Hey Reader,
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We’ve landed in your inbox once again with a brand-new round of industry updates, community happenings, open roles, & BLACK FRIDAY DEALS! 👋🏽✨

The countdown is officially over - WTSFest Melbourne is TOMORROW!

Thank you to this week's WTSNewsletter sponsors: Conductor, AirOps, & withFrontier​

Let's get started! =)

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Our latest WTSKnowledge

A practical guide from Meriem Nacer on why product feeds deserve a front-row seat in your search strategy, and how to optimise them for both PPC & SEO.

Learn how to:

• Unlock visibility across free product listings, rich results, & organic Shopping features
• Fix feed fundamentals that impact paid efficiency & organic reach
• Understand the role of GTINs, attributes, images & structured data in how Google matches your products
• Bridge PPC + SEO workflows so both benefit from the same improvements
• Use a simple, actionable checklist to clean your data, strengthen relevance, & boost performance fast

Unlock Product Visibility here

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Your new AEO / GEO benchmarks are here​
​[Headline Sponsor: Conductor]

AI-driven search is changing how visibility is won - and what it means to rank.

But AI isn’t replacing search, it’s replacing your website as the first place customers engage with your brand.

Check out Conductor’s 2026 AEO/GEO Benchmarks Report to see where your brand truly stands in the new landscape and compare your performance against industry leaders.

Conductor analyzed 13,770 domains, 17M AI responses, & 100M citations across 10 industries to reveal who’s winning visibility in AI Overviews, ChatGPT, Perplexity, Gemini, and more.

Inside, you’ll learn:

• Average AI referral traffic by industry (+ organic traffic benchmarks)
• The top brands dominating AI search market share by industry
• Which answer engine drives the majority of AI referral traffic
• How often AI Overviews appear and which page type gets cited most

Don’t fall behind - discover the benchmarks shaping the next era of search.

Get the Benchmarks Report

Share your brand with 8,000+ WTSers - transparent pricing & details.

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Brilliant work by our brilliant members
​​
1) Dani Leitner - Multilingual SEO: Building topical authority across languages​

2) Elizabeth Linder - SEO Imposter Syndrome In An AI Era​

3) Laura Plack - 10 Content Chunking Tips for AI, Search, and Humans​

4) Lauren Irwin & Lucy Williams - How To Please Humans And Search Engines With SXO​

5) Montserrat Cano - To Do Black Friday or not to Do Black Friday​

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For future editions, if you’d like to recommend any articles (and yes, you can totally recommend your own work!), fill out this form:

Recommend an Article

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Become a
Certified AI Marketer on your own schedule​
​[Spotlight Sponsor: AirOps]

AirOps has launched a brand new Learning Hub plus a self-paced Content Engineering Certification designed for modern marketers.

• Built to help content, SEO, & operations teams master AI workflows -from structured prompts to scalable systems.
• Practical lessons, real frameworks, and hands-on exercises straight from the AirOps team.
• Learners use it to sharpen skills in workflow design, automation, and AI-augmented content production.

25%+ of certified learners have been promoted or landed a new role.

Explore the Learning Hub here

Share your brand with 8,000+ WTSers - transparent pricing & details.

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Your WTSFest conference countdowns

We'd love to see YOU at one of our upcoming full-day marketing events!
​
​1 day - Melbourne on November 27th, 2025 (🚨 3 TIX LEFT!!)
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​71 days - London on February 5th, 2026 (16 standard tix left)
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​162 days - Portland on May 7th, 2026 (13 early bird tix left)

309 days - Philadelphia on October 1st, 2026 (limited early bird tix)

Our WTSFest Hub

Use our Dear Boss template to request budget to attend!

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WTSFest London at the iconic Barbican Centre! 🎉

​WTSFest London isn’t just a great day for learning and connection, it’s also hosted in one of the most iconic cultural spaces in the city: the Barbican Centre.

The Barbican is where we held our very first WTSFest back in 2020 and continues to be the home of our flagship London conference.

Our Barbican team is unmatched - welcoming attendees throughout the day, making sure everyone has what they need, and of course ensuring there's plenty of their much loved vegan sausage rolls out for lunch.

