Eleni Tarantou breaks down everything you didn’t know you needed about XML sitemaps. She discusses everything from how to keep them fresh and efficient, to creative ways they can strengthen canonical signals, uncover orphan pages, and even help with competitor analysis 👀 If you’ve ever managed (or dreamed of managing!) large scale sites with millions of pages, this is a must read!
Be found everywhere your customers look with Site Intelligence [WTSNewsletter Headline Sponsor: Semrush]
Search visibility isn’t just about rankings, but being found everywhere your customers look.
With AI platforms reshaping discovery - ensuring your website is crawlable, compliant, and accessible at scale has never been more crucial. Site Intelligence by Semrush Enterprise empowers teams to stay ahead with scalable crawling, flexible monitoring, and smart prioritization powered by the industry’s largest SEO database. From compliance audits to accessibility checks, unite everything you need to keep your website high-performing across Google, AI platforms, and beyond.
We'd love to see YOU at one of our upcoming full-day marketing events! 42 days - Melbourne on November 27th, 2025 (18 tix left) 112 days - London on February 5th, 2026 (Speakers now live!) 204 days - Portland on May 7th, 2026 (30 early bird tix left)
351 days - Philadelphia on October 1st, 2026 (7 super early bird tix left)
💜 WTS MD, Erin Simmons' talk on community & organic growth Join Erin to learn how to build lasting visibility that doesn't vanish with the next algorithm update.
Thu 23 Oct, 2025 | 03:20 PM | Auditorium 2
🎙️ Understanding your most important audience segments [WTSPartner Feature: Profound]
Profound’s latest guide breaks down how to move beyond guesswork and build audience personas grounded in real data.
Learn how to identify your most valuable segments and use those insights to shape content, messaging, and strategy that truly resonates.
A clear, practical read for anyone looking to make personas actually work.
Local SEO can feel like a puzzle - just when you think you’ve figured it out, something shifts again. But you don’t have to troubleshoot it alone!
On October 29th, join us in the WTS Slack #seo-local channel for an AMA with Claire Carlile, Local Visibility Expert at Whitespark.
💬 How it works
Drop your questions anytime before or during the AMA
For 1 hour, Claire will reply with thoughtful, practical answers
Whether you’re wrestling with suspended Google Business Profiles, confused by disappearing data, or want to sharpen your Local SEO strategy - this AMA is for you. Come with questions, ideas, or just curiosity.
If you've made it this far, thank YOU! A reminder that everyone is more than welcome to subscribe. We want to help amplify all the incredible people of marginalised genders in our industry, so the more people who subscribe, the more we'll achieve that as an industry.
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Hey Reader,Thank you for allowing us into your inbox this week! We had a BLAST at WTSFest Melbourne and we're so grateful to every person who made this possible. We've loved seeing your posts from the event, so keep them coming! Up next: WTSFest London 2026!Speakers just announced: WTSFest Portland 2026! Relive the magic of WTSFest Melbourne here. Thank you to this week's WTSNewsletter sponsors: Conductor, Moz/STAT, & Freddie Chatt Let's get started! =) Our latest WTSInterview Meet Eleni...
Hey Reader,We’ve landed in your inbox once again with a brand-new round of industry updates, community happenings, open roles, & BLACK FRIDAY DEALS! 👋🏽✨ The countdown is officially over - WTSFest Melbourne is TOMORROW! Thank you to this week's WTSNewsletter sponsors: Conductor, AirOps, & withFrontier Let's get started! =) Our latest WTSKnowledge A practical guide from Meriem Nacer on why product feeds deserve a front-row seat in your search strategy, and how to optimise them for both PPC &...
Hey Reader,We’re back in your inbox with another dose of WTS goodness 👋🏽✨ WTSFest Melbourne is officially NEXT WEEK! ✨ We’re so excited to finally meet our incredible Australian WTSers 🇦🇺 This week's edition is packed with insights, events, community contributions, and opportunities. Thank you to this week's WTSNewsletter sponsors: Metrix.AI, Sitebulb, Screaming Frog, Foundation! Let's get started! =) Our latest WTSKnowledge A deep-dive into Local SEO with Claire Carlile - your essential...
