Hey Reader,
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Thanks for allowing us into your inbox!

We had a wonderful time last week meeting community members at brightonSEO!

Thank you to this week's WTSNewsletter sponsors: Profound, PRNEWS.IO, Prerender.io, & open role from Why We Buy!

Let's get started! =)

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Our latest WTSKnowledge

A full recap of Erin Simmons' talk last week at brightonSEO!

Learn why trust comes before visibility, how to build trust, & how community is the key to unlocking sustainable organic growth.

Why trust > visibility

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Get Profound for $99 / month​
​[WTSNewsletter Headline Sponsor: Profound]

Profound is now available at our lowest price ever, $99/month.

Every brand, from bootstrapped startups to global enterprises, can use Profound to monitor their AI visibility and build content workflows.

• Track your visibility in ChatGPT, Perplexity, AIO, Claude & more
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• See how AI crawlers interact with your website
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• Improve how often your domain is cited in AI answers

Profound for $99 / month

Share your brand with 8,000+ WTSers - transparent pricing & details.

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Brilliant work by our brilliant members
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1) Aleyda Solis - The Best of Published Decks from the Latest BrightonSEO

2) Elizabeth Pokorny - Does AI Favor Translated Content? (+1.3 Million Citations Analyzed)

3) Chandler Sullivan - How to Fix Common Grammar & Structure Mistakes That Impact AI Search Visibility

4) Lyndsie Jones - Feed the Algorithm: Why Reviews Are AI’s Favorite Snack

5) Miracle Inameti-Archibong - How to Be an Effective SEO Mentor

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For future editions, if you’d like to recommend any articles (and yes, you can totally recommend your own work!), fill out this form:

Recommend an Article

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Building links that actually move the needle 🔗​
​[WTSNewsletter Spotlight Sponsor: PRNEWS.IO]

We all know — not every backlink is worth your crawl budget. That’s why PRNEWS.IO’s Link Wheel Service focuses on quality and relevance.

You drop the URL you want to boost. We quote it across three vetted domains (DR 20+, TrustRank 0.5+), creating a clean, contextual link wheel that strengthens your article’s topical authority and visibility.

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If you’re running content campaigns and need measurable link equity without manual outreach, this tool saves time and delivers SEO impact.

👉 Learn more

Share your brand with 8,000+ WTSers - transparent pricing & details.

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Your WTSFest conference countdowns

We'd love to see YOU at one of our upcoming full-day marketing events!
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​28 days - Melbourne on November 27th, 2025 (🚨 Low tix! 8 left!)
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​99 days - London on February 5th, 2026 (Full agenda live)
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​190 days - Portland on May 7th, 2026 (30 early bird tix left)

337 days - Philadelphia on October 1st, 2026 (limited early bird tix)

Our WTSFest Hub

Use our Dear Boss template to request budget to attend!

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💥 Secure your WTSFest London ticket before prices go up!

Your next career-changing day is waiting at WTSFest London.

On February 5th, 2026, hundreds of marketers, SEOs, and community-minded people will fill the Barbican Centre for a day built around learning, belonging, and genuine connection.

You'll leave with:

• Inspiration from 10 brilliant speakers who’ve been where you are
• Confidence from real conversations that spark new ideas
• Memories (and swag!) from 13+ community-forward organisations
• & 600+ new people cheering for your success long after the event

WTSFest isn’t just another conference.

It’s YOUR space - where the people who get your work, your challenges, and your ambitions come together to lift each other up.

🎟️ Grab your ticket before prices rise

Don't take our word for it - see last year's photo gallery and hear what your network has to say about #WTSFest.

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Get found beyond Google​
​[WTSPartner Feature: Prerender.io]

Most AI crawlers can’t render JavaScript-heavy websites, meaning your site might be invisible to ChatGPT, Claude, and Perplexity.
​
Our WTS Partner, Prerender.io, has created a free AI Visibility Playbook to help you understand why LLMs skip over sites like yours, and how to fix it!
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​Inside, you’ll learn:​
✨How AI search really works
✨Traditional SEO vs. AI visibility
✨AI crawlers vs. Googlebot
✨Visibility metrics that matter
✨Checklist for AI readiness
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AI-driven search is already reshaping how people find answers! Make sure your content is part of tomorrow’s results 🌐

Your free AEO ebook this way!

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WTSMerch for YOU!

Rep our community in style while supporting our mission to keep WTS free for all members!​
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👕 T-shirts, hoodies, mugs, totes + more
🌈 Loads of colours and fits to choose from
♻️ Sustainable, organic, print-on-demand
🌍 Ships worldwide
💸 Custom pricing (£, $, €, C$, A$ - just hit the currency button top right)
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Your support helps us keep building a space where people in tech SEO can connect and grow together.

Your WTSMerch shop

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Job Opening - Head of Content & Growth​
​[WTSNewsletter Job Sponsor: Why We Buy]

Salary: $110,000 CAD + performance bonuses

​Details:

• 4+ years in content marketing, growth marketing, media, etc
• Grow subscribers, optimize revenue, build systems & manage team
• Flexible schedule (results > hours logged) & 3 weeks paid vacation

💜 Please add 'Referred by: Women in Tech SEO' in your application!

Details & see how to apply here!

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If you've made it this far, thank YOU!
​
A reminder that everyone is more than welcome to subscribe.
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We want to help amplify all the incredible people of marginalised genders in our industry, so the more people who subscribe, the more we'll achieve that as an industry.

Thanks,
Areej & Erin