From Frobisher Auditorium 2 to Barbican Hall, we've continued to grow with the beautiful spaces Barbican has to offer - always ending our day in their stunning Conservatory surrounded by amazing plants, people, & connection.

Come experience why it’s the perfect home for WTSFest London 💗

Join us at the Barbican!

We think WTSFest is great, but don't take our word for it - see last year's photo gallery and hear what your network has to say about #WTSFest.

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Black Friday deals from our WTSPartners just for YOU 🫵🏽

We have some MEGA Black Friday deals from our WTSPartners for YOU!

20% off on Planable and SE Visible to track your brand across every channel!

Ends December 3rd.

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Save £100 on the Ecommerce SEO Bootcamp training course!

Ends midnight, December 1st.

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40% off any new annual AlsoAsked account!

Ends December 5th.

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30% off on all Yoast products.

Starting on November 27, 2025.

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20 to 40% off new Sitebulb products - yearly & monthly plans!

Ends December 1st.

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36% (4 free months!) on Moz Pro!

Ends December 7th.

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Upcoming WTS Slack AMA (ask me anything)

Self-doubt can creep in at every stage of your career, even when things look great from the outside. But you don’t have to work through it alone.

On December 10th, join us in the WTS Slack #wts-amplify-me channel for an AMA with Tazmin Suleman, values-led career coach and co-host of The SEO Mindset Podcast.

💬 How it works

• Drop your questions anytime before or during the AMA
• From 4-5pm GMT, Tazmin will reply with thoughtful, practical answers.

Whether you’re battling imposter syndrome, rebuilding confidence after burnout, or figuring out how to feel more grounded and assured - this AMA is for you. Come with questions, challenges, or just curiosity.

Join us on Slack

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Job Opening - VP of PPC / Paid Media and Head of SEO [WTSNewsletter Job Sponsor: withFrontier]

VP of PPC / Paid Media

Salary: $140,000–$150,000 base

Location: Fully remote (US or Canada)

Details:

→ Lead strategic direction + excellence in legal-sector Google Search & Paid Social

→ Partner with the founder to scale the department and drive profitability

→ Own new business efforts and champion client growth + upsell opportunities

→ Apply strong CRO skills to optimise full-funnel performance

→ Lead and develop a growing Paid Media team in a high-growth independent agency

Head of SEO - Specialist Organic Search Agency (SaaS Focus)

Salary: £70,000–£85,000 (UK) / approx. $105,000 (US)

Location: Fully remote (UK or US)

Details:

→ Lead and manage the SEO department with full autonomy over strategy and structure

→ Act as a strategic partner to the founder to scale the team and drive performance

→ Own new business opportunities + drive account growth through effective upsells

→ Shape processes, direction, and delivery for a rapidly expanding SaaS-focused agency

→ Bring the profile, gravitas, and leadership to elevate the agency’s reputation

More details & chat with James

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🌟 NEW Oncrawl x WTSNewsletter series

We’re launching a new 3-part series this December:

The long game: Navigating the content marketing identity crisis, written by Danielle Escaro.

Is blogging really “dead”? Or have we drifted too far from writing for real audiences?

Across 3 quick reads landing in your inbox next month, Danielle explores:

1) Why the “blogging is dead” debate misses the bigger picture

2) How to realign content with what audiences actually need

3) What long-term, audience-first strategy really looks like

Part 1 of the series kicks off next week - right here in WTSNewsletter!

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🚨 10% off WTSMerch for Black Friday!

Get ready to treat yourself because we’re giving YOU 10% off WTSMerch this Black Friday!
​
Whether you’ve been eyeing a hoodie, a tee, or a tote, now’s the moment 👀🛍️
​
Code: TAKE10​
Discount: 10% off all products
Ends: December 2nd, midnight (GMT)

Get your 10% off here!

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If you've made it this far, thank YOU!
​
A reminder that everyone is more than welcome to subscribe.
​
We want to help amplify all the incredible people of marginalised genders in our industry, so the more people who subscribe, the more we'll achieve that as an industry.

Thanks,
Areej, Erin & Himee