Hey Reader,
​
We’re back in your inbox with another dose of WTS goodness 👋🏽✨

​WTSFest Melbourne is officially NEXT WEEK! ✨

We’re so excited to finally meet our incredible Australian WTSers 🇦🇺

This week's edition is packed with insights, events, community contributions, and opportunities.

Thank you to this week's WTSNewsletter sponsors: Metrix.AI, Sitebulb, Screaming Frog, Foundation!

Let's get started! =)

---

Our latest WTSKnowledge

A deep-dive into Local SEO with Claire Carlile - your essential guide to showing up everywhere your audience searches!

Get practical, real world advice from Claire across all things Local SEO, including:

• Boosting local visibility with offline community building
• Optimising and managing Google Business Profiles like a pro
• Navigating rebrands, citations, and competitive brand challenges
• Strengthening your local listings, link building, and NAP consistency
• Understanding how AI, LLMs, and evolving search impact discovery

See Claire's tips & advice

---

Bring Your GEO to the Next Level ​
​[Headline Sponsor: Metrix.AI]

Metrix.AI goes deeper.

It tracks the entire AI Customer Journey by analyzing chat flows instead of isolated prompts and shows how visibility changes across personas including age, gender, language style, tonality and more.

You can identify persona based visibility gaps, see where your brand appears in AI conversations and where it drops out.

Go beyond traditional GEO with:

→ Persona level insights across nine dimensions such as age, gender, tonality and language style

→ Complete AI Customer Journey analysis to uncover real visibility gaps

→ Unlimited projects and clients with flexible daily or weekly plans

🎁 Exclusive for WTS Readers:

• 1 month free access
• 50 prompts per day
• No credit card required & cancels automatically
• Use code: trymetrixWTS (Valid until 31st December, 2025)

Try Metrix.AI free

Share your brand with 8,000+ WTSers - transparent pricing & details.

---

Brilliant work by our brilliant members
​​
1) Allison Reed - JavaScript SEO – How to Optimize SPA Sites for Search Engines and AI​

2) Chima Mmeje - 2026 SEO Trends: Top Predictions from 20 Industry Experts​

3) Crystal Carter - 5 real-world LLMs.txt use cases we should be talking about​

4) Lily Ray - GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search​

5) Roslyn Ayers - How to build and lead a successful remote SEO team1)

---
For future editions, if you’d like to recommend any articles (and yes, you can totally recommend your own work!), fill out this form:

Recommend an Article

---

[TODAY!] The Search Matrix Series Continues...​
​[Spotlight Sponsor: Sitebulb]

Free Technical SEO x AI Training Course
​Inside the Search Matrix - a live series where Sitebulb, DemandSphere & iPullRank reveal tech SEO setup for AI, tracking visibility, optimising your tech SEO for AI.

👉 Join us TODAY at 4pm GMT (11am ET) for Part 2: AI Search Understanding & Measurement!

Part 1 recap (Missed it? No worries - you'll get the replay when you sign up!)

• The journey from traditional SEO to Relevance Engineering
• New technical fundamentals behind AI-driven discovery
• Retrieval-augmented generation (RAG), embeddings & hybrid retrieval models

Today's part 2 will help you:

• Understand latest trends in bot indexing and how LLMs handle your site
• Learn the tools & methods needed to track AI visibility
• Walk away with clear, practical ways to measure AI ranking behaviour

▶️ Get access to the series (it’s FREE!)

⚡ You’ll instantly get Part 1’s replay + today’s link + all future sessions

Our trilogy will conclude on December 3rd with Part 3: Advanced SEO Topics & AI Optimization.

Share your brand with 8,000+ WTSers - transparent pricing & details.

---

Your WTSFest conference countdowns

We'd love to see YOU at one of our upcoming full-day marketing events!
​
​8 days - Melbourne on November 27th, 2025 (🚨 ONLY 4 TIX LEFT!!)
​
​78 days - London on February 5th, 2026 (ONLY 7 STANDARD TIX LEFT!)
​
​169 days - Portland on May 7th, 2026 (29 early bird tix left)

316 days - Philadelphia on October 1st, 2026 (limited early bird tix)

Our WTSFest Hub

Use our Dear Boss template to request budget to attend!

---

Scholarship Tickets for WTSFest London ✨

Our goal is to give away 200 free scholarship tickets for February 5th’s WTSFest London.

Scholarship tickets give free access to connection, education, & opportunities to those who need it most - folks out of work, with no professional development budgets at their company, early in their career, etc.

If cost is standing in your way of attending,

🎟️ Apply for a Scholarship Ticket and you can still join us!

If you’re in a position to help,

💗 Buy a Scholarship Ticket and give someone else the chance to be there.

Apply or support 🫶🏽

We think WTSFest is great, but don't take our word for it - see last year's photo gallery and hear what your network has to say about #WTSFest.

---

Are AI bots secretly crawling your site? 🧩​
​[WTSPartner Feature: Screaming Frog]

As AI bots and LLMs reshape how content is discovered, understanding how they interact with your site has never been more important.

Mark Porter breaks down how to monitor AI bot activity using the Screaming Frog Log File Analyser - helping you uncover:

• Which AI bots are accessing your content
• How often they crawl your key pages
• What their behaviour means for your AI visibility + content exposure

Whether you’re curious about how GPTBot, Claude, or PerplexityBot are crawling your site, or just want to know what’s really happening behind the scenes - this guide is full of practical, actionable insights.

Check your logs here

---

Our latest WTSInterview

Meet Dena Warren!

Dena is an eCommerce SEO specialist with over five years of experience.

She is currently SEO Lead for Techquity, and has worked with both marketing and development agencies supporting a diverse range of eCommerce clients to improve their organic search performance.

Dena is passionate about helping brands grow through practical, data-driven SEO strategies.

Learn more about Dena

---

Job Opening - Director of Client Services
​[WTSNewsletter Job Sponsor: Foundation]

Salary: $85,000-$110,000 per year (based on experience)

Location: Remote (Canadian employee or global contractor)

Details:

→ Lead data-driven content strategies that drive measurable business growth

→ Turn audience insights and performance data into clear, actionable recommendations

→ Collaborate with SEO, Paid Media, and Creative teams to build cohesive, scalable content systems

→ Conduct audits and optimize content programs to close gaps and improve results

→ Present strategy and mentor junior team members with clarity, structure, and analytical rigor

Apply here!

---

WTSMerch to keep you warm ❄️

Rep our community in style while supporting our mission to keep WTS free for all members and stay warm this Winter (if you're in the Northern Hemisphere that is 😅)!

​👕 Crewnecks, hoodies, mugs, totes + more

🌈 Loads of colours and fits

♻️ Sustainable, organic, print-on-demand

🌍 Ships worldwide

💸 Custom pricing in £ / $ / € / C$ / A$

Your support helps us keep building a community where people in tech SEO can connect and grow 🫶🏽

Your WTSMerch Shop ⛄

---

If you've made it this far, thank YOU!
​
A reminder that everyone is more than welcome to subscribe.
​
We want to help amplify all the incredible people of marginalised genders in our industry, so the more people who subscribe, the more we'll achieve that as an industry.

Thanks,
Areej, Erin & Himee