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Women in Tech SEO: WTSNewsletter

Written by WTS community members, read by everyone.

Get the latest SEO & marketing insights, updates & news directly to your inbox every Wednesday.

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Photo collage from WTSFest showing attendees, speakers, and community members at the event, including people networking, watching talks, presenting on stage, and posing near large WTSFest signage.
Featured Post

Experience WTSFest Philly before attending

Howdy Reader,WTSFest Philadelphia is coming up on October 1st & we're trying something new... I know I've said "no" or didn't sign up for events, activities, just new things in general because I didn't know what to expect when I got there. Not knowing was enough of a barrier for me to skip grabbing the ticket or hitting that RSVP button all together. One of the things Areej & I try to do with WTSFest is help people understand what it will feel like before they arrive - all our past photo...

about 17 hours ago • 1 min read
"Colorful abstract background with pastel shapes and dots behind a pale pink box displaying the text 'WTSNewsletter Issue 150' in bold black font."

We're starting this week on a heavy note... Our industry is a sadder place as we mourn the loss of the brilliant Jenn Bauguess 💔 Jenn joined Women in Tech SEO five years ago (summer 2021) and was one of our most active members. ✔️ Attended our very first WTSFest Philly in 2023 ✔️ Joined our mentorship program in 2023 & got paired up with the fab Jess Joyce ✔️ One of the first people to jump at WTS merch & the opportunity to amplify our community ✔️ Repped WTS at several events, including...

2 days ago • 6 min read
Newsletter cover for 'WTSNewsletter Issue 149' with bold text on a peach background. Surrounding are colorful abstract shapes and patterns.

Hey Reader, Inside this week’s newsletter you’ll find: Kaitlin McMichael on SEO testing to accelerate growth WTSTalk technical playbook from Diane Kulseth & Ilyssa Russ Upcoming chance to chat with organisers, speakers, & past attendees of WTSFest Philadelphia & much more! Thank you to this week's WTSNewsletter sponsors: AlsoAsked & withFrontier. Let's get started =) Brilliant work by our brilliant members1) Aleyda Solis - Google May 2026 Core Update Analysis 2) Bengü Sarıca Dinçer - Why...

9 days ago • 4 min read
Newsletter cover for 'WTSNewsletter Issue 148' with bold text on a peach background. Surrounding are colorful abstract shapes and patterns.

Hey Reader, Last week, we had the privilege of celebrating our 7th birthday with our incredible community 🌍💗 Seeing all of your LinkedIn posts, photos, stories, meetup moments & the amazing engagement across Slack genuinely made our hearts so full. It was a beautiful reminder of what makes this community so special: YOU! Inside this week’s newsletter you’ll find: Despina Gavoyannis on why brand signals matter for SEO & AI visibility Welcoming new WTSPartner, Pressable Why we’d love to see you...

16 days ago • 4 min read
Newsletter cover for 'WTSNewsletter Issue 147' with bold text on a peach background. Surrounding are colorful abstract shapes and patterns.

Hey Reader, Our WTSGlobal virtual community celebration is TOMORROW! We can't wait to reunite with our community all over the world & celebrate 7 years. All are welcome & we hope to see YOU there! 🫶🏽 Lot's of industry happenings this week, including: Alyssa Corso on translating SEO work into real business impact & ROI Valeriia Verheles' heartfelt WTSInterview Silvia Martin Palacio’s newly self-published book: SEO for Branding & less than 1 week to go until our next WTSAMA with Sam Torres &...

23 days ago • 4 min read
"Colorful abstract background with pastel shapes and dots behind a pale pink box displaying the text 'WTSNewsletter Issue 146' in bold black font."

Hey Reader, WTSGlobal is NEXT WEEK and we're so excited to be celebrating 7 years of WTS with our wonderful community 🫶🏽 Inside this week’s newsletter you’ll also find: Kelly Stanze on navigating your SEO career path Lily Ray's updated WTSInterview! Ellen Sartin on why local trust signals matter in AI search Thank you to this week's WTSNewsletter sponsors: Canva, The Community Layer & Trendos. Let's get started =) Brilliant work by our brilliant members1) Alice Rowan - 5 reasons why AI will...

30 days ago • 4 min read
Newsletter cover for 'WTSNewsletter Issue 145' with bold text on a peach background. Surrounding are colorful abstract shapes and patterns.

Hey Reader, We had the best time last week at WTSFest Portland! You can check out our photo gallery here. It was wonderful connecting with our West Coast WTSers - a huge thank you to everyone who joined us! Next stop: Philly this October! 🥨 Thank you to this week's WTSNewsletter sponsors: AirOps, The Community Layer, & withFrontier. Let's get started =) Brilliant work by our brilliant members1) Chandler Sullivan - What On-Page Factors Actually Impact Blog Performance? 2) Miriam Ellis -...

about 1 month ago • 5 min read
Newsletter cover for 'WTSNewsletter Issue 144' with bold text on a peach background. Surrounding are colorful abstract shapes and patterns.

Hey Reader, No WTSNewsletter next week while our team is all hands on deck for WTSFest Portland, but we'll be back in your inbox on May 13th! Inside this week’s newsletter you’ll find: Shannon Vize on tracking AI visibility the right way Meet Nikki Parsons & her journey in search WTS May meetups & brightonSEO meet & greet TOMORROW & Part 5 of Ellen Sartin’s series on AI visibility through local sponsorships 👀 Thank you to this week's WTSNewsletter sponsors: Finchling, MerseySearch, &...

about 2 months ago • 6 min read
Newsletter cover for 'WTSNewsletter Issue 143' with bold text on a peach background. Surrounding are colorful abstract shapes and patterns.

Hey Reader, Inside this week’s newsletter you’ll find: SEO becoming your growth infrastructure How to stay indispensable in the age of AI 2 weeks until WTSFest Portland (final tickets!) WTS x brightonSEO meet & greet details for next week 🌊 & Part 4 of sponsorship for local visibility series 👀 & more! Thank you to this week's WTSNewsletter sponsors: Peec AI, Canva, Screaming Frog, & Profound. Let's get started =) & today, we're getting starting with an ask to share or donate in support of one...

about 2 months ago • 7 min read
Newsletter cover for 'WTSNewsletter Issue 142' with bold text on a peach background. Surrounding are colorful abstract shapes and patterns.

Hey Reader, We're getting excited for WTSFest Portland in 22 days (so excited that we launched exclusive merch). It's been a busy week in our industry - lots of resources, events, & helpful tools below for you to explore. Thank you to this week's WTSNewsletter sponsors: Peec AI, Athens SEO, Search n' Stuff, Superhuman AI, & withFrontier. Let's get started =) Brilliant work by our brilliant members1) Adrijana Vujadin & Georgia Tan - From “I’m Not Good Enough” to SEO Speaker 2) Evelina Milenova...

2 months ago • 6 min read