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8 industry updates, 1 open job role & 7 events for YOU
Published 3 days agoΒ β’Β 6 min read
Hey Reader,
We're squeezing a lot into this week's newsletter! π
From wonderful new resources shared by our members to last-minute opportunities (looking at you, WTSFest London speaker pitches π), plus brand new WTSTalks, upcoming events and plenty of ways to get involved.
The future of AI brand visibility starts here ββ[Headline Sponsor: Semrush]
1,000+ marketers. 100+ sessions. 80+ experts.
The one-day event to accelerate your marketing career.
Why attend:
Disruptive keynotes β Spotlight brings together the brightest minds and biggest brands in the industry (OpenAI, Google, G2, and more) across two keynote stages. β
Practical masterminds β Join our no-BS, 50-min roundtables to get exclusive facetime with your industry experts of choice. β
Hands-on workshops β Designed for ambitious marketers who want to test new skills, playbooks, and tactics. β
Expo area β Take the strategies you hear on stage and connect with the people and platforms that help you deliver them. β
Networking β Meet the people whoβve cracked your biggest problems in a fun, low-pressure atmosphere. β
Interactive experiences β Mingle with your peers in a karaoke elevator, at creative snack stations, a meme museum, and more.
Through examples from their own work, theyβll demonstrate how AI agents can automate repetitive marketing, community and business tasks, while sharing workflows & ideas you can adapt to your role.
Youβll leave with:β β Real-world examples of AI agents in action β A practical understanding of which tasks are suitable for automation β Actionable ideas for building agents that save time and improve how you work
The session will feature three 20-minute talks, followed by 15 minutes of live Q&A.
π Tuesday 8th September βπ 4pm BST (11am EDT)
Thinking about your first marketing role, moving agency or in-house, changing disciplines, or stepping into leadership?
Join Helen Pollitt and James Congdon for a live Career AMA in #general-career on the WTS Slack covering: in-demand skills, CVs, interviews, salary negotiations and more.
86% of AI citations come from sources brands can influence.
Join Francesca Belmer to learn how AI cross-checks your claims against third-party sources & how turning broad claims into specific, credible expertise can improve your visibility.
Rankings donβt reveal your true SERP visibility β[Spotlight Sponsor: STAT Search Analytics]
Traditional rank tracking tells you what order results appear in on a SERP, but it doesnβt tell you if searchers are actually seeing you. Because todayβs SERPs are constantly shifting, pixel position tracking has become essential for revealing your true visibility.
To help you navigate the evolving search landscape, our friends at STAT Search Analytics have broken down what pixel position tracking is, why rank alone misses the full picture, and how you can use pixel data to sharpen your SEO strategy.
Check out their full blog post (and dive deeper into SERP visibility with their webinar linked within) to see how visible your site really is.
Share Your AI Search Insights π βHelp shape the 2026 SEOFOMO State of AI Search Optimization report.
β
The survey takes less than five minutes and will help build a clearer picture of the AI search trends and challenges facing our industry. Results will be published openly and for free at the end of August.
By taking part, you could also win an SEOFOMO hoodie, cup or access to tools including Semrush, Similarweb, Sitebulb, Screaming Frog and more.
π Survey closes: 27 August 2026β π Winner announced: 28 August 2026
Shweta is an SEO and content strategist based in the UK.
With an MBA, a strong background in sales and traditional marketing, and experience in academia as a qualified Assistant Professor, she brings a practical, people-first approach to digital growth.
After moving to the UK, she transitioned into digital marketing, upskilling from the ground up and building hands-on experience across SEO, content strategy, paid media and AI-assisted workflows.
Today, she works at the intersection of SEO, content and AI, helping brands create content that is structured, useful and built around real audience needs.
We end the day with two sessions designed to help you invest in the person behind the job title.
π‘ Melissa Sierra shares a practical framework for building influence, increasing your visibility, and shaping a career that's driven by purpose, not just promotions.
π‘ Heather Hamilton explores why progress beats perfection every time, offering practical ways to stop overthinking, make confident decisions & keep moving forward.
& when the talks finish, the conversations don't. β Join us for our After Party! We'll be at the same lovely venue Convene, so you can continue chatting with speakers, reconnect with familiar faces & meet brilliant marketers from across the world!
Join our WTSPartner ICS-digital as they continue to grow their Paid Media offering!
Ideal for someone who wants to:β β Lead strategy and execution across Paid Search, Paid Social, and performance campaigns β Work closely with SEO, Digital PR, Creative, and Marketing teams on integrated campaigns β Help develop the agency's Paid Media offering and contribute to new business growth β Join a collaborative agency with flexible working, a work abroad policy, and strong career development opportunities
Join us as a coffee club supporter ββ βStarting at Β£5β β βInterested in becoming a #WTSFest Sponsor?β βDetails & pricingβ β βInterested in becoming a #WTSPartner?β βDetails & pricingβ
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