Get the latest SEO & marketing insights, updates & news directly to your inbox every Wednesday.
Share
🎁 13 updates for YOU & 12 Days of WTS
Published 3 days ago • 6 min read
Hey Reader, Thank you for allowing us into your inbox this week!
We had a BLAST at WTSFest Melbourne and we're so grateful to every person who made this possible. We've loved seeing your posts from the event, so keep them coming!
Eleni is an SEO Specialist at Skroutz, Greece’s leading marketplace, where she delves into the unique challenges of optimising a large-scale e-commerce platform.
With five years of experience across diverse SEO landscapes, from niche blogs to multilingual e-commerce sites and from agency roles to in-house teams, Eleni brings a well-rounded perspective to her work.
She’s passionate about technical SEO and thrives on continuous learning and growth within the field.
[FREE Course] Win where your customers search next [Headline Sponsor: Conductor]
AI engines like ChatGPT, Perplexity, and Google’s AI Overviews are reshaping how users discover brands - and traditional SEO alone isn’t enough to stay visible.
To help you navigate this shift, we built the Conductor AEO Academy: a free, 4-week email course designed to give you the frameworks, technical guidance, and best practices you need to win visibility in AI-powered search.
Across four expert-led guides, you’ll learn how to:
Improve your brand’s visibility in AI-generated answers
Make gated content discoverable without sacrificing conversions
Measure your AI search readiness
Structure content so AI engines can fully understand and cite it
Your first guide, How to Maximize AI Visibility, arrives as soon as you sign up - then a new resource each week.
Become a Certified AI Marketer on your own schedule [Spotlight Sponsor: Moz/STAT]
In this must-watch webinar, STAT’s Sr. Search Scientist, Tom Capper, breaks down what’s changing, what’s coming next, and how brands can thrive in an AI-driven search landscape.
You’ll learn:
How AI Overviews are reshaping different verticals and search intents
What the future of AI-SERPs could look like, and whether you should resist or embrace the shift
Why brand is becoming more crucial than ever across both SEO and GEO
The cost of missing the AI-search revolution
Tom also highlights untapped SERP opportunities still available through traditional SEO, how to align GEO and SEO strategies, and what success measurement looks like in an AI-powered world.
We'd love to see YOU at one of our upcoming full-day marketing events! 64 days - London on February 5th, 2026 (12 standard tix left!!) 155 days - Portland on May 7th, 2026 (8early bird tix left)
302 days - Philadelphia on October 1st, 2026 (limited early bird tix)
WTSFest London returns on Thursday, February 5th, and this year’s speakers bring a thoughtful mix of technical depth, creativity, and forward-looking insight.
Across AI Search, data storytelling, content strategy, user behaviour, authenticity, and leadership, our lineup - including:
Reflects the real conversations happening in our industry right now.
Expect ideas you can use, frameworks you can adapt, and perspectives that stay with you long after the day ends.
But what really defines WTSFest isn’t just the agenda, it’s the atmosphere.
It’s a space designed to make you feel welcome, included, and able to show up exactly as you are. A place where learning sits comfortably alongside belonging, and where many people find new collaborators, opportunities, and confidence.
You belong here and we'd love for you to join us in February 💗
Because WTS wouldn’t exist without you… This holiday season, we’re wrapping up a little gratitude and gifting it back to the community that makes WTS powerful, generous, and endlessly inspiring. From TODAY we’re launching 12 Days of WTS: 12 days of giveaways, 12 days of surprises, 12 days of celebrating you. Every morning brings something new. Every day is a chance to win something created just for our community. Turn on post notifications on LinkedIn and Instagram - we started TODAY at 9AM GMT 🌟 Let’s unwrap some WTS joy together 🎁
Danielle is the Content Marketing Manager at Oncrawl. She’s spent a large part of her career exploring how storytelling, curiosity, and good communication can make even the most complex topics approachable.
Part 1: The Audience Amnesia Epidemic
Distinguishing between the audience we think we should have and the one we actually do.
Everyone keeps asking if blogging is dead; it’s a question that refuses to go away.
