Eleni Tarantou breaks down everything you didn’t know you needed about XML sitemaps. She discusses everything from how to keep them fresh and efficient, to creative ways they can strengthen canonical signals, uncover orphan pages, and even help with competitor analysis 👀 If you’ve ever managed (or dreamed of managing!) large scale sites with millions of pages, this is a must read!
Be found everywhere your customers look with Site Intelligence [WTSNewsletter Headline Sponsor: Semrush]
Search visibility isn’t just about rankings, but being found everywhere your customers look.
With AI platforms reshaping discovery - ensuring your website is crawlable, compliant, and accessible at scale has never been more crucial. Site Intelligence by Semrush Enterprise empowers teams to stay ahead with scalable crawling, flexible monitoring, and smart prioritization powered by the industry’s largest SEO database. From compliance audits to accessibility checks, unite everything you need to keep your website high-performing across Google, AI platforms, and beyond.
We'd love to see YOU at one of our upcoming full-day marketing events! 42 days - Melbourne on November 27th, 2025 (18 tix left) 112 days - London on February 5th, 2026 (Speakers now live!) 204 days - Portland on May 7th, 2026 (30 early bird tix left)
351 days - Philadelphia on October 1st, 2026 (7 super early bird tix left)
💜 WTS MD, Erin Simmons' talk on community & organic growth Join Erin to learn how to build lasting visibility that doesn't vanish with the next algorithm update.
Thu 23 Oct, 2025 | 03:20 PM | Auditorium 2
🎙️ Understanding your most important audience segments [WTSPartner Feature: Profound]
Profound’s latest guide breaks down how to move beyond guesswork and build audience personas grounded in real data.
Learn how to identify your most valuable segments and use those insights to shape content, messaging, and strategy that truly resonates.
A clear, practical read for anyone looking to make personas actually work.
Local SEO can feel like a puzzle - just when you think you’ve figured it out, something shifts again. But you don’t have to troubleshoot it alone!
On October 29th, join us in the WTS Slack #seo-local channel for an AMA with Claire Carlile, Local Visibility Expert at Whitespark.
💬 How it works
Drop your questions anytime before or during the AMA
For 1 hour, Claire will reply with thoughtful, practical answers
Whether you’re wrestling with suspended Google Business Profiles, confused by disappearing data, or want to sharpen your Local SEO strategy - this AMA is for you. Come with questions, ideas, or just curiosity.
If you've made it this far, thank YOU! A reminder that everyone is more than welcome to subscribe. We want to help amplify all the incredible people of marginalised genders in our industry, so the more people who subscribe, the more we'll achieve that as an industry.
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Women in Tech SEO: WTSNewsletter
Written by WTS community members, read by everyone.
Get the latest SEO & marketing insights, updates & news directly to your inbox every Wednesday.
Hey Reader, Inside this week’s newsletter you'll find: Brilliant community insights on AI visibility, audience research, and customer-led content strategy Recap of our Tech SEO Slack AMA with Tory Gray & Patrick Hathaway Practical workflows for turning customer reviews into smarter content ideas by Catherine Kim WTSFest Portland’s 2-month countdown! & announcing our newest WTSTalk 👀 Thank you to this week's WTSNewsletter sponsors: Semrush, Yoast, Prerender & withFrontier & a reminder to join...
Hey Reader,We've got lots of WTSFest updates for you today! 🎤 Portland speaker line-up is live! ▶️ London's talks are available on-demand 🦅 Philadelphia early bird (or should we say early eagles) are almost gone! 👀 London 2027 super early bird now available Let's get started.. 🎤 Meet our WTSFest Portland speakers! Explore the full agenda Dana DiTomaso (She/Her) - President, Kick PointFrom Data Dump to Decisions: Using AI to Interpret Your AnalyticsAlyssa Corso (She/Her) - SEO Consultant &...
Hey Reader, Inside this week’s newsletter you'll find: Brilliant work from our members on AI Overviews, e-commerce, Reddit as an AI visibility lever, and SEO tips for 2026. Breaking down AI SEO myths with Dawn Anderson Kicking off our new series on AI prompt tracking. WTSFest updates (+ Portland pups 🐶) & community moments 💗 Thank you to this week's WTSNewsletter sponsors: Profound, Microsoft Advertising & Search n' Stuff Let's get started! Brilliant work by our brilliant members1) Amanda...
