Hey Reader,
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Thanks for joining us for our 120th edition of WTSNewsletter!

Our new About Us page is LIVE! 🎉

We’re so excited to share the story behind WTS: our mission, journey, and the brilliant people who make it all possible. Thank you to Himee Senanayake for helping us [finally] get this live and Tasmin Lofthouse for writing the copy!

Thank you to this week's WTSNewsletter sponsors: Profound, Uberall, & AirOps!

Let's get started! =)

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Our latest WTSKnowledge

A recap of Alice Rowan's Slack AMA that answers your burning freelancing questions!

Get practical advice based on Alice's real experience across things like:

• Getting started as a freelancer
• Finding & working with clients
• Pricing & scoping projects
• Managing your time & workload
• Navigating challenges & growth

Find your freelancing flow

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Get Profound for $99 / month​
​[WTSNewsletter Headline Sponsor: Profound]

Profound is now available at our lowest price ever, $99/month.

Every brand, from bootstrapped startups to global enterprises, can use Profound to monitor their AI visibility and build content workflows.

• Track your visibility in ChatGPT, Perplexity, AIO, Claude & more
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• See how AI crawlers interact with your website
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• Improve how often your domain is cited in AI answers

Profound for $99 / month

Share your brand with 8,000+ WTSers - transparent pricing & details.

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Brilliant work by our brilliant members
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1) Amy Hourigan - Meta Andromeda Update 2025: How to Fix Your Meta Ads

2) Hannah Masters - Maximising the click: the two-way relationship between SEO & UX

3) Margarita Loktionova - Do Backlinks Still Matter in AI Search? Insights from 1,000 Domains

4) Nazanin Teymoori - UX for Technical SEO: Optimizing Core Web Vitals & Mobile-First Indexing

5) Rebecca Yu - How to Communicate Site Migration to Clients

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For future editions, if you’d like to recommend any articles (and yes, you can totally recommend your own work!), fill out this form:

Recommend an Article

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Our latest WTSInterview

Meet Britt Hyatt!

Britt is a Web designer. SEO strategist. Pop culture enthusiast.

She is the founder of Pop Impact™, where bold, purpose-driven websites aren’t just pretty, they perform.

With 15+ years of experience, her team helps creative entrepreneurs build online spaces that get seen, get results, and give back.

Meet Britt

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5-minute health check for your local marketing​
​[WTSNewsletter Spotlight Sponsor: Uberall]

AI systems like Google and ChatGPT are now deciding which businesses get found, trusted, and chosen.

Location Performance Optimization (LPO) helps brands align the signals that people trust and the structured data that AI rewards.

In just 5–10 minutes, you’ll get:

• A comprehensive analysis of your strategy across the four LPO pillars.
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• A personalized 30-, 60-, and 90-day action plan with AI-powered recommendations.
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• To see how well your locations are sending the signals AI and what customers need - and where to strengthen those signals.

Discover your local performance maturity

Share your brand with 8,000+ WTSers - transparent pricing & details.

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Your WTSFest conference countdowns

We'd love to see YOU at one of our upcoming full-day marketing events!
​
​35 days - Melbourne on November 27th, 2025 (10 tix left)
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​106 days - London on February 5th, 2026 (Speakers now live!)
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​197 days - Portland on May 7th, 2026 (30 early bird tix left)

344 days - Philadelphia on October 1st, 2026 (early bird tix now live!)

Our WTSFest Hub

Use our Dear Boss template to request budget to attend!

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See you at brightonSEO tomorrow!

Join other WTSers at brightonSEO!

Here are all the ways you can catch up with your WTS community:

💙💜💗 WTS Meet & Greet
​Join us at the Brighton Centre right after the final talk. Come meet friendly faces and connect with conference buddies.

We'll have our own space, no RSVP, just show up, drinks are thanks to the brightonSEO team, we always take a big group photo! All details here.

Thu 23 Oct, 2025 | 06:00 PM - 07:00 PM | 2Bar (beside Auditorium 2)

Add WTS Meet & Greet to your calendar:

📍 Find us at our mini stand
​We’ll have a cosy WTS meeting point up stairs towards the west bar!

Use this as a meeting spot - stop by anytime to say hi to each other, find a conference buddy, or grab a quick breather between talks.

👋 Say "hi" and thank WTSPartners exhibiting
​Our partners exhibiting at BrightonSEO include DemandSphere, Majestic, Oncrawl, Prerender, Profound, Screaming Frog, SE Ranking, Seeker Digital, Sitebulb, STAT, Uberall, Yoast.

Make sure to stop by their stands and show some WTS love!

🤝 Community-led meetups​
WTS members are running their own side events too:

• Josephine Rudolf & Tina Reis - Area DACH Meet-up
• Sarah McDowell & Tazmin Suleman - The SEO Mindset & Search with Candour Podcast Live
• Chima Mmeje - FCDC's AI Automation Party

💜 WTS MD, Erin Simmons' talk on community & organic growth
​Join Erin to learn how to build lasting visibility that doesn't vanish with the next algorithm update.

Thu 23 Oct, 2025 | 03:20 PM | Auditorium 2

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In-Person NYC hackathon at the intersection of AI & content​
​[WTSPartner Feature: AirOps]

This is event for builders who spend the day tackling real AI workflow challenges and CMOs exploring new roles (content engineers, AI strategists), embedding AI into your team, & figuring out which KPIs matter most.

🗓️ Wednesday, October 29th 2025 | 9AM - 8PM
📍 City Vineyard / New York City

Here’s what you’re in for:

• Work through problem pitches from real companies
• Team up with other top builders + mentors
• Demo your project in front of CMOs and industry leaders
• Compete for money and prizes
• Breakfast, lunch, & an awards ceremony reception!

All participants will receive $500 worth of AirOps credits to keep building future workflows!

More details & save your spot

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☕ Buy us a coffee

Has WTS helped you? Whether via this weekly newsletter, a connection made, an opportunity opened, helpful knowledge given - please consider joining our Buy Us a Coffee program to help keep WTS sustainable and free for members!
​
Four ways to support:

• £5 for ☕
• £5 x [your choice] for ☕☕+
• £10 per month ongoing supporter member
• £100 per year ongoing supporter member

Grab us a coffee

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If you've made it this far, thank YOU!
​
A reminder that everyone is more than welcome to subscribe.
​
We want to help amplify all the incredible people of marginalised genders in our industry, so the more people who subscribe, the more we'll achieve that as an industry.

Thanks,
Areej & Erin