Hey Reader,
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Happy October & thanks for joining us this week!

🥨 We're less than a week out from WTSFest Philadelphia and enjoying our time on the east coast - eating at all the American restaurants we don't have in the UK, shopping in massive grocery stores, & counting down the days until we get to join 200 WTSers in Philly!

We have 14 tickets left if you'd like to join us, we'd love to see you there 💜

Thank you to this week's WTSNewsletter sponsors: Freddie Chatt, Oncrawl, & iPullRank​

Let's get started! =)

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Poorna Bell joins us at WTSFest London!

We're so excited to announce the brilliant Poorna Bell will be taking our WTSFest London stage!

Two chapters in to Poorna's book, 'Stronger', Areej knew we had to bring Poorna to o​ur community's flagship event in London. After a few months of emails, it's locked in!

An award winning journalist, published author, influencer and public speaker, Poorna is a champion for women, wellness and fitness, mental health, diversity and inclusion.

In our closing fireside chat hosted by Hannah Smith, Poorna reflects on redefining strength, navigating imposter syndrome - especially for those from marginalised backgrounds - and leading with authenticity.

Together, they’ll open up a conversation about resilience, self-belief, and the power of wanting more - reminding us that each of us deserves to take up space and shape new possibilities.

Explore WTSFest London

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Ecommerce SEO bootcamp 2.0​
​[WTSNewsletter Headline Sponsor: Freddie Chatt]

Learn Ecommerce SEO with a proven, no-fluff playbook.

The Ecommerce SEO Bootcamp gives you actionable lessons, templates, and SOPs to grow organic revenue fast.

Built for in house teams and agencies - covering keyword clustering, long-tail collections, internal linking, AI search visibility and everything in-between.

Enrolment is open now (limited window).

Price: £297

If you run a store or agency, this course pays for itself in one well-executed collection build or content cluster.

Join the Ecommerce SEO bootcamp

Share your brand with 8,000+ WTSers - transparent pricing & details.

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Brilliant work by our brilliant members
​​
1) Aleksandra Beka Jovičić - How I Created My LinkedIn Content Buckets and What I Use Them For​

2) Giulia Panozzo - How to Analyze Behavioral Data for Search​

3) Janaina Barreto-Romero - Mastering JavaScript SEO: Leveraging pre-rendering and log analysis for optimal indexing​

4) Motoko Hunt - The global E-E-A-T gap: When authority doesn’t travel​

5) Raquel González - Naver vs. Google: Key differences between both search engines​

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For future editions, if you’d like to recommend any articles (and yes, you can totally recommend your own work!), fill out this form:

Recommend an Article

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Our latest WTSKnowledge

In a recent WTS Slack AMA, Hannah answered WTSer's questions on all things pitching to speak!

From choosing the right conferences, to finding your unique talk angle, to overcoming imposter syndrome.

Hannah has spent nearly two decades in marketing, starting in offline marketing before moving into paid search, technical SEO, and ultimately specialising in creative content.
​
​We’ve pulled together key takeaways to help you:

🌟 Craft pitches that stand out
🌟 Build your confidence
🌟 Help you land your dream speaking gig

Your pitch to speak playbook

Feeling inspired? WTSFest Portland 2026 speaker pitches are OPEN and we'd love to see YOU on our stage!

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Oncrawl Blog, redesigned for YOU to find SEO answers faster​
​[WTSNewsletter Spotlight Sponsor: Oncrawl]

Have you noticed the Oncrawl blog has a new look?

It’s still packed with the quality SEO insights you know, but now it’s easier to find the answers you need.

Here’s what’s new:​
→ A streamlined navigation that helps you get to solutions faster
→ Content organized around the real SEO and AI challenges marketers face
→ A clean, modern interface that keeps the focus on content
→ A mobile-optimized experience for learning on the go

With over 500+ articles as well as free e-books and case studies, the Oncrawl blog is a great resource when you're looking for SEO answers.

Find your SEO answers & insights, faster

Share your brand with 8,000+ WTSers - transparent pricing & details.

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Your WTSFest conference countdowns

We'd love to see YOU at one of our upcoming full-day marketing events!
​
​6 days - Philadelphia on October 7th, 2025 (14 tix left!!!)
​
​57 days - Melbourne on November 27th, 2025 (26 tix left)
​
​127 days - London on February 5th, 2026 (31 early bird tix left)
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​218 days - Portland on May 7th, 2026 (30 early bird tix left)

Our WTSFest Hub

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Senior Content Strategist​
​[WTSNewsletter Job Sponsor: iPullRank (& wonderful WTSFest Philly scholarship sponsor!)]

Details:

• 6-8 years of experience
• Lead full-funnel content strategy
• Drive performance through data
• Collaborate across marketing functions

Salary: $90k - $110k

Location: Hybrid or Remote (United States)

Details & application

Share your role with 8,000+ WTSers - transparent pricing & details.

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Help keep WTS free for members (& look good doing it!)

Help amplify your WTS community and support us in our mission to keep it free for all members!

We're back with another round of limited edition WTSMerch for YOU!

• Custom pricing: £, $, €, C$ A$ (click currency button top right)
• Worldwide shipping
• Sustainable, organic, print-on-demand products
• Full WTS logo this time! (much requested!)
• Lots of colours and variations when you click through each product

Support your WTS community

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If you've made it this far, thank YOU!
​
A reminder that everyone is more than welcome to subscribe.
​
We want to help amplify all the incredible people of marginalised genders in our industry, so the more people who subscribe, the more we'll achieve that as an industry.

Thanks,
Areej & Erin