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12 updates, 1 email - your industry at a glance!
Published about 1 month agoΒ β’Β 4 min read
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Weβre gearing up for WTSMelbourne this month and excited for our first edition in Australia! π¦πΊ We can't wait to see some of you there ππ½
A deep dive with Erin into how Googleβs latest moves are reshaping the publisher landscape.
Learn whatβs changed with Google Publisher Center and Discover, how itβs impacting traffic, and what strategies publishers can use to adapt and thrive in this new era.
In mid-October, ChatGPT rolled out a major response update that changed how brands appear in its answers.
Profound analyzed millions of prompts across ChatGPT and other leading answer engines to understand what changed and how it affected brand visibility across categories.
High-level findings from this data:β β 1. The avg. number of brands mentioned per response dropped from 6 to 3.5 β 2. At the same time, average brand visibility fell 31% β 3. The competitive gap between 1st and 10th compressed by 23%.
Learn more about how visibility shifted and why it matters β¬οΈ
Boost Your Brand Visibility in ChatGPT & Google Gemini β β[Spotlight Sponsor: PRNEWS.IO]
β
βPRNEWS.IO helps you do exactly that. Itβs a trusted marketplace that quickly and transparently places your brand in top-ranking media articles like βTop Tools forβ¦β, β10 Best Platforms for Growth in 2025β, & other authoritative publications.
β Why it works:
Listicle articles perform exceptionally well on Google.
AI tools like ChatGPT & Gemini pull info from structured content
Your brand gains visibility in search results & AI-generated answers
This isnβt a one-time campaign β your company stays in articles that users and AI rely on, delivering a long-term marketing advantage.
We'd love to see YOU at one of our upcoming full-day marketing events! β β21 days - Melbourne on November 27th, 2025 (π¨ Low tix! 6 left!) β β92 days - London on February 5th, 2026 (28 standard tix left) β β183 days - Portland on May 7th, 2026 (29early bird tix left)
330 days - Philadelphia on October 1st, 2026 (limited early bird tix)
Tianna is an SEO strategist and founder of SMB Marketing.
Known for her signature approach to uncovering keyword opportunities, she focuses on high-impact phrases with strong intent and low competition that actually drive conversions, not just traffic.
With over 11 years of experience, Tianna helps small business owners cut through the noise of AI-generated content by using storytelling and smart keyword strategy to get found by the right audience at the right time.
Whether via this weekly newsletter, a connection made, an opportunity opened, helpful knowledge given - please consider helping us keep WTS sustainable & free for members!
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Your support helps us keep building a space where people in tech SEO can connect and grow together.
AI Search can feel like uncharted territory - just when you start to understand it, something new launches. But you donβt have to navigate it alone.
On November 13th, join us in the WTS Slack #digital-ai channel for an AMA with Emina Demiri, Head of Digital Marketing at Vixen Digital.
π¬ How it works
Drop your questions anytime before or during the AMA
From 4-5pm GMT, Emina will reply with thoughtful, practical answers
Whether youβre curious about how AI Overviews affect visibility, tracking brand mentions in AI tools, or adjusting your strategy for the rise of LLMs - this AMA is for you. Come with questions, ideas, or just curiosity.
If you've made it this far, thank YOU! β A reminder that everyone is more than welcome to subscribe. β We want to help amplify all the incredible people of marginalised genders in our industry, so the more people who subscribe, the more we'll achieve that as an industry.
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