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We’re gearing up for WTSMelbourne this month and excited for our first edition in Australia! 🇦🇺 We can't wait to see some of you there 👋🏽

Thank you to this week's WTSNewsletter sponsors: Profound, PRNEWS.IO, and Prerender.io!

Let's get started! =)

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Our latest WTSKnowledge

A deep dive with Erin into how Google’s latest moves are reshaping the publisher landscape.

Learn what’s changed with Google Publisher Center and Discover, how it’s impacting traffic, and what strategies publishers can use to adapt and thrive in this new era.

Discover what's changed

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ChatGPT update: less brand mentions & tougher competition ​
​[Headline Sponsor: Profound]

In mid-October, ChatGPT rolled out a major response update that changed how brands appear in its answers.

Profound analyzed millions of prompts across ChatGPT and other leading answer engines to understand what changed and how it affected brand visibility across categories.

High-level findings from this data:​
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1. The avg. number of brands mentioned per response dropped from 6 to 3.5
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2. At the same time, average brand visibility fell 31%
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3. The competitive gap between 1st and 10th compressed by 23%.

Learn more about how visibility shifted and why it matters ⬇️

ChatGPT's October update

Share your brand with 8,000+ WTSers - transparent pricing & details.

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Brilliant work by our brilliant members
​​
1) Aimee Peake - How We Used Screaming Frog’s AI Integration to Audit 30,000+ Pages for an Enterprise Account​

2) Despina Gavoyannis - AI Visibility Audit: How to Measure Your Brand’s Presence in AI Search​)​

3) Lidia Infante - What Is Headless SEO?

4) Paula Gonzalez - 3 SEO Pillars That Will Future-Proof Your Organic Growth​

5) Reilly Phelps - Unlocking Advanced SEO Insights & Efficiency with RStudio​

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For future editions, if you’d like to recommend any articles (and yes, you can totally recommend your own work!), fill out this form:

Recommend an Article

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Boost Your Brand Visibility in ChatGPT & Google Gemini ​
​[Spotlight Sponsor: PRNEWS.IO]

​PRNEWS.IO helps you do exactly that. It’s a trusted marketplace that quickly and transparently places your brand in top-ranking media articles like “Top Tools for…”, “10 Best Platforms for Growth in 2025”, & other authoritative publications.

✅ Why it works:

• Listicle articles perform exceptionally well on Google.
• AI tools like ChatGPT & Gemini pull info from structured content
• Your brand gains visibility in search results & AI-generated answers

This isn’t a one-time campaign — your company stays in articles that users and AI rely on, delivering a long-term marketing advantage.

✅ How it works:
​Watch short video guide and see how it’s done.
​
​ 🔗 Create your account on PRNEWS.IO to explore new, fast, and transparent ways to boost your brand — no red tape, just results.

👉 Learn more

Share your brand with 8,000+ WTSers - transparent pricing & details.

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Your WTSFest conference countdowns

We'd love to see YOU at one of our upcoming full-day marketing events!
​
​21 days - Melbourne on November 27th, 2025 (🚨 Low tix! 6 left!)
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​92 days - London on February 5th, 2026 (28 standard tix left)
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​183 days - Portland on May 7th, 2026 (29 early bird tix left)

330 days - Philadelphia on October 1st, 2026 (limited early bird tix)

Our WTSFest Hub

Use our Dear Boss template to request budget to attend!

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Our latest WTSInterview

Meet Tianna Mamalick!

Tianna is an SEO strategist and founder of SMB Marketing.

Known for her signature approach to uncovering keyword opportunities, she focuses on high-impact phrases with strong intent and low competition that actually drive conversions, not just traffic.

With over 11 years of experience, Tianna helps small business owners cut through the noise of AI-generated content by using storytelling and smart keyword strategy to get found by the right audience at the right time.

Learn more about Tianna here!

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Prerender.io's community-led AI visibility & impact tool​
​[WTSPartner Feature: Prerender.io]

Prerender.io is committed to building tools that improve your visibility and increase business impact.

We want your voice in helping to shape a product built with the SEO community, not just for it.

Our AI visibility tool is a new way for SEOs & marketers to understand how their brands appear in AI-powered search:

• Which pages AI models actually crawl
• Where your brand is cited (or missed) in AI answers
• Where optimization opportunities lie
• How your AI visibility ties to ROI

Your feedback will define which features matter most and make AI visibility more transparent and actionable for everyone.

👉 Take 10-minutes to try the prototype & share your feedback.

Help influence YOUR AI visibility tool

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Buy us a coffee ☕

Has WTS helped you?

Whether via this weekly newsletter, a connection made, an opportunity opened, helpful knowledge given - please consider helping us keep WTS sustainable & free for members!

Four ways to support:

• £5 for ☕
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Your support helps us keep building a space where people in tech SEO can connect and grow together.

Grab us a coffee

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Upcoming WTS Slack AMA (ask me anything)

AI Search can feel like uncharted territory - just when you start to understand it, something new launches. But you don’t have to navigate it alone.

On November 13th, join us in the WTS Slack #digital-ai channel for an AMA with Emina Demiri, Head of Digital Marketing at Vixen Digital.

💬 How it works

• Drop your questions anytime before or during the AMA
• From 4-5pm GMT, Emina will reply with thoughtful, practical answers

Whether you’re curious about how AI Overviews affect visibility, tracking brand mentions in AI tools, or adjusting your strategy for the rise of LLMs - this AMA is for you. Come with questions, ideas, or just curiosity.

Join us on Slack

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If you've made it this far, thank YOU!
​
A reminder that everyone is more than welcome to subscribe.
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We want to help amplify all the incredible people of marginalised genders in our industry, so the more people who subscribe, the more we'll achieve that as an industry.

Thanks,
Areej, Erin & Himee