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Only 15 days until WTSFest Melbourne! Time is flying & we can't wait 🇦🇺

This edition is jam packed & we hope you enjoy reading through it.

Thank you to this week's WTSNewsletter sponsors: Metrix.AI, Sitebulb, Siege Media and Flow Agency!

Let's get started! =)

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Our latest WTSKnowledge

A practical framework from Dena Warren on how to future-proof your eCommerce category pages for AI search.

Learn how to:

• Optimise PLPs for visibility in AI Overviews and chat-based tools
• Uncover the role of entities, structure, & intent
• & get a 5-step checklist to make your pages both human- and AI-ready

See Dena's 5-step checklist here

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Bring Your GEO to the Next Level ​
​[Headline Sponsor: Metrix.AI]

Metrix.AI goes deeper.

It tracks the entire AI Customer Journey by analyzing chat flows instead of isolated prompts and shows how visibility changes across personas including age, gender, language style, tonality and more.

You can identify persona based visibility gaps, see where your brand appears in AI conversations and where it drops out.

Go beyond traditional GEO with:

→ Persona level insights across nine dimensions such as age, gender, tonality and language style

→ Complete AI Customer Journey analysis to uncover real visibility gaps

→ Unlimited projects and clients with flexible daily or weekly plans

🎁 Exclusive for WTS Readers:

• 1 month free access
• 50 prompts per day
• No credit card required & cancels automatically
• Use code: trymetrixWTS (Valid until 31st December, 2025)

Try Metrix.AI free

Share your brand with 8,000+ WTSers - transparent pricing & details.

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Brilliant work by our brilliant members
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1) Helen Pollitt - How to document your SEO strategy​

2) Jojo Furnival - How to Make Medical Content Visible in AI Search​

3) Oshen Davidson - How Reddit, YouTube, and LinkedIn Decide Who Wins in AI Search​

4) Rachel Kallison - Rethinking YouTube SEO: Winning Visibility in Google’s AI Overviews​

5) Tracy McDonald - AIO Impact on Google CTR: September 2025 Update​

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For future editions, if you’d like to recommend any articles (and yes, you can totally recommend your own work!), fill out this form:

Recommend an Article

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The Search Matrix Series: Advanced SEO Training for the Age of AI​
​[Spotlight Sponsor: Sitebulb]

​He's Neo 🕶️ of The Search Matrix, and his purpose is to bring you the technical truth behind SEO in the age of AI…​

Zach Chahalis of iPullRank will be kicking off Part 1 of The Search Matrix webinar series TODAY (Nov 12). From crawlability and entity mapping to visibility tracking and optimization, discover how to make your sites truly AI-ready.

Just like The Matrix trilogy, this series is a 3-part exploration of the current (SEO) landscape of code, AI, and complicated concepts.

ICYMI, each live session will be recorded:

• 12 Nov - Definitions, Technical Foundations & Setup
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• 19 Nov - AI Search Understanding & Measurement
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• 3 Dec - Advanced Topics & Optimization

From SEO to Relevance Engineering, learn the theory and practical steps you need to get cited in LLMs.

Forget all the LinkedIn noise, this series will debunk myths and show you the truth. But are you ready to take the red pill?

👉 Secure your spot now (its FREE!)

Share your brand with 8,000+ WTSers - transparent pricing & details.

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Your WTSFest conference countdowns

We'd love to see YOU at one of our upcoming full-day marketing events!
​
​15 days - Melbourne on November 27th, 2025 (🚨 Low tix! 5 left!)
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​85 days - London on February 5th, 2026 (20 standard tix left)
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​176 days - Portland on May 7th, 2026 (29 early bird tix left)

323 days - Philadelphia on October 1st, 2026 (limited early bird tix)

Our WTSFest Hub

Use our Dear Boss template to request budget to attend!

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💥 20 tickets left before WTSFest London prices go up!

Your next career-changing day is waiting at WTSFest London.

On February 5th 2026, hundreds of marketers, SEOs, and community-minded people will fill the Barbican Centre for a day built around learning, belonging, and genuine connection.

You'll leave with:

→ Inspiration from 10 brilliant speakers who’ve been where you are

→ Confidence from real conversations that spark new ideas

→ Memories (and swag!) from 13+ community-forward organisations​

→ & 600+ new people cheering for your success long after the event

WTSFest isn’t just another conference.

It’s YOUR space - where the people who get your work, your challenges, and your ambitions come together to lift each other up.

🎟️ Grab your ticket before prices rise

Don't take our word for it - see last year's photo gallery and hear what your network has to say about #WTSFest.

