • Post your questions in #seo-technical anytime on March 4th
    ​
  • From 4-5pm GMT, Tory & Patrick jump in with their advice!

Whether you're dealing with JavaScript issues, crawl budget headaches, a tricky migration, or just trying to figure out how to stay ahead in an AI-shaped world, bring whatever's on your mind!

March 4th is just 1 week away - start thinking about what you want to ask & we'll see you there! πŸ™Œ


'Next Market Accelerator' program applications now open!
​
[WTSPartner Feature: Weglot]

WTSPartner Weglot launched their 2ns edition of their Next Market Accelerator: a 3 month, hands-on program helping mature B2C brands turn international plans into measurable results.

The first cohort delivered real impact:

  • Expansion into 5 new countries
    ​
  • €1M+ revenue milestones
    ​
  • Acquisition gains including 22-42% CPA reductions
    ​
  • Up to 224% CTR growth in Germany and Austria

Designed for execution (not theory), the program supports companies with €5M+ revenue & strong product-market fit by pairing them with expert operators & specialist partners across legal, payments, & growth.

5 European B2C companies will be selected for the April-July 2026 cohort!

Year-long partnerships with 12,000+ WTSers & 60,000+ social followers - Transparent pricing & details here​


Your WTSFest Portland Plan Starts Here πŸŽ‰

We’re hosting WTSFest Portland at Jupiter NEXT, right in the heart of the city’s vibrant Eastside.

Expect bright spaces, thoughtful design, incredible catering throughout the day, and a relaxed-but-energised Portland vibe.

And yes, the networking continues after 5pm!

Travelling in? Make a weekend of it!

Our WTSFest Portland City Guide is packed with local recommendations, including everything from iconic stops like Powell’s City of Books, to Eastside food spots, craft cocktail bars, live music venues, and hotel discounts (including 10% off at Jupiter NEXT with our code πŸ‘€)

Portland in May is peak β€œCity of Roses” energy: walkable, creative and full of character!

Come for the conference, stay for the Portland experience πŸ’—


Your WTSFest conference countdowns

We'd love to see YOU at one of our upcoming full-day marketing events!
​
​71 days - Portland on May 7th, 2026 (standard tix now available!!)

218 days - Philadelphia on October 1st, 2026 (16 early bird tix left!)

387 days - London on March 19th, 2027 (19 super early bird tix left!)

Use our Dear Boss template to request budget to attend!


[CLOSING SOON] WTSFest Philadelphia 2026 speaker pitches 🎀

πŸ—“οΈ Pitch deadline: March 1st

We'd love to see YOU on stage at WTSFest Philadelphia on October 1st, 2026!

Pitch your talk for our single-track conference - WTSFest is a wonderful place for first time and experienced speakers alike!

Your speaker package:

  • $500 speaker fee and up to $300 travel budget
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  • Deck support & feedback from our Head of Content, Hannah Smith
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  • Post-conference media kit + testimonial
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  • One of the friendliest & most supportive audiences out there

New Conductor x WTSNewsletter Series starts next week! 🌟

We’re launching a new 4-part series this March:

The new customer journey: Setting up AI prompt tracking for AI search visibility by Shannon Vize.

This series reveals how to:

  • Identify & monitor the specific prompts that determine your AI search market share
    ​
  • Learn to leverage intent-driven tracking to stay visible across ChatGPT, Perplexity, and beyond.

Part 1 of the series kicks off next week - right here in WTSNewsletter!


If you've made it this far, thank YOU!
​
​A reminder that everyone is more than welcome to subscribe.
​
We want to help amplify all the incredible people of marginalised genders in our industry, so the more people who subscribe, the more we'll achieve that as an industry!

If you'd like to support us further in keeping our content & WTS community free - please consider: β˜• buying us a coffee, πŸ“§ sponsoring WTSNewsletter, or 🀝 becoming a WTSPartner.

Thanks,
Areej, Erin & Himee


Join us as a coffee club supporter β˜•β€‹
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​Details & pricing​
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​Interested in becoming a #WTSPartner?​
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