As a content marketer, I could just say no and draft a pretty convincing argument as to why. But, beyond my own personal interests, I think we need to look at this question from a different angle.
There seems to be a content marketing identity crisis, but I don’t think it’s about format; it's about the disconnect between content and audience.
The real issue isn't whether blogs work, it's whether we're actually addressing the right audience.
The Jaguar Example: A Lesson in Misalignment
Let's look at the Jaguar rebrand in 2024. Though it's not strictly a content marketing example, it illustrates my point well.
The iconic car brand, known for its heritage and high-end luxury, chose a rebranding strategy that completely departed from what customers knew.
Their goal was to target younger generations with an innovative new design, but in doing so, they disregarded their core audience and the traditional values that created and retained loyal customers.
Needless to say, it was a massive flop.
In my own experience as an editor, I've seen this pattern play out repeatedly. I've worked on great articles with everything I thought the audience wanted: trending topics, thoughtful structure, clear insights.
Despite all of that, some simply landed with a thud. They had minimal engagement, few sessions, and barely any shares.
My Experience: Great Content, Wrong Readers
Let me be clear, I'll never say an article was a failure. Every piece of content represents time, energy, and expertise from multiple people. However, a great article placed in front of the wrong audience won't generate the interest it deserves.
We were just missing the right readers.
What I Call “Audience Amnesia”
That’s what I mean by “audience amnesia,” we can sometimes find ourselves creating content for who we think our audience should be instead of who they actually are.
There's also the very real possibility that you haven't forgotten your audience at all. Maybe you're trying to build content to reach a new one. But, in today's landscape, with so many resources and so much content already out there, that seems like a Herculean task.
Your energy may be better spent engaging with your current audience.
So to answer that question that won’t go away: no, blogs aren’t dead.
However, the ones that are thriving just know exactly who they're talking to.
In part two, we'll explore what it actually looks like to find your niche.
If you've made it this far, thank YOU! A reminder that everyone is more than welcome to subscribe. We want to help amplify all the incredible people of marginalised genders in our industry, so the more people who subscribe, the more we'll achieve that as an industry.
Copyright 2025 Women in Tech SEO, All rights reserved. You are receiving this email because you opted in. Want to change how you receive these emails? You can update your preferences or unsubscribe from this list.
Women in Tech SEO 86-90 Paul Street , London , EC2A 4NE
Women in Tech SEO: WTSNewsletter
Written by WTS community members, read by everyone.
Get the latest SEO & marketing insights, updates & news directly to your inbox every Wednesday.
Hey Reader,We’ve landed in your inbox once again with a brand-new round of industry updates, community happenings, open roles, & BLACK FRIDAY DEALS! 👋🏽✨ The countdown is officially over - WTSFest Melbourne is TOMORROW! Thank you to this week's WTSNewsletter sponsors: Conductor, AirOps, & withFrontier Let's get started! =) Our latest WTSKnowledge A practical guide from Meriem Nacer on why product feeds deserve a front-row seat in your search strategy, and how to optimise them for both PPC &...
Hey Reader,We’re back in your inbox with another dose of WTS goodness 👋🏽✨ WTSFest Melbourne is officially NEXT WEEK! ✨ We’re so excited to finally meet our incredible Australian WTSers 🇦🇺 This week's edition is packed with insights, events, community contributions, and opportunities. Thank you to this week's WTSNewsletter sponsors: Metrix.AI, Sitebulb, Screaming Frog, Foundation! Let's get started! =) Our latest WTSKnowledge A deep-dive into Local SEO with Claire Carlile - your essential...
Hey Reader,Thanks for allowing us into your inbox! 👋🏽 Only 15 days until WTSFest Melbourne! Time is flying & we can't wait 🇦🇺 This edition is jam packed & we hope you enjoy reading through it. Thank you to this week's WTSNewsletter sponsors: Metrix.AI, Sitebulb, Siege Media and Flow Agency! Let's get started! =) Our latest WTSKnowledge A practical framework from Dena Warren on how to future-proof your eCommerce category pages for AI search. Learn how to: Optimise PLPs for visibility in AI...