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Hey content marketers 👋​
​[WTSPartner Feature: Siege Media]

🙏🏽 Please take 3-5 minutes to help us better understand content marketing.
​
WTSPartner, Siege Media, is surveying content marketers - from individual contributors to VPs - to uncover how teams are actually adapting to the AI + creativity era.

The result will be a robust resource to help YOU:

💰 Advocate for budget

⚖️ Balance AI + Human workflows

🔁 Remix your content types for higher ROI

📊 Retool your success KPIs

🎓 Educate your leadership

🏆 Rank everywhere people are searching

Work in content marketing, SEO, or digital strategy? We’d love your input!

3-minute survey this way!

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Your upcoming WTSMeetups!

Connection is one of our WTS community collective career goals.

Our community-member run events are a wonderful way for you to connect with other members, exchange ideas, share successes & challenges, and build relationships.

💻 WTS Freelance Meetup​
Tuesday, November 11th
Hosted by Alyssa Corso & Franzi Dietrich​
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​⭐ [Slack AMA] AI Search Unpacked​
Thursday, November 13th
Hosted by Emina Demiri​
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​🇺🇸 WTS West Coast Connect​
Thursday, November 13th
Hosted by Iquo Inyang​
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​🇨🇦 Canadian WTS Meetup​
Friday, November 14th
Hosted by Natasha Burtenshaw-deVries​
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​🇦🇺 Australian WTS Meetup​
Wednesday, November 19th
Hosted by Briony Cullin​
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​🏠 WTS Inhouse Community Chat​
Thursday, November 20th
Hosted by Anett Pohl​
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​🎉 WTSFest Melbourne Pre-Party (WTSFest Attendees only)​
Wednesday, November 26th
Hosted by StudioHawk​
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​🎟️ WTSFest Melbourne​
Thursday, November 27th
Hosted by Areej AbuAli and Erin Simmons (they/them)​
​
​🤝🏽 WTS Monthly Meet & Greet​
Thursday, November 27th
Hosted by Tory Gray​
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​🏢 WTS Path-Agency Meetup​
Friday, November 28th
Hosted by Ebere Jonathan​
​
​⭕ SEO Circle: Content, Tech, AI & Beyond​
Tuesday, December 2nd
Hosted by Nadia Mojahed​

Head to the pinned message in our #wts-meetups Slack channel for details.

Join us on Slack

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WTSMerch for YOU!

Rep our community in style while supporting our mission to keep WTS free for all members and pick up the perfect holiday gift while you’re at it!

​👕 T-shirts, hoodies, mugs, totes + more

🌈 Loads of colours and fits

♻️ Sustainable, organic, print-on-demand

🌍 Ships worldwide

💸 Custom pricing in £ / $ / € / C$ / A$

​Whether you’re gifting a fellow WTSer or treating yourself, your support helps us keep building a community where people in tech SEO can connect and grow.

Your WTSMerch Shop

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Upcoming WTS Slack AMA (ask me anything)

AI Search can feel like uncharted territory - just when you start to understand it, something new launches. But you don’t have to navigate it alone.

On November 13th (TOMORROW), join us in the WTS Slack #digital-ai channel for an AMA with Emina Demiri, Head of Digital Marketing at Vixen Digital.

💬 How it works

• Drop your questions anytime before or during the AMA
• From 4-5pm GMT, Emina will reply with thoughtful, practical answers

Whether you’re curious about how AI Overviews affect visibility, tracking brand mentions in AI tools, or adjusting your strategy for the rise of LLMs - this AMA is for you. Come with questions, ideas, or just curiosity.

Join us on Slack

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Community Impact Report 2025 🌍

Transparency is at the heart of everything we do at WTS.

Our latest Community Impact Report shares how we’re measuring and improving our impact using the B Corp Certification framework.

It includes everything from benchmarking our progress to setting new goals for growth and accountability.

Read how we’re continuing our journey toward a more transparent and sustainable community.

See Our Progress

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Job Opening - Director of Client Services
​[WTSNewsletter Job Sponsor: Flow Agency]

Salary: €70,000–€90,000 per year (based on experience)

Location: Remote (must be based between CET–EST)

Details:

→ Lead people development across SEO, backlink, and performance marketing teams

→ Oversee Client Services operations: capacity planning, project management, workflow optimisation, internal reviews and sign-offs

→ Ensure projects are delivered on time, within scope, and profitably

→ Elevate team members from executors to strategic growth partners

→ Join weekly leadership meetings, contribute to business strategy, and stay ahead of industry trends (LLMs, AI Search, video, etc.)

Apply here!

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If you've made it this far, thank YOU!
​
A reminder that everyone is more than welcome to subscribe.
​
We want to help amplify all the incredible people of marginalised genders in our industry, so the more people who subscribe, the more we'll achieve that as an industry.

Thanks,
Areej, Erin & Himee